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Management Strategy of Radio Republik Indonesia (RRI) Mataram in the Digital Era Nimas Parista Pancawati; Yulanda Trisula Sidharta Yohanes; Lalu Ahmad Rahmat
JCommsci - Journal Of Media and Communication Science Vol. 1 No. 3 (2018)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v1i3.50

Abstract

RRI Mataram is an independent, neutral and non-commercial Public Broadcasting Institution that serves to provide information broadcasting, education, healthy entertainment, social control, and maintain a positive image of the nation in the international community. In the digital era, which was the era of media convergence, RRI Mataram did not escape from efforts to remain in the midst of society. This study aims to determine the management strategy of LPP RRI Mataram in the face of the digital era. This study uses a qualitative descriptive method with several steps, namely: Observation, interview, documentation, data analysis and conclusion. From the results of the study, the researchers formulated LPP RRI Mataram's management strategy using a SWOT analysis, including: understanding market share by presenting interesting and interesting shows to the community, maximizing and expanding networks of cooperation with various agencies, utilizing relations with the government, organizing programs for listeners, provide rewards for employees who excel, improve the quality of human resources by providing continuous training, conduct Joint Branding, add segmentation to program 2, improve program quality, and utilize other media as a medium to improve the existence of LPP RRI Mataram, and also complete broadcast systems with audio and video streaming, as well as fixing the RRI PLAY GO application, and minimizing technical problems with optimal device maintenance. Keywords: management strategy; radio; RRI Mataram; digital era
Analisis Agenda Setting Pemberitaan MotoGP Mandalika Pada RRI Mataram Hayatun Sofian; Yulanda Trisula SY; Sandi Justitia Putra; Lalu Ahmad Rahmat; I Made Putra Suryantara
MUKASI: Jurnal Ilmu Komunikasi Vol. 1 No. 1 (2022): Februari 2022
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.072 KB) | DOI: 10.54259/mukasi.v1i1.417

Abstract

This research has an important urgency because the public will tend to pay attention to the things that are the priority of mass media coverage. The media setting agenda can relate the possible effects of influencing public opinion or opinion so that it does not only pay attention to priority news but also learns how important the way the mass media prioritizes news topics is. Formulate the problem in this study is "How is the agenda setting of the Mandalika MotoGP News RRI Mataram?" The research approach used by the researcher is qualitative. Determination of the main issues and other supporting news through a long process that is discussed in the agenda setting meeting. The negative and positive sides of the MotoGP event will be published in news bulletins so that reporters will be assigned to the field to find sources. The selection of sources is adjusted to the topic of the news/coverage. Resource persons are selected based on the competence of the position, the suitability of the substance of the problem and the ability to act as a decision maker. After the news topics are determined, the next job is to do the coverage. Coverage is done to dig up data and facts, to be processed into news. This is where the reporter plays a very important role. The reporter's tenacity and tenacity are tested, because coverage is not always easy because sources are often hard to find. Therefore the reporter must make a coverage plan. The coverage plan must include the following: What or who will be the object/subject of the coverage, Where will the coverage be carried out, What information will be obtained (Questions should be prepared in the form of open-ended questions) What is the angle of the news?, Who Will the right sources be found to strengthen the news?.The researcher concludes that Agenda Setting is a forum for discussing the main topic or issue based on considerations such as the issue being discussed by the community How significant the issue is for the community or listeners The issue can also be considered from whether other media carry it Agenda Setting has a very important and strategic role in concocting and framing news, especially about the MotoGP world motorcycle racing event at the Mandalika Circuit, Central Lombok. Even from the agenda setting, synergistic communication was created by reporters, editors and deputy editors who were very harmonious even though there were debates in determining the main issues to be presented in the RRI Mataram news bulletin. RRI Mataram as a Public Broadcasting Institution in MotoGP reporting is independent and neutral so that the information does not favor certain parties but is more in the public interest.
STRATEGI PEMASARAN KELOMPOK BUKIT TUAN DALAM MENINGKATKAN PENJUALAN PRODUK GULA AREN DI DESA KEKAIT KECAMATAN GUNUNGSARI Zulhiyah Zulhiyah; I Made Putra Suryantara; Lalu Ahmad Rahmat; Sandi Justitia Putra
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2345

Abstract

Skripsi ini dilatar belakangi oleh banyaknya persaingan antar pengusaha khususnya pedagang dalam menarik minat konsumen sehingga bisa meningkatkan penjualan. Dan salah satu caranya adalah dengan menerapkan strategi pemasaran. Strategi pemasaran harus dilakukan dengan efektif sehingga penjualan dapat meningkat. Kegiatan pemasaran umumnya memfokuskan diri pada produk, penetapan harga, dan cara promosi yang dalam hal ini dikenal sebagai pemasaran. Namun strategi pemasaran terkadang dilakukan atas dasar prinsip ekonomi konvensional, untuk itu dalam penelitian ini akan diteliti tentang strategi pemasaran yang dilakukan oleh masyarakat . Fokus dalam penelitian ini adalah (1) untuk mengetahui strategi pemasaran di Desa Kekit Daye, (2) untuk mengetahui hambatan yang sering terjadi di Desa Kekait Daye. Penelitian ini merupakan jenis penelitian lapangan dengan pendekatan kualitatif. Data yang digunakan adalah data primer yang diperoleh dari pedagang yang ada di Desa Kekait Daye. Data sekunder yang digunakan berupa buku-buku referensi yang telah ada. Metode pengumpulan data adalah wawancara,dokumentasi dan observasi. Hasil penelitian menunjukkan bahwa (1) strategi pemasaran yang dilakukan adalah memilih pasar, produk, lokasi dan promosi (2) meningkat promosi dengan mengubah kemasan produk. Pembeli bisa memilih produk sesuai selera dan dalam promosinya tidak melebih- lebihkan dan tidak menutupi kekuragan produk.
Membangun Ekonomi Mandiri Di Desa Segara Katon Melalui Pendampingan Usaha ProduksiTiu Pupus Virgin Coconut Oil(VCO) Masdiyanto Masdiyanto; Deding Wadi; Abdul Gapur; Maulana Eka Derita; Emi Lastuti; Raden Abdul Rasyid; Komang Aditya Arya Nugraha; Pathurrahman Pathurrahman; Ni Nengah Supriatini; Muliadi Muliadi; Najamuddin Najamuddin; Rukakyah Rukakyah; Sandi Justitia Putra; Lalu Ahmad Rahmat; I Made Putra Suryantara
Bakti Sekawan : Jurnal Pengabdian Masyarakat Vol 2 No 2 (2022): Desember
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (701.037 KB) | DOI: 10.35746/bakwan.v2i2.270

Abstract

Real Work Lecture (KKN) Group VIII University of 45 Mataram was held in Segara Katon Village. One of the flagship programs that became the output of the KKN activity was the Virgin Coconut Oil (VCO) product produced by the Putri Kembang Kerurak Women Farmers Group (KWT). The KWT is fostered to carry out production to product marketing. The method used is in the form of training which is carried out for 4 days so that the KWT is ensured to understand the overall technical production. The success of this activity was able to become a locomotive for building an independent economy in Segara Katon Village. KWTs in other hamlets were enthusiastic to immediately imitate and cooperate. There are quite a number of consumers of VCO products, the number of coconut plants in Segara Katon Village which is very supportive, and the selling price of profitable products can improve the welfare of the community.