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All Journal Buletin Studi Ekonomi Jurnal Bisnis dan Manajemen Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Ekonomi Manajemen Studi Kasus Inovasi Ekonomi Pasundan International of Community Services Journal (PICS-J) Inaba of Community Services Journal (Inacos-J)
Mandasari, Andina Eka
Universitas Siliwangi
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Public Health Social Sciences

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ANALISIS FAKTOR-FAKTOR PEMBENTUK KONSUMSI STATUS PADA GENERASI MILLENNIAL Taufiq, Adhitya Rahmat; Mandasari, Andina Eka; Romdani, Andhy
Jurnal Ekonomi Manajemen Vol 4, No 2 (2018): November 2018
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v4i2.704

Abstract

Millennials are indeed a hot topic that has been studied recently because they have unique characteristics. This generation is known as a generation that is synonymous with hedonic and consumptive lifestyles and tends to seek luxury. Therefore, this study seeks to understand the role of several factors that are likely to shape status consumption in the millennial generation, especially new ones. The survey was conducted on more than 200 millennial generation respondents who lived in several areas of Tasikmalaya City and its surroundings, were already working and financially independent using a questionnaire as the main data collection tool. To find out what factors can actually be constructs from the Status Consumption variable, Confirmatory Factor Analysis is used by using the approach of maximum likelihood estimation. The descriptive test results show that the construct of consumption status consists of self-directed symbolic / expressive value, other-directed symbolic / expressive values, experiential / hedonic values, utilitarian / functional value, and overall cost / sacrifice value are in good classification.Keywords: Millennial; Consumption Status. Generasi millennial memang menjadi topic hangat yang diteliti belakangan ini karena mereka memiliki karakteristik yang unik.Generasi ini dikenal sebagai generasi yang identik dengan gaya hidup hedonis dan konsumtif serta cenderung mencari kemewahan. Oleh karena itu, penelitian ini berupaya untuk memahami peran dari beberapa faktor yang kemungkinan dapat membentuk konsumsi statuspadagenerasi millennial, khususnya yang baru bekerja. Survey dilakukankepadalebih dari 200responden generasi millennial yang tinggal di beberapa wilayah Kota Tasikmalaya dan sekitarnya, sudah bekerja dan mandiri secara finansial dengan menggunakan kuesioner sebagai alat pengumpul data utama. Untuk mengetahui factor apa saja yang sebenarnya dapat menjadi konstruk darivariabel KonsumsiStatus maka digunakan alat analisisConfirmatory Factor Analysisdengan menggunakan pendekatan maximum likelihood estimation.Hasil pengujian deskriptif menunjukan bahwa konstruk dari konsumsi status yang terdiri dari self-directed symbolic/expressive value, other-directed symbolic/expressive value, experiential/hedonic value, utilitarian/functional value, dan cost/sacrifice valuesecara keseluruhan berada pada klasifikasi baik.Kata Kunci: Millennial, Konsumsi Status.
STIMULI PADA GENERASI MILLENNIAL UNTUK MAU MEMBAYAR HARGA PREMIUM FASHION MUSLIM MELALUI STATUS MEREK DAN PREFERENSI MEREK Mohammad Soleh Soeaidy; Adhitya Rahmat Taufiq; Andina Eka Mandasari
Jurnal Ekonomi Manajemen Vol 4, No 1 (2018): Mei 2018
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v4i1.692

Abstract

Although research on the consumption status and fashion industry continues to grow, there is still a gap to do research on consumption status and product roles. The gap is to study the interaction between status awareness, perceived brand status and brand preference, and how this interaction affects consumers' willingness to pay (WTP) the premium price for a Muslim fashion brand in a developing country such as Indonesia (Eastman and Eastman, 2011; 'Cass and Choy, 2008). The method used in this research is to use survey research method. This study used a sample of 200 respondents consisting of millennial women in the city of Tasikmalaya. To know how the influence of status awareness variable (X) to brand status (Y1), brand preference (Y2) and willingness to pay (Y3) then used Structural Equation Modeling (SEM) analysis tool. Based on the analysis results, status awareness significantly affects the brand status and brand preference. This means that status awareness can determine the brand status and brand fashion preferences used by the millennial generation of Muslims in Tasikmalaya City. Brand status and brand preference have a significant effect on the willingness to pay. This means brand status and brand preference can determine willingness to pay to the millennial generation of Muslims in Tasikmalaya City. Keywords: Status Awareness; Brand Status; Brand Preference; Willingness to Pay; Millennials. Meskipun penelitian tentang konsumsi status dan industri fashion terus berkembang, masih ada celah untuk melakukan penelitian pada konsumsi status dan peran produk. Celah tersebut adalah untuk mempelajari interaksi antara kesadaran status, Status merek yang dirasakan dan preferensi merek, dan bagaimana interaksi ini mempengaruhi kesediaan konsumen untuk membayar (WTP) harga premium untuk sebuah merek fashion muslim di negara berkembang seperti Indonesia (Eastman dan Eastman, 2011; O'Cass dan Choy, 2008).Metode yang digunakan dalam penelitian ini adalah dengan menggunakan metode penelitian survey. Penelitian ini menggunakan sampel sebesar 200 responden yang terdiri dari para wanita generasi millennial di kota Tasikmalaya.Untuk mengetahui bagai mana pengaruh dari variabel kesadaran status(X) terhadap status merek(Y1),preferensi merek (Y2) dan kesediaan untuk membayar (Y3)makadigunakan alat analisis Structural Equation Modeling(SEM).Berdasarkan hasil analisis, Kesadaran status berpengaruh signifikan terhadap status merek dan preferensi merek. Artinya kesadaran statusdapat menentukan status merek dan preferensi merek fashion yang digunakan oleh generasi millennial muslim di Kota Tasikmalaya. Status merek dan preferensi merek berpengaruh signifikan terhadap kesediaan membayar. Artinya status merek dan preferensi merekdapat menentukan kesediaan membayarpada generasi millennial muslim di Kota Tasikmalaya.  Kata Kunci: Kesadaran Status; Status Merek; Preferensi Merek; Kesediaan untuk Membayar; Millennial
PERAN PRODUK, HARGA, DAN CUSTOMER SERVICE DALAM MEMBENTUK KEPUASAN DAN LOYALITAS PELANGGAN KARTU PASCABAYAR Andina Eka Mandasari
Jurnal Ekonomi Manajemen Vol 3, No 1 (2017): Mei 2017
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v3i1.326

Abstract

Pola pemikiran konsumen telah mengalami perubahan, terutama dalam pengambilan keputusan untuk membeli. Konsumen lebih teliti, terutama dalam hal penggunaan uang. Dengan menggunakan kartu pascabayar konsumen mendapatkan banyak benefit dari operator. Perang tarif yang terus berlangsung telah berdampak buruk bagi para operator telekomunikasi, tidak hanya menurunkan kinerja mereka namun kualitas layanan juga menurun drastis. Penelitian ini bertujuan untuk mengetahui sejauhmana pengaruh produk, harga dan customer service terhadap kepuasan dan loyalitas pelanggan dalam menggunakan jenis kartu pascabayar di wilayah Bandung Tengah. Metode yang digunakan dalam penelitian ini adalah dengan menggunakan metode penelitian survei. Penelitian ini menggunakan sampel sebesar 120 pengguna kartu pascabayar yang menghabiskan sebagian besar waktunya untuk beraktivitas di wilayah Bandung Tengah. Untuk mengetahui pengaruh ekuitas merek berbasis pelanggan Produk (X1), Harga (X2), dan Customer Service (X3) terhadap Kepuasan Pelanggan (Y), kemudian pengaruh Kepuasan Pelanggan (Y) terhadap Loyalitas (Z) digunakan Analisis Jalur. Berdasarkan hasil analisis, produk dan customer service masih berpengaruh positif terhadap kepuasan pelanggan, namun harga berpengaruh negatif terhadap kepuasan pelanggan. Pengertian pengaruh negatif ini yaitu semakin murah harga, maka pelanggan semakin puas. Dibandingkan produk dan harga, customer service paling berpengaruh terhadap kepuasan pelanggan yaitu sebesar 79,59%. Kepuasan pelanggan memiliki pengaruh yang positif terhadap loyalitas pelanggan, yaitu sebesar 57,76%. Di antara 3 variabel, customer service yang paling berpengaruh terhadap loyalitas pelanggan yaitu sebesar 73,10%.
PENGUKURAN SELF-BRAND CONGRUITY PADA INDUSTRI KULINER Andina Eka Mandasari; Mohammad Soleh Soeaidy; Ane Kurniawati
Jurnal Ekonomi Manajemen Vol 6, No 1 (2020): Mei 2020
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v6i1.1405

Abstract

The dynamics in consumer behaviors that are getting smarter requires companies strive to provide the best deals. Consumers are more selective in choosing a brand that suits their desires. When a brand has a strong personality, it will be easy for consumers to adjust to achieve conformity to the brand. Therefore the self-concept and brand personality can be formed in a concept namely Self-Brand Congruity. The purpose of this study is to analyze the factors that are measurements of Self-Brand Congruity which are adapted from self-concept and brand personality. The development of self-concept is done by focusing on the psychological process of consumers which is the main weakness in previous research. The survey was conducted on 178 consumers of Cafes and Restaurants in Tasikmalaya, who are over 18 years of age and have visited more than once. To determine the measurements of the self-brand congruity variables in Cafes and Restaurants in Tasikmalaya City, Confirmatory Factor Analysis is used. The results of this study indicate that each indicator adapted from Brand Personality and Self-Concept can prove to be a measure of Self-Brand Congruity. Therefore, Sincerity, Excitement, Competence, Sophistication, Ruggedness, Knowledge, Expectation, and Judgement are the factors to measure Self-Brand Congruity.Keywords: self-concept; brand personality; self-brand congruity.Dinamika dalam perilaku konsumen yang semakin cerdas menuntut perusahaan berusaha keras untuk memberikan penawaran terbaiknya. Konsumen lebih selektif dalam memilih merek produk yang sesuai dengan keinginannya. Ketika sebuah merek memilki kepribadian yang kuat maka akan mudah bagi konsumen untuk menyesuaikan diri dalam mencapai kesesuaian diri dengan merek tersebut. Maka dari itu konsep diri dan kepribadian merek ini dapat terbentuk dalam suatu konsep yaitu Self-Brand Congruity. Tujuan dari penelitian ini adalah menganalisis faktor-faktor yang menjadi pengukuran Self-Brand Congruity yang diadaptasi dari konsep diri dan kepribadian merek. Pengembangan konsep diri dilakukan dengan memfokuskan pada proses psikologis konsumen yang menjadi kelemahan utama dalam penelitian sebelumnya. Survey dilakukan kepada 178 orang konsumen Café dan Resto di Kota Tasikmalaya yang berusia di atas 18 tahun dan telah melakukan kunjungan lebih dari 1 kali. Untuk mengetahui pengukuran dari variabel self-brand congruity pada Café dan Resto di Kota Tasikmalaya digunakan alat analisis Confirmatory Factor Analysis. Hasil penelitian ini menunjukkan bahwa setiap indikator yang diadaptasi dari Kepribadian Merek dan Konsep Diri terbukti dapat menjadi pengukur Self-Brand Congruity. Oleh karena itu, ketulusan, kegembiraan, kemampuan, kecanggihan, kekerasan, pengetahuan, harapan, dan penilaian  merupakan faktor-faktor untuk mengukur Self-Brand Congruity.Kata Kunci: konsep diri; kepribadian merek; self-brand congruity.
ADAPTATION OF MSMEs BUSINESS IN NEW NORMAL CONDITIONS WITH THE IMPLEMENTATION OF STANDARD HEALTH PROTOCOLS Nuryanti Taufik; Andina Eka Mandasari; Dewi Permata Sari; Epi Dani Harison
Pasundan International of Community Services Journal (PICS-J) Vol 3 No 1 (2021): Volume 03 Number 1 June 2021
Publisher : LPM Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/pics-j.v3i1.4173

Abstract

2020 is a tough year for all people in the world, including Indonesia. This is due to the emergence of a new virus called Covid-19. In order to avoid a wider spread of the virus, the Indonesian government adopted the PSBB or Large-Scale Social Restrictions policy, one of which limits direct contact between humans. One of the business sectors affected by this policy is MSMEs, where business is daily in nature and relies heavily on direct interaction. After almost two months of implementing the PSBB in Indonesia, the government finally announced a new condition for Indonesia, namely "New normal". In order to be able to survive with the new normal conditions, MSME players are required to be able to adapt by prioritizing health protocols according to standards so that their business activities can continue to survive in competition. Therefore, a problem decoder is needed for MSMEs to be able to understand and apply standard health protocols in each of their business activities during the new normal period. This program provides guidance in the form of counseling and assistance to MSMEs regarding standard health protocols in business activities in new normal conditions so that they can adapt and maintain their business. In addition, Partners were also provided with standardized personal protective equipment and other health support tools that were able to help their business activities during the Covid-19 pandemic..
PENGARUH EKUITAS MEREK BERBASIS PELANGGAN TERHADAP KEPUASAN KONSUMEN MOBIL JENIS LOW COST GREEN CAR (LCGC) DI KOTA TASIKMALAYA Andina Eka Mandasari; Mohammad Soleh Soe’aidy; Adhitya Rahmat Taufiq
AMWALUNA (Jurnal Ekonomi dan Keuangan Syariah) Vol 1, No 2 (2017)
Publisher : Univeristas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.614 KB) | DOI: 10.29313/amwaluna.v1i2.2327

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh dimensi ekuitas merek berbasis pelanggan (brand salience, brand performance, brand imagery, brand judgments, brand feelings, dan brand resonance) terhadap kepuasan konsumen mobil jenis Low Cost Green Car (LCGC) di Kota Tasikmalaya. Penelitian ini bersifat deskriptif dan empiris. Penelitian deskriptif dilakukan untuk memperoleh gambaran tentang CBBE dan kepuasan konsumen. Sedangkan penelitian empiris dilakukan untuk mengetahui hubungan antara variabel melalui perhitungan-perhitungan statistik. Teknik pengumpulan data melalui penyebaran angket kepada 150 orang responden yang merupakan pengguna mobil jenis Low Cost Green Car (LCGC) dengan menggunakan teknik judgement sampling atau purposive sampling. Serta alat analisis yang digunakan dalam penelitian ini adalah analisis jalur dimana enam dimensi CBBE menjadi variabel eksogen dalam penelitian ini yang terdiri dari  brand salience, brand performance, brand imagery, brand judgments, brand feelings, dan brand resonance, serta satu variabel endogen yaitu kepuasan konsumen. Berdasarkan hasil analisis jalur, hanya 3 variabel ekuitas merek berbasis pelanggan yang berpengaruh terhadap kepuasan konsumen mobil jenis Low Cost Green Car (LCGC) di Kota Tasikmalaya, yaitu brand performance, brand imagery, dan brand feelings dimana variabel brand feelings yang paling berpengaruh.
Pemberdayaan Remaja Pengangguran Di Pesisir Pantai Karang Paranje Kabupaten Garut Lewat Produksi Lampu Tidur Artistik Dari Limbah Batok Kelapa Kering Andhy Romdani; Adhitya Rahmat Taufiq; Andina Eka Mandasari
Studi Kasus Inovasi Ekonomi Vol. 5 No. 01 (2021)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kawasan pesisir pantai Garut Selatan memiliki sumber daya alam yang melimpah seperti komoditas kelapa dan sayur-mayur. Namun pada kenyataannya, tingkat kemiskinan daerah ini sangat tinggi ditandai banyaknya remaja pengangguran dan melek teknologi yang rendah. Bermula dari pemikiran tersebut, tim kami mendapatkan ide untuk memberi solusi dengan menggerakkan remaja pengangguran di pesisir pantai Karang Paranje Kabupaten Garut dengan pelatihan pemanfaatan limbah batok kelapa kering yang banyak terdapat di daerah tersebut. Remaja penggangguran akan dilatih menciptakan kerajinan lampu tidur dari batok kelapa kering yang bernilai seni tinggi. Tim kami juga memberikan pembelajaran pemasaran berbasis teknologi kepada para pengangguran sehingga dapat berdikari dan bersemangat untuk berwirausaha. Melalui program ini, masyarakat Desa Karyasari sadar akan potensi alam-potensi alam yang dimiliki desanya untuk dapat diolah menjadi produk jadi. Selain itu, mereka mendapatkan ilmu dalam mengolah limbah menjadi karya seni yang bisa dijual. Mereka pun memperoleh pengetahuan bagaimana melakukan penjualan secara online melalui media sosial.
SMES’ E-COMMERCE ADOPTION TOWARDS CONSUMER EXPERIENCE Nuryanti Taufik; Faizal Haris Eko Prabowo; Allicia Deana Santosa; Andina Eka Mandasari
Jurnal Bisnis Manajemen Vol 21, No 2 (2020): September 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jbm.v21i2.373

Abstract

This study aims to determine how the effect of e-commerce adoption on SMEs towards consumer experience in shopping online and its impact on repurchases. This research is a quantitative study with a survey method. The analytical tool used is Structural Equation Modeling. The sample size in this study is 205 respondents who have made transactions on the fashion SME e-commerce websites. The results showed that the better the adoption of e-commerce carried out by SMEs fashion, the better it is in providing a good experience for consumers, which ultimately made consumers repurchase on the website. This study provides new measurements of consumer responses in the form of experience after using SME e-commerce websites.
FENOMENA PANIC BUYING DAN SERVICE CONVENIENCE TERHADAP KEPUTUSAN PEMBELIAN DI KABUPATEN CIAMIS PADA MASA PANDEMI COVID-19 Agi Rosyadi; Andina Eka Mandasari
Buletin Studi Ekonomi VOLUME.28.NO.01.TAHUN.2023
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BSE.2023.v28.i01.p04

Abstract

Purchasing decision is a process of consumer selection in choosing alternatives to buy a product or service according to their preferences, this process is of course based on the personal awareness of consumers according to the needs and wants of the consumers themselves. The purpose of this study is to analyze the influence of panic buying and service convenience on purchasing decisions during the Covid-19 Pandemic in Ciamis Regency. The research approach used is a quantitative approach with explanatory methods, research instruments through questionnaires. The respondents of the study as many as 50 people were the people of Ciamis Regency, especially housewives with a productive age of 25-45 years who often shop at the Yogya Supermarket Department Store Ciamis, a sampling technique with purposive sampling. Data analysis techniques use multiple regression. The results showed that there was a positive and significant influence of panic buying and service convenience on purchasing decisions during the Covid-19 Pandemic in Ciamis Regency.
IMPLEMENTATION OF STALL HEALTH PROTOCOLS IN TOURIST AREA Dian Kurniawan; Mohammad Soleh Soeaidy; Gusti Tia Ardiani; Andina Eka Mandasari
Inaba of Community Services Journal ( Inacos-J) Vol. 2 No. 01 (2023): Vol. 2 No. 01 (2023): Volume 2 Number 1 June 2023
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v2i01.152

Abstract

At the beginning of 2020, the world was shocked by the emergence of the Covid-19 virus, which spreads so massively and quickly and has fatal consequences for the human body. This has forced the world to make many changes, including making contact with humans to avoid the broader spread of the virus. These social restrictions have a significant impact on people's lives, one of the most felt impacts is the increasingly sluggish economic and business activities in Indonesia, including the tourism sector. As one element of a tourist location, stalls in tourist attractions must implement the CHSE (Cleanliness, Health, Safety, Environment Sustainability) protocol initiated by the Ministry of Tourism and Creative Economy to ensure the safety of tourists who want to explore Indonesia. Therefore, an idea was made as a problem solver for stall business actors to understand and apply health protocols in every business activity. This activity provides guidance in the form of counselling and assistance regarding the application of standard health protocols in business activities during the transition period of the Covid-19 pandemic. This is intended to reduce the risk of spreading the Covid-19 virus. In addition, this service activity can be one of the activities that provide practical benefits for stall business actors so that they can continue to carry out business activities during the transition period of the Covid-19 pandemic.
Co-Authors Adhitya Rahmat Taufiq Adhitya Rahmat Taufiq Agi Rosyadi Allicia Deana Santosa Andhy Romdani Andhy Romdani, Andhy Ane Kurniawati Dewi Permata Sari Dian Kurniawan Epi Dani Harison Gusti Tia Ardiani Mohammad Soleh Soeaidy Mohammad Soleh Soeaidy Mohammad Soleh Soe’aidy Prabowo, Faizal Haris Eko Taufik, Nuryanti Taufiq, Adhitya Rahmat