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All Journal CAPITAL: JURNAL EKONOMI DAN MANAJEMEN MANAJEMEN DEWANTARA Jurnal Ekuivalensi Jurnal Sains Manajemen dan Bisnis Indonesia Jurnal At-Tamwil: Kajian Ekonomi Syariah Jurnal Masyarakat Mengabdi Nusantara Journal of Management and Social Sciences
Intisari Haryanti
STIE BIMA
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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Membangun Kemampuan UMKM Dalam Rangka Meningkatkan Pendapatan Masyarakat Kelurahan Rontu Nafisah Nurulrahmatiah; Kartin Aprianti; Mulyadin Mulyadin; Intisari Haryanti; Aliah Pratiwi; M. Rimawan
Jurnal Masyarakat Mengabdi Nusantara Vol. 1 No. 4 (2022): Desember : Jurnal Masyarakat Mengabdi Nusantara
Publisher : Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (988.579 KB) | DOI: 10.58374/jmmn.v1i4.80

Abstract

UMKM adalah salah satu sektor yang memberikan manfaat besar baik bagi daerah maupun masyarakat, dengan kemampuannya untuk menyerap banyak tenaga kerja, sektor ini menjawab ketimpangan antara pertumbuhan penduduk usia produktif dengan ketersediaan lapangan pekerjaan, selain itu UMKM juga mempunyai kontribusi positif dalam meningkatkan PDB suatu daera. Adapun permasalahan prioritas yang mendasari kegiatan pelatihan ini adalah kurangnya pengetahuan dan pemahaman tentang kewirausahaan mengingat sebagian besar diantara mereka masih berumur mudah. Secara khusus masalah dalam pengabdian ini adalah upaya-upaya apa yang dilakukan untuk memberikan bimbingan agar dapat mengetahui dan memahami kewirausahaan adalah bukan harus memulai suatu usaha dan mengelola usaha dengan baik, dengan kata lain harus memiliki usaha, akan tetapi juga mampu menjawab tantangan-tantangan dan memanfaatkan peluangpeluang yang ada. Metode yang digunakan adalah ceramah, demonstrasi, diskusi, tanya jawab, dan mitra pendamping. Hasil yang dicapai dari Kegiatan Pengabdian Kepada Masyrakat ini menambah pengetahuan masyarakat terkait kewirausahaan yaitu konsep dasar UMKM, pengembangan sumber daya manusia UMKM, dan upaya pemerintah untuk memajukan UMKM Indonesia.
Analisis Perbandingan Strategi Promosi pada Marketplace Shopee dan Lazada nurfadillah; intisari Haryanti; M Syukur Dwiriansyah
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.483

Abstract

The Promotion Strategy is a step in the field of marketing in the form of interaction/communication carried out by the company with consumers or customers. The interactions that are formed in the marketing promotion strategy are in the form of providing information, inviting, and giving influence about a product. The purpose of this research is to find out whether there are differences in promotional strategies between shopee and lazada. The population in this study were all shopee and lazada consumers in Bima City and the sample used in this study was 100 samples which were divided into 50 shopee respondents and 50 lazada respondents. The sampling technique uses purposive sampling. The analysis technique uses the independent t-test. The results of the research show that there are differences in promotion strategies on the marketplace, Shopee and Lazada
Pengaruh Customer Experience Dan Kepuasan Terhadap Keputusan Pembelian Ulang Di Foodbox Kota Bima Miftahul Janah; Intisari Haryanti; Sri Ernawati
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.496

Abstract

This type of research is associative research which aims to determine the effect of Customer Experience and Satisfaction on Repurchasing Decisions at Foodbox Kota Bima. The population in this study were all people in Kota Bima who had bought from Foodbox Kota Bima. The sample was determined by accidental sampling technique with 70 respondents. The data collection method used was observation, questionnaire (questionnaire), and library research. Data analysis techniques used in this study were instrument tests (validity and reliability tests), multiple linear regression analysis, correlation coefficients, coefficients of determination, T-tests, and F-tests, using the SPSS program. The results of the analysis using the t test show that the independent variable, namely Customer Experience (X1), has no significant effect on the repurchase decision (Y), and satisfaction (X2) has a positive and significant effect on the dependent variable, namely the repurchase decision (Y). Then the results of the analysis using the F test show that the two independent variables, namely Customer Experience (X1) and Satisfaction (X2), simultaneously have a significant effect on the dependent variable, namely Repeat Buyer Decision (Y).
Co-Authors Aliah Pratiwi Awal Awaluddin Dahlia Dahlia Fitri Fadillah Herry Nurdin Jihan Fahirah Humairah Juwani Basrin Kartin Aprianti M Syukur Dwiriansyah M. Rimawan Miftahul Janah Mulyadin Mulyadin Nafisah Nurulrahmatiah nurfadillah Nurul Iman Silvaazmiatun Asmi sri ernawati Sri Mulyani Zultilhansyah Zultilhansyah