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EFEKTIFITAS PROGRAM PENDAMPINGAN DESA WISATA DI DESA BEJIJONG KABUPATEN MOJOKERTO Novianto Edi Suharno; M. Nilzam Aly; Bambang Suharto; Sri Endah Nurhidayati
JURNAL KEPARIWISATAAN Vol 19 No 1 (2020): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v19i1.412

Abstract

Ideally, community empowerment programs in rural areas should not be implemented once in a while. This is very important to maintain the aspect of sustainability and achieve the goals maximally. People in rural areas are the target of empowerment programs considering the many problems that exist there. Statistical data shows that the distribution of the majority of the national poor is in rural areas. One method of reducing poverty is through the development of tourist villages. The purpose of the tourism village assistances are to increase the understanding and skills of the community in Bejijong Tourism Village, especially in the field of homestay management and online marketing of citizen handicraft products. The stages in this empowerment program through three methods, namely preparation, implementation, and evaluation. The research method used is qualitative with data collection methods through observation, interviews, focus group discussions, and filling out questionnaires. The results of this activity indicate that the understanding and competence of citizens has increased for the better. The results of this activity were measured using a questionnaire (pre-test and post-test) and calculated using a Likert scale.
Identifikasi Service Blueprint di Desa Wisata Kebontunggul (Lembah Mbencirang), Kecamatan Gondang, Kabupaten Mojokerto Agung Yoga Asmoro; M. Nilzam Aly; Handika Fikri Pratama
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1549

Abstract

This study aims to comprehend the actual conditions of business processes and to identify service blueprints in the Kebon Tunggul Tourism Village "Lembah Mbencirang" by analyzing their business activities and service flows to visitors. This research is community-based research (CBR) conducted using the Participatory Action Research (PAR) approach. It resulted in the findings that there were various internal problems related to management during 2017-2020, especially related to the accountability and transparency of budget management in addition to more fundamental issues regarding tourist attraction management, such as the absence of an organizational structure, no clear division of staff duties, and the nonappearance of a standardized service flow. We concluded that basically, the business processes in the Lembah Mbencirang can be grouped into two, the first is the package tour services, and the second is the general visitors’ services. As a tourism product which is essentially a service product, service blueprint is very significant as an effort to understand the service experience from the perspective of the customer, which in this context was not previously owned by the manager. The service blueprint generated from this study can identify the existence of various service processes so that all staff can cognize the context and conditions of their duties in a more holistic customer service perspective.