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IGN Putra Suryanata
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Pemanfaatan Teknologi Informasi, Sistem Manajemen, Transformasi MSDM, Prosedure Pekerjaan dan Kinerja Karyawan Bayu Imanuddin; IGN Putra Suryanata
Jurnal Manajemen dan Bisnis Vol 14 No 2 (2017)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (148.878 KB) | DOI: 10.38043/jmb.v14i2.341

Abstract

The purpose of this study was to determine causality Dependent and independent variables. The dependent variable is Utilization Technology, Management Systems, HRM Transformation, Work Procedures and independent variables namely Employee Performance. This study was conducted In Hospitality Project (Study on Bumi Pecatu Graha Badung regency of Bali). The respondents of this study were taken from all employees going projects consist of a population of 340 people with the number of respondents Sampled used as many as 172 people making by Simple Random Sampling. The data were taken using a questionnaire consisted of questions submitted directly to them all to fill. Data were analyzed to test the hypothesis using SEM with AMOS program version 21.0.Based on the analysis of the conclusions drawn that there is a positive effect significantly influence the use of technology on the performance of employees is 0.328, or 32.8%, the effect on employee performance management system amounted to 0,242, or 24.2%, the effect of managementsystems against the working procedures of 0351 or 35 , 1%. Against the influence of HRM transformation work procedures of 0.472, or 47.2%, transformation Effect of HRM on the performance of employees is 0.239, or 23.9%, Influence of working procedures on the performance of employees is 0.271, or 27.1% On Project Hospitality (Study On Bumi Pecatu Graha Badung Regency of Bali).
Viral Marketing, Karakteristik Konsumen, Karakteristik Produk, Kepercayaan Pelanggan dan Keputusan Pembelian Online Philia Magdalena Effendie; IGN Putra Suryanata
Jurnal Manajemen dan Bisnis Vol 15 No 1 (2018)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (253.965 KB) | DOI: 10.38043/jmb.v15i1.368

Abstract

                                                                    ABSTRACT                                      The research objective to be achieved is the influence of viral marketing, consumer characteristics, product characteristics to customer trust and online purchasing decisions. The population of this research were students of Undiknas Denpasar who had been online purchased and the sample of this research was taken as many as 100 people. This sample is taken by Accidental Sampling technique. Data analysis using Structured Equation Model (SEM). The results of this research indicate that there is a positive and significant influence between viral marketing, consumer characteristics and product characteristics to customer trust and online purchasing decisions. Similarly, customer trust has a positive and significant impact on online purchasing decisions.
Co-Authors Bayu Imanuddin Philia Magdalena Effendie