Article Per Year (5 Year)
p-Index From 2019 - 2024
0.562
P-Index
This Author published in this journals
All Journal Ekuitas: Jurnal Pendidikan Ekonomi Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis
Nilna Muna
Universitas Pendidikan Nasional
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Pemanfaatan Media Sosial Dalam Memahami Perilaku Konsumen Terhadap Keputusan Pembelian Nilna Muna; I Putu Miartana
Jurnal Manajemen dan Bisnis Vol 15 No 1 (2018)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.067 KB) | DOI: 10.38043/jmb.v15i1.362

Abstract

ABSTRACTThis research aims to determine the benefits of social media in understanding consumer behavior toward purchase decisions of Jewelry accessories in MOD-Collection. Social media is one of the media where its participant can interact and share information with other user's. Social media in business has benefits for online branding, marketing, building relationship and word of mouth / networking, where it can use to understand consumer behavior & purchase decision. Consumer behavior & purchase decision in social media can be identified from the needs & desires which shows from their interaction & communication in media social. This research uses qualitative method which involved 8 subject informants. Techniques of data collection is done by observation and deep interview. The results of this study indicate that consumer behavior influenced by culture, social, personal and psychological factors while purchase decision influenced by price, quality, communication convenience and goods design factors.
PARASOCIAL INTERACTIONS FOR ENHANCING PURCHASE DECISIONS: PERSPECTIVES OF SERVICE DOMINANT LOGIC THEORY Nilna Muna; Gede Crisna Wijaya; Putu Yuli Widya Astuti
Jurnal Ilmiah Manajemen & Bisnis Vol 7 No 1 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.195 KB) | DOI: 10.38043/jimb.v7i1.3562

Abstract

The COVID-19 crisis is sweeping the world and affecting our lives, including consumer purchasing habits, preferences, and decisions. The survey, involving 251 respondents from Bali, Indonesia, examined how the pandemic affected Bali's purchasing decisions and consumer preferences. This paper aims to explore the impact of social media on consumer purchasing decisions, more specifically, examining the influence of social media on online shopping during the COVID-19 outbreak rooted in the service dominant logic (SDL) theory. Four hypotheses were developed and tested in the framework of a sample of 251 respondents from the Bali province. The proposed hypothesis was tested using AMOS 23 to perform structural equation modeling. The findings of this study suggest the critical role of social media interactivity in the two folds. First, parasocial interactions proved to be mediators of social media interactivity in improving purchasing decisions. Second, parasocial interaction has the potential to influence the decision-making of product purchasing preferences.
PARASOCIAL INTERACTIONS FOR ENHANCING PURCHASE DECISIONS: PERSPECTIVES OF SERVICE DOMINANT LOGIC THEORY Nilna Muna; Gede Crisna Wijaya; Putu Yuli Widya Astuti
Jurnal Ilmiah Manajemen & Bisnis Vol 7 No 1 (2022)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.195 KB) | DOI: 10.38043/jimb.v7i1.3562

Abstract

The COVID-19 crisis is sweeping the world and affecting our lives, including consumer purchasing habits, preferences, and decisions. The survey, involving 251 respondents from Bali, Indonesia, examined how the pandemic affected Bali's purchasing decisions and consumer preferences. This paper aims to explore the impact of social media on consumer purchasing decisions, more specifically, examining the influence of social media on online shopping during the COVID-19 outbreak rooted in the service dominant logic (SDL) theory. Four hypotheses were developed and tested in the framework of a sample of 251 respondents from the Bali province. The proposed hypothesis was tested using AMOS 23 to perform structural equation modeling. The findings of this study suggest the critical role of social media interactivity in the two folds. First, parasocial interactions proved to be mediators of social media interactivity in improving purchasing decisions. Second, parasocial interaction has the potential to influence the decision-making of product purchasing preferences.
Peran Creativity dan Innovative Mindsets Memediasi Entrepreneurship Education Terhadap Entrepreneurial Intention Nilna Muna; Nyoman Sri Subawa
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 10 No. 2 (2022)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v10i2.54078

Abstract

The purpose of this study was to examine the effect of entrepreneurship education on entrepreneurial intention: creativity and innovative mindsets mediate the effect of entrepreneurship education on entrepreneurial intention. This study used quantitative methods. Data collection techniques using offline questionnaires. Prior to this study, there were 96 students at the Monarch Vocational Training Institute in Bali, Indonesia. Path analysis is used to test hypotheses. The results of this study show that the effect of entrepreneurship education is not significant, and the effect of creativity on entrepreneurial intention is not significant. Entrepreneurship education, if done through innovative thinking, will have a positive and significant impact; if done through creativity, it will have a negative impact on entrepreneurial intentions. This means that innovative thinking is very important to increase entrepreneurial intentions. The practical implications of this research will benefit educational training institutions and governments as it clearly maps the factors that drive students' entrepreneurial intentions, enabling educational institutions to develop instructional programs that are responsive to environmental changes and adaptable to technological developments.
Co-Authors I Putu Miartana Nyoman Sri Subawa Putu Yuli Widya Astuti Wijaya, Gede Crisna