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All Journal Proceeding International Conference on Information Technology and Business Jurnal REKOMEN (Riset Ekonomi Manajemen)
Cahyani Pratisti
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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MODEL KONSUMSI IKAN PADA KONSUMEN MUDA Cahyani Pratisti
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 1, No 1 (2017)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v1i1.556

Abstract

Rendahnya konsumsi ikan pada konsumen muda di Yoyakarta yang merupakan mayoritas penduduk merupakan sebuah ancaman. Penelitian deskriptif ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi perilaku mengkonsumsi ikan pada konsumen muda secara signifikan. Kuesioner semi terbuka disebar secara online kepada 350 reponden, terdiri dari 167 orang laki-laki dan 183 orang perempuan. Responden dipilih secara judgment sampling dengan kriteria berusia 18-35 tahun, tidak memiliki alergi terhadap ikan, serta berdomisili di Yogyakarta. Konsumsi ikan dimasa kanakkanak, kesadaran kesehatan, dan tekanan sosial mempengaruhi tingkat konsumsi ikan secara signifikan sedangkan sikap, cara pengolahan dan penyajian, serta harga tidak mempengaruhi. Model penelitian ini berpengaruh sebesar 41% terhadap konsumsi ikan pada konsumen muda. Penambahan variabel-variabel eksternal diperlukan untuk memperkirakan hubungan antar faktor yang lebih kuat. Kata kunci: Perilaku konsumen, Konsumen muda, Konsumsi ikan, Yogyakarta.
UGANDANS INTENTION TO BUY FORD RANGE RAPTOR DURING THE CORONA VIRUSES PANDEMIC 2020 Mujuni Kenneth Nyakairu; Cahyani Pratisti
Prosiding International conference on Information Technology and Business (ICITB) 2020: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 6
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

The Corona Viruses Pandemic affected Uganda’s vehicle market that losing 34.4% compared to last year but Ford cars by Cooper Motor Co-operation have continued to raise with 5% increase per year. The purpose of this study was to describe how Ugandans intention to buy a Ford Ranger Rover during the corona viruses perdemic. The type of study used descriptive qualitative study with 30 questionnaires. It was analyzed by descriptive analysis found that 60% interested to buy and 25% maybe buy this car because of the cars durability, off-road capability, and the fuel consumption it stated that it was so economic friendly. Over 25% of the people had highlighted that the car was too expensive for them since most Ugandans were middle wage earners. Thus this paper suggested that Ford Company together with its franchise holder in Uganda CMC had to reduce the prices for this 2020 Ford Range Raptor to a favorable price for these 25% people.Keyword: Corona Viruses Pandemic, Intention to buy, Car
Consumer Purchase Decisions on Food and Beverage Delivery Services on the GoFood Application Muhammad Saputra; Cahyani Pratisti; Novita Sari; Niken Paramitasari
Prosiding International conference on Information Technology and Business (ICITB) 2022: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 8
Publisher : Proceeding International Conference on Information Technology and Business

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Abstract

Abstract—This study aims to determine the effect of price discounts and online customer ratings on consumer decisions to use GoFood aplication for food and beverage delivery services. This type of research was associative qualitative research. The sampling method used non-probability sampling with a purposive sampling technique and 140 respondents obtained. The data analysis method used Partial Least Square (PLS). The results indicated that both partial or simultan the price discount and online customer ratings affect the consumer purchasing decisions on food and beverage delivery services on the GoFood application.Keywords— Price discount, Online customer ratings, Purchase decision
Co-Authors Muhammad Saputra Mujuni Kenneth Nyakairu Niken Paramitasari Novita Sari