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All Journal IQTISHODUNA El Dinar Jurnal Ekonomi Modernisasi MABIS: Manajemen dan Bisnis
Fani Firmansyah
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH BRAND IMAGE TERHADAP LOYALITAS NASABAH DALAM MENGGUNAKAN JASA PERBANKAN PADA PT. BANK SYARIAH MANDIRI CABANG MALANG Hasan, Irmayanti; Firmansyah, Fani
El Dinar: Jurnal Keuangan dan Perbankan Syariah Vol 2, No 1 (2014): El Dinar
Publisher : Faculty of Economics Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/ed.v2i1.2962

Abstract

Abstract Brand awareness is the basic dimensions of brand equity. Brand awareness shows two levels of awareness; that is familiar to the brand (brand recognition) and is able to recall the brand (brand recall). Brand image is a type of association that arises in the minds of consumers when considering a particular brand. Brand image (brand image) is one of the components that affect customer loyalty. Competitive companies use brand image to attract consumer attention and loyalty bind. The population in this study is the city of Malang Islamic banking customers. The method of sampling is non-probability sampling technique by purposive sampling. The sampling method aims to obtain samples reprsentatif according to specified criteria. The results of this study are variable brand image consisting of image bank, the customer's image, the image of banking products, simultaneously have a significant effect on customer loyalty in the use of banking services and banking product image variable partial effect. This indicates that the majority of customers choose PT. Bank Syariah Mandiri Branch Malang because the image of banking products from PT. Bank Syariah Mandiri Branch Malang.
APLIKASI STRATEGI PRODUK, HARGA DAN PROMOSI PADA DEPOSITO BATARA IB DI PT BANK TABUNGAN NEGARA (PERSERO) KANTOR CABANG SYARIAH (KCS) MALANG Firmansyah, Fani; Luthfiana, Anisa
El Dinar: Jurnal Keuangan dan Perbankan Syariah Vol 1, No 01 (2013): El Dinar
Publisher : Faculty of Economics Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.505 KB) | DOI: 10.18860/ed.v1i01.2514

Abstract

Third party funds in banking sector is a capital to carry out its business activities. Deposito Batara iB is one of the third party funds mudharabah mutlaqah. PT Bank Tabungan Negara (Persero) KCS Malang managed to get an increase in deposits to raise Batara iB in the last two years. In order to increase the fund, PT Bank Tabungan Negara (Persero) KCS Malang provide product strategy, pricing and promotions on Deposito Batara iB. This research was conducted using qualitative methods with the descriptive approach and the data collection techniques through interviews and documentation. Primary data obtained through interviews and documentation. Secondary data obtained from the object of research website. Data analysis using qualitative data analysis. Product strategy by creating a logo, motto and packaging in the form of features and services. Pricing strategy given PT Bank Tabungan Negara (Persero) KCS Malang by providing profit sharing ratio deposits, special provision (nisbah), does not apply administrative fees and penalty in their transactions. To introduce a Deposito Batara iB to customers, PT Bank Tabungan Negara (Persero) KCS Malang promote activities through various media. Use of advertising media, through personal selling, sales promotion and publicity. Keywords: strategi produk, harga dan promosi
ANALISIS NON PERFORMING LOAN DAN PENERAPAN RESTRUKTURISASI KREDIT PADA PERBANKAN SYARIAH DALAM KAITANNYA DENGAN PENGEMBANGAN EKONOMI SYARIAH DI KOTA MALANG (Study Kasus pada Perbankan Syariah dan Pedagang Kecil di Kota Malang) Firmansyah, Fani; Widiati, Putri Kurnia
IQTISHODUNA IQTISHODUNA (VOL 10, NO 2.
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.641 KB) | DOI: 10.18860/iq.v10i2.3584

Abstract

This study analyzed the value of Non Performing Loan and credit restruction of Syariah Bankingand the relation ship with Syariah Economic growth on Malang., because credit have an important position onIndonesian Syariah Economics.Population of this research are Indonesian Syariah Banking and Small Enterpriseon Indonesia from 2007–2013 with Non Performing Loan and interview method to analyzed. To get the goodcondition of credit for small enterprise on Syariah Banking, all of the component must have a good relationship,comitment to having trust from investor or Syariah Banking. Syariah Banking must introduce acreditrestrukturization to take a part of smal enterprise growth.
Religiusitas, lingkungan dan pembelian green product pada konsumen generasi Z Firmansyah, Fani; Purnamasari, Puji Endah; Djakfar, Muhammad
IQTISHODUNA IQTISHODUNA (VOL.15, No.1, 2019)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (48.399 KB) | DOI: 10.18860/iq.v1i1.5779

Abstract

The formation of consumer attitudes will shape a person's intention to do or not, and that intention will influence the formation of consumer behavior. The purpose of this study is to fill the gap with previous research by investigating the role of religiosity, an essential part of a person's belief system, in the relationship between environmental variables and the intention to purchase green products / environmentally friendly products. Questionnaire or pre-test testing was carried out by distributing questionnaires to students of State Universities in Malang in more significant numbers to obtain primary data. The method of analysis in research is the method of Moderated Regression Analysis (MRA). The results of the study indicate that religiosity is related to spiritual values that influence one's actions in making decisions. Religiosity is very important in one's life. So that generation Z who has a high level of religiosity will think of the environment for the actions they do during the purchase activity. Thus generation Z will choose environmentally friendly products (green products) so that the surrounding environment is safe and avoid environmental damage.
PERSONAL SELLING DALAM PERSPEKTIF ISLAM Firmansyah, Fani
IQTISHODUNA IQTISHODUNA (VOL 8, NO 1
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (151.931 KB) | DOI: 10.18860/iq.v0i0.1765

Abstract

Currently the business world faces a new era of competition is very tight.For example in the trade industry, the strictness of a competition requirescompanies to be more active in promoting its products. By applying the strategy or the right marketing methods, business must be better prepared to deal with that era. Moreover in this era of globalization, appears a new phenomenon of global consumer (global consumers), as a result the company must improve competitiveness to maintain the continuity of their business through various improvements, both in terms of pricing, promotion, product quality, distribution, sales and service strategies . Represent improvements that must be done by a company, in terms of personal selling islami is a method appropriate promotional strategies to achieve corporate objectives in the face of this globalization era. In making a purchase, one will go through several stages of the buying decision process consisting of problem recognition, information search, alternative evaluation, purchase decision and behavior after purchase. With personal selling have direct effects that arise in face-to-face meetings between sellers and buyers, where there is communication of the necessary factors to influence the decision to purchase or use of psychological factors in order to persuade and to give courage to the time of purchase decisions with the goal of keeping the sales transaction
ANALISIS SWOT DALAM PENENTUAN STRATEGI PEMASARAN PRODUK PEMBIAYAAN PADA PT. PANIN BANK SYARIAH, TBK. KANTOR CABANG MALANG Firmansyah, Fani; Abdilah, Kotijah Fadilah
Jurnal Ekonomi Modernisasi Vol. 10 No. 2 (2014): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.914 KB) | DOI: 10.21067/jem.v10i2.798

Abstract

Tujuan dari penelitian ini PT Panin Bank Syariah, Tbk. (PBS) perlu menetapkan strategi-strategi yang tepat agar kehadirannya dapat memperoleh respon positif dari masyarakat dan produk serta jasa yang ditawarkan sesuai dengan kebutuhan dan keinginan masyarakat. Penelitian ini akan dilakukan di PT. Panin Bank Syariah, Tbk. Kantor Cabang Malang yang terletak di Jl Mgr Sugiopranoto No 7 kota Malang Provinsi Jawa Timur. Jenis penelitian ini adalah penelitian kualitatif dengan pendekatan deskriptif. Dari hasil matriks SWOT dapat diambil beberapa strategi yang sesuai dengan keadaan PT Panin Bank Syariah, Tbk. Kantor Cabang Malang bedasarkan beberapa hal yaitu : Segmentasi, Targeting, Positioning, Marketing Mix. Berdasarkan penelitian yang telah dilakukan oleh peneliti, maka kesimpulan dari hasil penelitian ini yaitu: (a) Strategi pemasaran khususnya pemasaran produk pembiayaan yangditerapkan oleh PT. Panin Bank Syariah, Tbk. Kantor Cabang Malang meliputi beberapa strategi, yakni strategi jemput bola, referal, membangun jaringan, memberikan servise excellent, dan memberikan fasilitas yang memuaskan untuk meningkatkan kepercayaan dan kepuasan nasabah, sehingga nasabah yang ada tidak akan lari dari bank. (b) Hasil analisis SWOT menyebutkan bahwa PT. Panin Bank Syariah, Tbk. Kantor Cabang Malang sudah bisa bersaing di pasar persaingan yang kompetitif yang ada di wilayah Malang.  
The effect of product diversity and service quality on loyalty with customer satisfaction as an intervening variable (Study of Toko Pertanian Subur, Pace Nganjuk District) Nasikhak, Niamin Nurin; Firmansyah, Fani
Journal of Management and Business Vol 20, No 1 (2021): MARCH 2021
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v20i1.424

Abstract

Customer orientation is one of the solutions to overcome competition between businesses in this era. As many similar businesses have emerged, generating customer loyalty is one of the company’s strategies to compete and increase the sales of products. The objective of this study is to determine the effect of product diversity and quality of service on loyalty in terms of customer satisfaction. The quantitative approach is chosen in this study to obtain the expected results, while the path analysis test and the classical assumption test are used as the analysis model. The data source referred to in this study is the result of a questionnaire in the form of respondents’ responses. The population in this study were all customers of the “Toko Pertanian Subur”. A total of 98 respondents were taken as the sample which was determined by purposive sampling technique. After conducting the research, it is found that product diversity and service quality had a positive effect directly on customer loyalty with a significance level of less than alpha (0.050). The product diversity variable also does not have a mediating effect on loyalty when viewed from customer satisfaction. In addition, there is no mediating effect between service quality variables on loyalty in terms of customer satisfaction.
Co-Authors Abdilah, Kotijah Fadilah Anisa Luthfiana Irmayanti Hasan Muhammad Djakfar Nasikhak, Niamin Nurin Purnamasari, Puji Endah Putri Kurnia Widiati Refila Aulina, Refila