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All Journal Journal of Business Management Education (JBME) Jurnal Ilmiah Econosains Jurnal Kesehatan Jurnal Pemberdayaan Masyarakat Madani (JPMM) Jurnal Pendidikan Ekonomi & Bisnis (Edisi Elektronik) JURNAL DINAMIKA MANAJEMEN DAN BISNIS JRMSI - Jurnal Riset Manajemen Sains Indonesia International Journal of Supply Chain Management Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Journal Research of Social Science, Economics, and Management Jurnal Bisnis, Manajemen, dan Keuangan
Mohamad Rizan
Faculty Of Economics, Universitas Negeri Jakarta, Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Neuroscience Social Sciences Transportation Other

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Maximizing the Use of e-Wallet (Ovo) for SMEs in Jakarta Ika Febrilia; Rahmi Rahmi; Mohamad Rizan
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol 4 No 2 (2020): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 3 Indexed)
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.004.2.11

Abstract

This activity is entitled "Maximizing the Use of E-Wallets OVO for UMKM in Jakarta". The object (target audience) of this activity is the UMKM players who have businesses in the Jakarta area. The activity was held in September 2020. The speakers who attended were representatives of the OVO platform. There are still many UMKM players who do not know the procedure or the use of digital wallets (especially OVO) in order to realize a cashless society. In addition, it was also found that UMKM players were not able to maximize the use of OVO to develop their own businesses. The solution offered is in the form of training for UMKM players regarding the OVO digital wallet, which is a procedure that can be done to become a merchant (if they are not already using it), as well as strategies that can be done to maximize the use of OVO in transactions (if they are already using OVO). The output target of this activity is a publication on journals and social media (YouTube and Facebook).
Niat Berbelanja Online Siswa Sekolah Menengah Pertama Erriska Rahma Putri; Usep Suhud; Mohamad Rizan
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol 5 No 2 (2017): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ Indexed)
Publisher : Faculty of Economics, State University of Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (556.375 KB) | DOI: 10.21009/JPEB.005.2.2

Abstract

This study is to understand the effect of perceived characteristics, personal innovativeness, and self-efficacy on the intention online shopping. In contrast to previous studies on online shopping, this study refers to the Technology Acceptance Theory that is integrated with the Innovation Diffusion Theory. Respondents of this study are junior high school students in Jakarta. By using the quantitative research methods and convenience methods to collect data, so the respondents as many as 356 students of junior high school have been taken. The data collected were then analyzed by using Structural Equation Modeling by confirmatory factor analyses. Four of the five hypotheses were accepted. This study carried out findings that the TAM can be integrated with the IDT to predict the intentions of online shopping, so the businessman of online shopping can know the direct or indirect effect from the perceived characteristics, self-efficacy, and personal innovativeness to the intention online shopping. Keywords: Technology Acceptance Model, Innovation Diffusion Theory, niat belanja online, persepsi, pelajar SMP
Analisis Penerimaan dan Penggunaan Teknologi Ojek Online dengan TAM Hanna Christina; Usep Suhud; Mohamad Rizan
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol 6 No 1 (2018): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ Indexed)
Publisher : Faculty of Economics, State University of Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (496.374 KB) | DOI: 10.21009/JPEB.006.1.4

Abstract

The purpose of this research is to examine factors acceptance and use behaviour of motorcycle online. A conceptual framework has been developed based on the Technology Acceptance Model (TAM) theory. A questionnaire was developed and used to collect information from 358 respondents from motorcycle online user.Questionnaire survey was conducted in South Tangerang, Indonesia. The quantitative research methode was used with convenience method of sampling. The results reveal that the Perceived Ease of Use also has influence to Perceived Usefulness and Perceived Usefulness has significant influence to behavioural intention. Attitudes also positively influencing the behavioural intention motorcycle online. Facilitating Condition have significant influence to use behaviour of the motorcycle online. Behaviour intention has a positive impact on use behaviour of the motorcycle online. Keywords: Technology Acceptance Model, Penerimaan Dan Penggunaan Teknologi Ojek Online, UTAUT,Perilaku Konsumen.
The Effect of Service Quality and Perception of Financing Margins on Financing Decisions and Its Impact on Customer Satisfaction Vironica Nurani Yonatan; Mohamad Rizan; Saparuddin Mukhtar
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 3 No 1 (2020): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.03.1.5

Abstract

The rise of digitalization of financial services has led to the emergence of many fintech (financial techology) start-ups. However, because fintech startups have several risks, the Bank remains the main option in selecting financing / credit service products for bankable people. This research was conducted at PT Bank Syariah Mandiri with a purposive sampling method. The data was collected by distributing questionnaires using a Likert scale. The analysis technique used is Structural Equation Modeling (SEM) to calculate the effect of each variable. The results of the study reveal that service quality has a positive and significant effect on the decision to request financing, the perception of the margin of financing has a positive and significant effect on the decision on financing application, the quality of service has no positive and insignificant effect on customer satisfaction, the perception of the size of the financing margin has a positive and significant effect on satisfaction. Customer, the decision to request financing has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction, which is mediated by the decision on a financing request, the perception of the size of the financing margin has a positive and significant effect on the variable of customer satisfaction, which is mediated by the variable of financing request decision. Based on the result, banking services can increase financing margins that this is can relate with customer purchasing decision.
Customer Satisfaction In Mobile Payment System: Finding From Indonesia Rian Hermawan; Mohamad Rizan; Agung Wahyu Handaru
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 3 No 2 (2020): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.03.2.2

Abstract

This research was conducted to produce a customer loyalty model in the mobile payment business in Indonesia. The mobile payment industry is currently in a period of rapid growth. Mobile payments are a vast need felt by consumers, especially in urban areas with good quality internet networks. Even though it is online, it still requires good customer service and can provide user satisfaction with this application. In this mobile payment business competition, the Link Aja company tries to compete with several platforms with several weaknesses in its business strategy. To achieve the research objectives, a sample selection of 200 users of the Link Aja mobile platform who live in Jakarta was selected. Non-probability sampling techniques are used to facilitate the collection of primary data needed to analyze the structural equation models used to test the hypothesis. The results of hypothesis testing reveal that service quality, promotion, and customer satisfaction have a positive impact on the level of customer loyalty of the Link Aja platform. Besides, customer satisfaction itself is influenced by the quality of service and promotions carried out by the Link Aja platform. The recommendation for the Link Aja platform is to immediately improve the application to make it easier to use and provide more cashback promotions for its users. Keywords: Service Quality, Promotion, Customer Satisfaction, Customer Loyalty.
The Influence of Country-Of-Origin and Brand Image on Purchase Intention of Oppo Smartphone With Perceived Quality as Intervening Variables Setyo Aji Wibowo; Mohamad Rizan; Ika Febrilia
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 4 No 1 (2021): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.04.1.2

Abstract

The purpose of this study was to examine the effect of country-of-origin and brand image on purchase intention through perceived quality as a variable intervening. The approach used in this research is a quantitative approach and data collection methods using survey method. Respondents in this study were students of the State University of Jakarta who had or are currently using Oppo smartphone. Where, in this study, 216 respondents were obtained from various faculties at the State University of Jakarta. The processed data is then used to test seven hypotheses using Structural Equation Modeling (SEM). The results of this study are: first, country-of-origin has a positive and significant effect on perceived quality; second, brand image has a positive and significant effect on perceived quality; third, country-of-origin has no significant effect on purchase intention; the fourth, brand image has no significant effect on purchase intention; fifth, perceived quality has a positive and significant effect on purchase intention; sixth, perceived quality can be a mediating variable on the relationship between country-of-origin and purchase intention; seventh, perception quality can be a mediator variable on the relationship between brand image and purchase intention. Keywords: Country-of-Origin, Brand Image, Perceived Quality, Purchase Intention, Oppo Smartphone
The Effect of E-Service Quality and Perceived Price Fairness on Customer Loyalty Which Customer Satisfaction as Intervening Study on Online Shopping Site in Indonesia Olivia Citra Octaviani; Mohamad Rizan; Agung Kresnamurti Rivai P
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 4 No 1 (2021): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.04.1.7

Abstract

This study examines the effect of e-service quality and perceived price fairness on customer loyalty with the intervening role of customers’ satisfaction in the online shopping site in Indonesia. The research method uses a quantitative research design with a survey model. The sample used in this study is Lazada consumers which consists of five large cities in Indonesia (Jakarta, Bogor, Depok, Tanggerang, and Bekasi City) and have done online shopping site at Lazada at least once in the last six months. The object of this research were the 200 customer respondents who had made purchases on the largest online shopping site platform of Indonesia, Lazada. Data analysis was done by using SPSS and Structural Equation Modeling (SEM). The results show that: first, the e-service quality and perceived price fairness affect customer satisfaction positively. Second, there is a mediating effect of customer satisfaction on the relationship between e-service quality and perceived price fairness on customer loyalty. Third, e-service quality and perceived price fairness directly affect customer loyalty positively but insignificantly. The result implies that the role of customer satisfaction is significant in creating loyalty. In the online shopping site a good quality and perception about price could positively influence customers but not necessarily form loyalty.
The Influence of Cafe Atmosphere and Food Quality on Customer Satisfaction in Building Customer Loyalty of Masalalu Café Rawa Domba Jakarta Dzurrotul Atsnawiyah; Mohamad Rizan; Rahmi
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 5 No 1 (2022): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.05.1.6

Abstract

This research aims to analyze the influence between cafe atmosphere and customer satisfaction, food quality and customer satisfaction, cafe atmosphere and customer loyalty, food quality and customer loyalty and between customer satisfaction and customer loyalty of Masalalu Café Rawa Domba Jakarta customers. Researcher used questionnaire form to collect data and the sample of this research is 200 respondents. For cultivate and analyze the data, researcher used SPSS version 26 and Lisrel version 8.8. The results of this research show there is a positive and significant influence between cafe atmosphere and customer satisfaction. Food quality also has a positive and significant to customer satisfaction. But cafe atmosphere and food quality have no significant influence to customer loyalty. Even though, customer satisfaction has a positive and significant influence to customer loyalty. Keywords: cafe atmosphere, food quality, customer satisfaction, customer loyalty, Masalalu Café.
The Influence of Celebrity Endorser Toward Emotional Attachment and Brand Trust That Impact to Purchase Intention Ursula Natalia; Mohamad Rizan; Rahmi
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 4 No 2 (2021): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.04.2.1

Abstract

The purpose of this study is to determine the influence of celebrity endorser on purchase intention with emotional attachment and brand trust as an intervention. This study uses a survey method as a data technique using a questionnaire that is distributed by online. The sample used in this study are 210 women who had never used ESQA Cosmetics in Jabodetabek. This study is using a purposive sampling technique. The SEM (Structural Equation Model) method that will be used in this research is using data processing tools, namely SPSS version 24 and Lisrel. The findings indicates that 1) celebrity endorser has a positive and significant influence on emotional attachment, 2) celebrity endorser has a positive and significant influence on consumer purchase intentions, 3) emotional attachment has a positive and significant influence on consumer purchase intentions, 4) brand trust has a positive and significant influence on consumer purchase intentions, 5) celebrity endorser has a positive and significant influence on consumer purchase intentions. Keywords : Celebrity Endorser, Emotional Attachment, Brand Trust, Purchase Intention, ESQA Cosmetics.
PENGARUH CITRA DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK: SURVEI PELANGGAN LUX CAIR DI CARREFOUR MT. HARYONO Mohamad Rizan
Jurnal Ilmiah Econosains Vol 9 No 1 (2011): Jurnal Ilmiah Econosains
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/econosains.0091.02

Abstract

Abstract Generally, the purposes of this research are: (1) Knowing the description of the brand image, brand trust, and brand loyalty, (2) Determining/Knowing the influence of brand image towards brand loyalty, (3) Determining/Knowing the influence of brand trust towards brand loyalty, (4) Determining/Knowing the influence of brand image and brand trust simultaneously towards brand loyalty. The units of analysis are buyers or users of Lux at Carrefour MT. Haryono. Observation units are 200 respondents who are the visitors of Carrefour MT. Haryono, who have bought or used liquid Lux for one year or more. The research type is descriptive and research method using explanatory causal survey. Descriptive analysis showed: (a) benefit dimension is the most dominant dimension in brand image variables, (b) company characteristic dimension is the most dominant dimension in brand trust variables, and (c) commitment dimension is the most dominant dimension in brand loyalty variables. The results of hypothesis testing are: 1) brand image variable has a significant influence to brand loyalty with beta coefficient of 0.297, T-test of 4.850 with significance level of 0.000; 2) brand trust variable has a significant influence to brand loyalty with beta coefficient of 0.468, T-test of 7.657 with significance level of 0.000; 3) the influence of brand image and brand trust simultaneously towards brand loyalty is 44.5%. Keywords: Brand Image, Brand Trust, Brand Loyalty, Lux
Co-Authors Agung Kresnamurti Agung Kresnamurti Rivai Prabumenang Agung Kresnamurti RP Agung Wahyu Handaru Ahmad Nuh Ari Afpriyanto Basrah Saidani Dwi Asri Ningrum Dzurrotul Atsnawiyah Erriska Rahma Putri Fajar Andika Farah Chalida Hanoum Farah Chalida Hanoum Tejanagara Febrilia, Ika Fikka Diaz Azzahra Hanna Christina Jamal Hasbi Kartika Lestari Handayani Karuniana Dianta A. Sebayang Khatijah Omar Muhammad Misbakul Munir Olivia Citra Octaviani Rahmi Rahmi Rahmi Rahmi Rahmi Rian Hermawan Ridho Pratama Refdi Rina Anggraeni Saparuddin Mukhtar Setyo Aji Wibowo Shandy Aditya Suherman Suparno Suparno Surya Chandra Ursula Natalia Usep Suhud Vironica Nurani Yonatan