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All Journal Jurnal Akuntansi dan Ekonomika JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi
Hichmaed Tachta Hinggo S
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Evaluasi Strategi GMF Power Services Hichmaed Tachta Hinggo S; Bambang Riyanto
Akuntansi & Ekonomika Vol 8 No 1 (2018): Jurnal Akuntansi dan Ekonomika
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

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Abstract

Abstract Business is something that can grow quickly, and therefore companies are required to have a strategy and can cause them. Business education strategies they run to do the same. In addition, the evaluation strategy also aims to see what is happening in strategy and strategy implementation at the time. This research uses qualitative approach and is a descriptive research type. This study aims to study and analyze strategies that implement GMF Power Services as a business unit of GMF. There are factors that can influence the strategy that has been implemented by GMF Power Services both internal and external factors. The results of this study found that one of the GMF Power Services strategy that can be used today is not in accordance with the current industry development.
PERAN MEDIASI CITRA MEREK ANTARA ELECTRONIC WORD OF MOUTH (E-WOM) DAN MINAT BELI KONSUMEN PRODUK KOSMETIK DI TOKOPEDIA Wella Novianti Novianti; wan laura Hardilawati; Hichmaed Tachta Hinggo S
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol 5, No 2 (2022): JIMEK VOLUME 5 NO 2 2022 (DESEMBER)
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (794.293 KB) | DOI: 10.30737/jimek.v5i2.3731

Abstract

This study aims to determine and analyze the Mediating Role of Brand Image Between Electronic Word Of Mouth (E-Wom) and Consumer Purchase Interest of Cosmetic Products at Tokopedia. This research is a quantitative research with a research sampling method, namely the Nonprobability sampling method. The sample used is 100 who have made a purchase of cosmetics at Tokopedia. The results showed that e-wom had a positive and significant effect on buying interest. The brand image variable has a positive but not significant effect. The results of this study that e-wom has a significant and significant effect on brand image, while the mediation regression test concludes that e-wom mediates brand image on buying interest. These results mean that when consumers get positive information about a cosmetic product from other consumers who have used a product before on the internet. Consumers believe that they choose the right product, so that consumer interest in making purchases is getting bigger.
Co-Authors SATRIYAS ILYAS Wan laura Hardilawati Wella Novianti Novianti