Garuda - Garba Rujukan Digital

PENGARUH KUALITAS PELAYANAN, KEPUASAN, DAN KEPERCAYAAN MEREK TERHADAP NIAT PEMBELIAN ULANG DI TOKO ONLINE TOKOPEDIA Masitoh, Martina Rahmawati; Wibowo, Hermansyah Andi; Sunaryo, Deni
Jurnal Manajemen Vol 8, No 1 (2018): Jurnal Manajemen
Publisher : Universitas Serang Raya

Online business in Indonesia is growing very rapidly nowadays. Repurchase intention in online business becomes the variable that determines the continuity of online business even to win the competition. Various scientific literature shows several factors that determine the high level of repurchase intentions such as service quality, customer satisfaction and trust.The purpose of this study was to examine the indirect effect of service quality on repurchase intentions mediated by customer satisfaction and brand trust.Sampling method in this research is purposive sampling.The survey was conducted by distributing questionnaires directly to Tokopedia online store customers in Banten. The number of samples 202 customers.Data analysis techniques using Structural Equation Model (SEM) with LISREL software.The SEM estimation results show that the research model used is in accordance with the empirical data that has been collected. The results of this study proves that the quality of service has a positive and significant impact on customer satisfaction. Consumer satisfaction has a positive and significant impact on brand trust. Brand trust has a positive and significant impact on repurchase intentions. This shows the quality of service affecting repurchase intention with double mediation of customer satisfaction, and brand trust.Thus, in order to survive and even win the competition in the online marketplace, every online store should ensure the quality of service, satisfaction and trust of customers in order to encourage or strengthen the intention of repurchasing their customers.Keywords: Service Quality, Consumer Satisfaction, Brand Trust, Repurchase intention, Online Store.

Pengaruh Kualitas Pelayanan, Kepuasan Pelanggan, dan Kepercayaan Merek Terhadap Loyalitas Pelanggan Pada Pengguna Aplikasi Mobile Shopee Martina Rahmawati Masitoh; Hermansyah Andi Wibowo; Khairul Ikhsan
Sains Manajemen : Jurnal Manajemen UNSERA Vol. 5 No. 1 (2019): Sains Manajemen: Jurnal Manajemen Unsera
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Serang Raya

E-commerce di Indonesia mengalami perkembangan yang pesat saat ini. Loyalitas pelanggan dalam bisnis online menjadi variabel yang dapat mempertahankan keberlangsungan hidup bisnis online khususnya pada e-commerce. Berbagai literatur ilmiah memperlihatkan beberapa faktor yang menjadi penentu loyalitas pelanggan diantaranya adalah kualitas pelayanan, kepuasan pelanggan dan kepercayaan merek.Penelitian ini bertujuan untuk menguji pengaruh kualitas pelayanan, kepuasan, kepercayaan merek terhadap loyalitas pelanggan. Metode pengambilan sampel dalam penelitian ini adalah purposive sampling. Survei dilakukan dengan cara menyebarkan kuesioner secara langsung pada pelanggan Aplikasi mobile Shopee di Banten. Jumlah sampel 200 pelanggan. Penelitian ini menggunakan teknik analisis regresi dengan bantuan software SPSS versi 23.Hasil penelitian ini membuktikan bahwa kualitas pelayanan berpengaruh secara signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh secara signifikan terhadap kepercayaan merek. Kepercayaan merek berpengaruh secara signifikan terhadap Loyalitas Pelanggan. Dengan demikian, agar dapat bertahan atau bahkan memenangkan persaingan dalam pasar online, setiap aplikasi mobile e-commerce harus dapat menjamin kualitas pelayanan, kepuasan dan kepercayaan pelanggan untuk dapat mempertahankan atau bahkan meningkatkan loyalitas pelanggan mereka. Kata kunci: Kualitas Pelayanan, Kepuasan pelanggan, Kepercayaan merek, Loyalitas Pelanggan, Aplikasi mobile E-commerce

Persepsi Kegunaan dan kemudahan menggunakan terhadap Niat Menggunakan Mobile Payment dimasa Pandemi Covid-19 Muhammad Nurhaula Huddin; Martina rahmawati masitoh
AL-QARDH Vol 6, No 1 (2021): AL-QARDH
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23971/jaq.v6i1.2699

Technological developments have changed the human behavior to consume products and services, from offline transactions to online transactions. The purpose is to examine the impact of perceived usefulness and perceived ease of use on attitude and examine its impact on intention to use mobile payments. The population in this study are customers who use mobile payment in Banten Province, especially Gopay and OVO. This study uses purposive sampling technique in determining the research sample. In this study, we obtained 243 respondents from mobile payment users in Banten Province. Using partial least square structural equation modeling (PLS-SEM), the researcher found that there is a significant influence between perceived usefulness and ease of use on attitudes towards mobile payments. This study also found that attitudes have a significant influence on intention to use mobile payments.

PENGARUH KUALITAS PELAYANAN, KEPUASAN, DAN KEPERCAYAAN MEREK TERHADAP NIAT PEMBELIAN ULANG DI TOKO ONLINE TOKOPEDIA Martina Rahmawati Masitoh; Hermansyah Andi Wibowo; Deni Sunaryo
Jurnal Manajemen Vol. 8 No. 1 (2018): Jurnal Manajemen
Publisher : Universitas Serang Raya

Online business in Indonesia is growing very rapidly nowadays. Repurchase intention in online business becomes the variable that determines the continuity of online business even to win the competition. Various scientific literature shows several factors that determine the high level of repurchase intentions such as service quality, customer satisfaction and trust.The purpose of this study was to examine the indirect effect of service quality on repurchase intentions mediated by customer satisfaction and brand trust.Sampling method in this research is purposive sampling.The survey was conducted by distributing questionnaires directly to Tokopedia online store customers in Banten. The number of samples 202 customers.Data analysis techniques using Structural Equation Model (SEM) with LISREL software.The SEM estimation results show that the research model used is in accordance with the empirical data that has been collected. The results of this study proves that the quality of service has a positive and significant impact on customer satisfaction. Consumer satisfaction has a positive and significant impact on brand trust. Brand trust has a positive and significant impact on repurchase intentions. This shows the quality of service affecting repurchase intention with double mediation of customer satisfaction, and brand trust.Thus, in order to survive and even win the competition in the online marketplace, every online store should ensure the quality of service, satisfaction and trust of customers in order to encourage or strengthen the intention of repurchasing their customers.Keywords: Service Quality, Consumer Satisfaction, Brand Trust, Repurchase intention, Online Store.

Peningkatan Kesejahteraan Melalui Penyuluhan Kewirausahaan pada Warga PKK di Dusun Nanggulan, Kabupaten Sleman martina rahmawati masitoh; Lina Marliana Dewi; Deni Sunaryo; Hermansyah Andi Wibowo
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 1 No. 1 (2019)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v1i1.978

AbstrakPengabdian kepada masyarakat yang dilakukan bertujuan untuk memberikan solusi dari masalah yang dihadapi masyarakat dusun Nanggulan, Maguwoharjo, Depok, Sleman. Masalah yang ada di dusun ini adalah kurangnya kompetensi kewirusahaan yang dimiliki oleh para Ibu rumah tangga. Kompetensi ini semakin diperlukan di masa sekarang karena selain jumlah Ibu rumah tangga di dusun Nanggulan cukup tinggi, organisasi kewanitaan (PKK) tersedia, juga kurang sejahteranya keluarga di dusun tersebut. Oleh karena itu, kami mengadakan penyuluhan kewirausahaan mulai dari memunculkan ide produk, mengolah produk, pengemasan, pemerekan, dan distribusi. Hasilnya adalah banyak peserta yang merasa mendapat pencerahan terkait ide kewirausahaan, selain ilmu untuk mengolah produk, mengemas, mendistribusi dan mendaftarkan merek juga mereka dapatkan. AbstractCommunity service is aimed at providing a solution to the problems faced by the hamlet communities of Nanggulan, Maguwoharjo, Depok, Sleman. The problem in this hamlet is the lack of entrepreneurial competence possessed by housewives. This competency is increasingly needed in the present because besides the number of housewives in the hamlet of Nanggulan is quite high, women's organizations (PKK) are available, as well as less prosperous families in the hamlet. Therefore, we hold entrepreneurial counseling starting from generating product ideas, processing products, packaging, branding, and distribution. The result is that many participants feel enlightened about the idea of entrepreneurship, in addition to the knowledge of processing products, packaging, distributing and registering brands they also get. Keywords: entrepreneurship, marketing, products, packaging, brandsKata Kunci: kewirausahaan, pemasaran, produk, pengemasan, merek

Peran Pelatihan Dan Workshop Bagi Peningkatan Motivasi, Inovasi Dan Kreativitas Pada Umkm Kerajinan Tangan Dari Manik-Manik Santi Riana Dewi; Andari Andari; Martina Rahmawati Masitoh
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 1 No. 2 (2019)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v1i2.1509

This community service is carried out by lecturers at the university, in order to participate actively in improving the quality of human resources through counseling and workshops. Counseling and workshops carried out are related to efforts to increase motivation, innovation and creativity in MSMEs, especially handicrafts made from beads. The results of MSMEs in the form of handicrafts from beads are still very much needed to be continuously improved. Besides that the market for bead creativity products is still very widely opened. The results of these beadsare in the form of prayer beads and various women's jewelry such as bracelets and necklaces. The handicrafts are chosen because the method of making them is quite easy and the ingredients needed are easy to obtain. The method used in this service is participatory approach, and the respondents consist of the community as business actors. Respondents also participated directly in the focus group discussion, interviews, training, workshops, consuls, and executions. Through the implementation of this service it is hoped that it will be able to encourage the growth and development of MSMEs to improve community welfare and improve the quality of the active role of lecturers as a form of concern for improving the quality of human resources in the community.

Financial Book Keeping, And Online Marketing Training For Micro, Small And Medium Enterprises Santi Riana Dewi; Andari Andari; Martina Rahmawati Masitoh; Santi Octaviani
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 3 No. 2 (2021)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v3i2.3084

Abstract At this time, micro, small and medium enterprises (MSMEs) are expected to be able to keep up with the times. Entering the industrial era 4.0, mastery of technology has an impact on shifts in service delivery and in the development of MSMEs in society. So that it is necessary to add and increase the potential of human resources in mastery of digital technology in the implementation of daily life and business. The problem in the location where we serve is that there are no business actors who master financial management and marketing management. So that our activities are focused on providing training in financial accounting and online marketing. By having good financial books, it can be used as consideration for submitting funding to financial institutions. In addition, to meet market expansion, digital marketing training is provided by marketing through social media, such as WhatsApp, Instagram, and Facebook. This is an active role of higher education through community service to participate in helping the government in reducing poverty, preventing technological failures, and improving community welfare independently in order to realize ideals or things that are the desire of the community in general. The implementation of the service begins with making a draft proposal, requesting permission, observation, socialization, counseling, workshops, training, presentation of results, product packaging, learning simple financial management, learning about marketing management, and evaluation. As for the results of the implementation of this service, the community is able to make financial report and market products through online media. Keywords: training, finance, marketing, online.

Kemudahan penggunaan, facilitating condition, keamanan teknologi dan compatibility terhadap niat menggunakan pembayaran mobile di Indonesia Muhammad Nurhaula Huddin; Martina Rahmawati Masitoh; Khairul Ikhsan
Jurnal Inspirasi Bisnis dan Manajemen Vol 5, No 2 (2021): DESEMBER 2021
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Abstract: This study aims to examine ease of use, facilitating conditions, technology security and compatibility on attitude and examine its impact on intention to use mobile payment in the pandemic Covid-19 era. This study uses a quantitative approach and survey methods in data collection process. The population of this study are individuals who use mobile payment during the Covid-19 pandemic in Indonesia, especially Gopay, Dana, OVO, LinkAja and Shopeepay users. The sample in this study was taken using purposive sampling technique. We obtained 290 respondents and analyzed by using partial leans square structural equation modeling (PLS-SEM). The results showed that ease of use, facilitating conditions and compatibility had a positive and significant effect on attitudes. Attitudes had a positive and significant effect on the intention to use mobile payment. This study did not find a significant effect of technology security on attitudes.Keywords: Indonesia; m-payment; TAM; UTAUTAbstrak: Penelitian ini bertujuan untuk mengetahui dan menguji pengaruh kemudahan penggunaan, facilitating condition, keamanan teknologi dan compatibility terhadap sikap dan menguji dampaknya terhadap niat menggunakan layanan pembayaran mobile di masa pandemi Covid-19. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan metode survei dalam proses pengumpulan data penelitian. Populasi penelitian ini adalah individu yang menggunakan layanan pembayaran mobile selama masa pandemi Covid-19 di Indonesia khususnya pengguna Gopay, Dana, OVO, LinkAja dan Shopeepay. Sampel pada penelitian ini diambil dengan menggunakan teknik purposive sampling. Data yang digunakan sebanyak 290 responden. Analisis data menggunakan partial leats square structural equation modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa kemudahan penggunaan, facilitating condition dan compatability memiliki pengaruh positif dan signifikan terhadap sikap, sikap berpengaruh positif dan signifikan terhadap niat menggunakan layanan pembayaran mobile. Penelitian ini tidak menemukan pengaruh yang signifikan dari keamanan teknologi terhadap sikap pengguna.Kata kunci: Indonesia; pembayaran mobile; TAM; UTAUT;

Membangun Budaya Literasi sejak Dini untuk Mewujudkan Insan yang Kompeten dan Unggul Santi Riana Dewi; Martina Rahmawati Masitoh
Jurnal Pengabdian Masyarakat Indonesia Vol 2 No 6 (2022): JPMI - Desember 2022
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.890

Pada saat ini budaya literasi masih perlu ditingkatkan, hal ini dapat dilihat dari masih kurangnya minat baca dan numerasi di kalangan anak-anak usia dini. Masih adanya pendapat yang mengatakan bahwa pengenalan literasi dimulai saat anak duduk di sekolah dasar. Banyak hal yang menyebabkan budaya literasi belum terbentuk, salah satunya adalah masih kurangnya buku-buku bacaan yang menunjang, kurangnya sarana dan prasarana yang mendukung untuk berliterasi, belum adanya dukungan yang maksimal dari instansi terkait dan juga kurangnya minat dari masyarakat pada umumnya. Oleh karenanya diperlukan gerakan untuk membantu terpenuhinya akan kebutuhan bacaan yang merupakan hal pokok dan penunjang lainnya untuk menciptakan budaya literasi sejak anak usia dini. Kegiatan pengabdian dilakukan pada PAUD di kota Serang. Upaya yang dilakukan adalah dengan memberikan donasi buku-buku bacaan yang meliputi buku dongeng, buku agama, buku sejarah, buku pengenalan alat tranportasi, buku pengenalan numerasi, buku mewarnai, buku menulis, peralatan baca tulis dan perlengkapan untuk terwujudnya perpustakaan mini bagi anak PAUD. Dengan pengenalan lterasi yang dilakukan dengan metode pendekatan bermain, menggambar, mewarnai dan bergembira dalam membacakan buku-buku. Dengan cara tersebut diharapkan sejak dini anak akan memiliki kegemaran berliterasi, memotivasi munculnya rasa keingintahuan untuk menambah pengetahuan, yang akhirnya akan mampu membangun budaya literasi sejak dini.

Pengaruh Sales Promotion, Hedonic Browsing, dan Impulse Buying Tendency terhadap Impulse Buying Pelanggan E-Commerce Shopee Martina Rahmawati Masitoh; Gugup Tugi Prihatma; Alfin Alfianto
Sains Manajemen: Jurnal Manajemen Unsera Vol. 8 No. 2 (2022): Sains Manajemen: Jurnal Manajemen UNSERA
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/sm.v8i2.5307

Abstrak: Penelitian ini bertujuan untuk menyelidiki pengaruh sales promotion, hedonic browsing, dan impulse buying tendency terhadap impulse buying pada pelanggan E-Commerce Shopee di Indonesia. Penelitian ini merupakan penelitian kuantitatif dan merupakan penelitian survei. Metode pengambilan sampel dengan menggunakan purposive sampling. Data didapatkan dari penyebaran kuesioner. Sampel dalam penelitian ini adalah 111 responden. Data diolah secara statistik dengan menggunakan Structural Equation Modeling (PLS-SEM). Pengujian instrument penelitian dilakukan dengan pengujian validitas konvergen dan validitas diskriminan. Penelitian ini juga menghitung koefisien determinasi. Pengujian hipotesis dengan melihat nilai koefisien jalur. Hasil penelitian menunjukkan bahwa sales promotion, hedonic browsing, impulse buying tendency berpengaruh secara positif dan signifikan terhadap impulse buying. Kata kunci: sales promotion, hedonic browsing, impulse buying tendency, dan impulse buying

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