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THE ALTERNATIVE BLUE OCEAN STRATEGY: BAGAIMANA STRATEGI PERUSAHAAN INDUSTRI KOPI SANTRI DALAM MENGHADAPI PERSAINGAN BISNIS? Setiawan, Heri Cahyo Bagus; Komara, Beni Dwi
Jurnal Riset Entrepreneurship Vol 3 No 1 (2020)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v3i1.1165

Abstract

Companies that can survive in business competition, must use strategies that are oriented to innovative and efficient values by looking at the company resources and capabilities holistically. When the giant coffee industry companies use the red ocean strategy in the expansion of market competition, the small and medium coffee industry companies (MSMEs) such as The Coffee Santri Industry in this study take the alternative blue ocean strategy into a strategic choice. A choice of strategies that do focus differentiation. Formulating the use of the blue ocean strategy by forming a new concept, namely outlet treatment, coffee shop and manufacturing scrubs, aroma therapy and prayer coffee are essential for survival and expansion outside the Red Ocean arena.
INKUBATOR BISNIS SEBAGAI PENDORONG TUMBUHNYA WIRAUSAHA MUDA: STUDI TENTANG SUKSESI KEWIRAUSAHAAN MAHASISWA UNIVERSITAS MUHAMMADIYAH GRESIK Komara, Beni Dwi; Bagus Setiawan, Heri Cahyo
Jurnal Riset Entrepreneurship Vol 3 No 1 (2020)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v3i1.1159

Abstract

Ekonomi kreatif ternyata mampu membentuk gelombang ekonomi baru dengan nilai yang sangat fantastis. Kuncinya ada pada membangun barang dan jasa yang berbasis pada inovasi dan kreatifitas. Ragam keunikan budaya, seni, kuliner, dan kerajinan bisa menjadi sumber inspirasi, salah satunya contohnya pada makanan tradisional Opak Ladu, suguhan wajib favorit masyarakat Lamongan pada hari raya idul fitri bagi. Namun makanan tradisonal warisan turun-temurun ini hampir punah keberadaanya karena jumlah produsen yang semakin sedikit sedikit dan kurang minat melestarikannya. Penelitian ini bertujuan untuk mengetahui keberadaan makanan tradisonal Opak Ladu di masyarakat, perkembangan produsen Opak Ladu, dan upaya yang dilakukan untuk mempertahankan Opak Ladu berbasis pada ekonomi kreatif agar mampu mampu menjadi solusi permasalahan ketimpangan ekonomi dan kesejahteraan. Penelitian ini menggunakan penelitian deskriptrif dengan pendekatan kualitatif agar mampu mengungkap secara sistematis, faktual, dan akurat mengenai fakta-fakta dan karakteristik objek penelitian di masyarakat Prijekngablak, Kecamatan Karanggeneng, Kabupaten Lamongan. Teknik pengambilan data menggunakan observasi, wawancara dan dokumentasi. Hasil penelitian ini menunjukkan bahwa masyarakat Lamongan masih memegang tradisi turun menurun dengan menyajikan Opak Ladu sebagai sajian khas pada hari raya Idul Fitri sehingga penjualan meningkat 95%, namun pada hari biasa permintaan sangat kecil karena konsumen para generasi tua saja sedangkan generasi muda lebih memilik makanan cepat saji. Kecilnya permintaan ini berakibat pada penurunan jumlah Produsen Opak Ladu yang tersisa hanya 6 orang yang seluruhnya sudah berusia tua. Generasi muda enggan menjadi produsen Opak Ladu dan lebh memilih merantau untuk mencari pekerjaan. Masyarakat dan pemerintah daerah telah melakukan upaya pelatihan kewirausahaan kepada produsen Opak Ladu dan ibu-ibu rumahtangga, serta pemerintah desa telah mengikutsertakan produk Opak Ladu ini pada berbagai pameran produk, namun hasilnya belum mampu meningkatkan permintaan Opak Ladu. Saran Kedepan perlu dilakukan optimasi langkah nyata ekonomi kreatif berupa memperbarui strategi pemasaran Inovatif (penciptaan kebutuhan pasar, kebijaksanaan harga, & nilai tambah produk), membuat identitas produk secara gotong-royong, Pendekatan Komunikasi produk melalui display produk & Digital Marketing, dan menjalin kerjasama dengan para stake holder bisnis.
KONTRIBUSI PRAKTIK KEWIRAUSAHAAN DI PONDOK PESANTREN (STUDI PADA PONDOK PESANTREN ENTREPRENEUR MUKMIN MANDIRI, WARU SIDOARJO) Bagus Setiawan, Heri Cahyo
Jurnal Riset Entrepreneurship Vol 2 No 2 (2019)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v2i2.961

Abstract

Riset ini secara khusus bertujuanuntuk mengetahui kontribusi atas praktik kewirausahaan yang dijalankan di pesantren entrepreneur Mukmin Mandiri. Jenis pendekatan yang digunakan adalah kualitatif dengan metode pengambilan data indepht interview kepada perwakilan santri yang terlibat dalam proses kegiatan kewirausahaan dipesantren, pengasuh pesantren (kiyai pesantren) dan santri senior yang membidangi pengembangan uaha (kewirausahaan) di pesantren (manajer), tujuannya untuk mengetahui sejarah, program dan manajemen kinerja dalam mengelola usaha (kewirausahaan). Selain melakukan indepth interview juga melakukan focus group discussion (FGD) kepada perwakilan para santri, pengasuh pesantren (kiyai pesantren) dan pegawai bidang keuangan pesantren (bendahara pesantren), tujuannyauntuk megetahui bentuk kategori kontribusi yang dirasakan secara riil bai santri dan pesantren atas praktik kewiraushaan di pesantren. Hasil analisis riset ini terdapat dua kategori kontribusi secara riil bagi santri dan pesantren. Pertama, kontribusi moral: kontribusi moral, pesantren secara riil mnejadi lembaga edukasi bagi santri agar bisa menjadi entrepreneur. Kedua, secara material: kontribusi material, pesantren sebagai lembaga pemberdayaan kemandirian ekonomi santri dimana santri mendapat insenti-finansial(income)atas kinerjanya terlibat dalam praktik kewirausahaan, sekaligus sebagai penopang perekonomian pesantren.
Preparation and Challenges of Industry 5.0 for Small and Medium Enterprises in Indonesia Kurniawan, Aries; Komara, Beni Dwi; Setiawan, Heri Cahyo Bagus
Muhammadiyah International Journal of Economics and Business Vol. 2, No.2, 2019
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Perguruan Tinggi Muhammadiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to provide inputs for Small and Medium Enterprises (SMEs) in facing the era of Industry 5.0. Many perceive Industry 5.0 as a continuation of the fourth industrial revolution that utilizes ‘big data’ on the internet to run a business. The approach used in this study was literature study, which was intended to examine the current events, especially in the production process. A number of documentary videos from severalsources, including YouTube, National Geographic channel and other sources, were retrieved to examine the changes in the industrial trends in various parts of the world. As a result, it can be concluded that the challenges faced by SMEs in establishing business inIndustry 5.0 mainly relate to product excellence. Facing the new era, local SMEs have several advantages that have to be developed due to the involvement of human ‘touch’ in the businessprocesses. Some products are potentially irreplaceable despite the changes of industrial trend, namelyproducts with special characteristics such as handicrafts and natural resources based products.For SMEs in Indonesia, there are other advantages in addition to the special characteristics in theprocesses and final products, which are the national and cultural values of Indonesia
Jalan Terjal UMKM dan Pedagang Kecil Bertahan di Tengah Pandemi Covid-19 dan Ancaman Krisis Ekonomi Global Beni Dwi Komara; Heri Cahyo Bagus Setiawan; Aries Kurniawan
Jurnal Manajemen dan Bisnis Vol 17 No 3 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.089 KB) | DOI: 10.38043/jmb.v17i3.2506

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ABSTRACTWednesday, April 1, 2020, Minister of Finance Sri Mulyani Indrawati said that the four sectors most affected by the corona Covid-19 epidemic were households, MSMEs, corporations, and the financial sector. Households will experience a significant decline in terms of consumption because the community is no longer active outside the home so that purchasing power is decreasing and threatened with loss of income because they cannot work to fulfill their basic needs especially for poor and vulnerable families in the informal sector. The micro small and medium business sector (MSME) is under pressure due to not being able to conduct business activities so that the ability to meet credit obligations is disrupted, this increases the bank's Non-Performing Loans (NPL) for MSMEs further worsening economic conditions. At the time of the 1997-1998 crisis where SMEs as economic saviors, now suffered a huge blow because there are restrictions on economic and social activities. (Tempo, 2020). This research is to find out the economic impact in the co-19 pandemic vortex that is happening in the community, especially for MSMEs & small traders and to know how they can take to survive the global crisis that is in front of their eyes? Will they return to being heroes like during the 1997-1998 crisis or will it fall this time.
Preparation and Challenges of Industry 5.0 for Small and Medium Enterprises in Indonesia Aries Kurniawan; Beni Dwi Komara; Heri Cahyo Bagus Setiawan
Muhammadiyah International Journal of Economics and Business Vol. 2, No.2, 2019
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Perguruan Tinggi Muhammadiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to provide inputs for Small and Medium Enterprises (SMEs) in facing the era of Industry 5.0. Many perceive Industry 5.0 as a continuation of the fourth industrial revolution that utilizes ‘big data’ on the internet to run a business. The approach used in this study was literature study, which was intended to examine the current events, especially in the production process. A number of documentary videos from severalsources, including YouTube, National Geographic channel and other sources, were retrieved to examine the changes in the industrial trends in various parts of the world. As a result, it can be concluded that the challenges faced by SMEs in establishing business inIndustry 5.0 mainly relate to product excellence. Facing the new era, local SMEs have several advantages that have to be developed due to the involvement of human ‘touch’ in the businessprocesses. Some products are potentially irreplaceable despite the changes of industrial trend, namelyproducts with special characteristics such as handicrafts and natural resources based products.For SMEs in Indonesia, there are other advantages in addition to the special characteristics in theprocesses and final products, which are the national and cultural values of Indonesia
PROSES PENGEMBANGAN KEWIRAUSAHAAN DI PERGURUAN TINGGI MELALUI KEWIRAUSAHAAN INTELEKTUAL Beni Dwi Komara; Aries Kurniawan; Heri Cahyo Bagus Setiawan
Eqien - Jurnal Ekonomi dan Bisnis Vol 8 No 1 (2021): JURNAL EKONOMI DAN BISNIS “E-QIEN”
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.781 KB) | DOI: 10.34308/eqien.v8i1.175

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Entrepreneurship and intellectuality are often believed to be two different poles. However, the concept of Intellectual Entrepreneurship provides awareness that the work of intellectuals can not only increase the height of the stack of books in the library, but also collaborate with other stakeholders by turning the creativity presented in science into a source of innovation and strategies for sustainable economic & business development. This study aims to determine whether intellectual entrepreneurship has been carried out by universities and how the process of intellectual entrepreneurship in universities can accelerate entrepreneurial development. The research was conducted using descriptive qualitative methods at the University of Muhammadiyah Gresik. The results show that Intellectual Entrepreneurship has been implemented in higher education, indicated by the existence of creative scientific work that has IPR and has collaborated with stakeholders to become a business solution for the community. The process of developing entrepreneurship in higher education through Intellectual Entrepreneurship is as follows: 1.Teaching mastery of entrepreneurial skills including Self-Management, Learning Agility, Business Analysis Acuity, Innovative Creative Research, Financing Management, and IPR, 2. Creating a business culture in the campus environment and 3. Encouraging strategic collaboration with stakeholders such as the community, other universities, research institutions, business consultants, companies, Bumdes, MSMEs and the government.
Innovation And Creativity As Managers BUMDesa KUEMDes Driving And Entrepreneurial Activity Village Aries Kurniawan; Heri Cahyo Bagus Setiawan; Beni Dwi Komara
INNOVATION RESEARCH JOURNAL Vol 1 No 1 (2020)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/innovation.v1i1.1440

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui tindakan inovatif dan kreatif yang diambil oleh manajemen BUMDesa dalam memanfaatkan potensi desa untuk meningkatkan kesejahteraan masyarakat desa Hendrosari. Penelitian ini menggunakan metode penelitian kualitatif, dimana fokus penelitian menggunakan pendekatan phenomology. Teknik pengumpulan data penelitian ini adalah teknik observasi, teknik wawancara mendalam (dokumentasi) melalui snowball sampling kepada manajemen BUMDesa. TKT (Level of Technology Preparedness) dalam bentuk bisnis BUMDesa dijalankan dengan menghasilkan keuntungan yang dapat memberikan manfaat bagi Desa dan Masyarakat. Semakin banyak masyarakat desa memainkan peran aktif dalam melaksanakan kegiatan BUMDesa dan menghasilkan keuntungan, TKT telah dinyatakan berhasil. Akibatnya, Pemerintah Desa Hendrosari melalui KUEMDes dan BUMDesa melakukan terobosan dengan mengembangkan wisata Lontar Sewu. Dana digunakan tidak hanya dari APBD tetapi juga dengan mengajukan dana denganProgram Percontohan Inkubasi Inovasi Desa dalam Pembangunan Ekonomi Lokal melalui DirektoratPengembangan Bisnis Ekonomi Pedesaan (PUED, Kementerian Daerah Tertinggal (PDT) danTransmigrasi. Dengan pendanaan sebesar Rp1,3 miliar dan dana anggaran tambahan sebesar Rp300juta, Lontar Sewu Eduwisata Hendrosari Village mampu meningkatkan pendapatan pemerintah desadan masyarakat di Desa Hendrosari sebesar Rp40 juta per bulan.
PEMBERDAYAAN SANTRI MELALUI KEWIRAUSAHAAN DAN KEMAMPUAN PENGUATAN KEUNGGULAN PRODUK BERBASIS PADA KEARIFAN LOKAL Beni Dwi Komara; Heri Cahyo Bagus Setiawan; Aries Kurniawan
Jurnal Riset Entrepreneurship Vol 3 No 2 (2020)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v3i2.1559

Abstract

Sekarang ini santri tidak hanya dituntut untuk fokus mempelajari ilmu agama saja namun juga dituntut untuk bisa belajar menjadi santri yang memiliki kemandirian ekonomi. Dengan harapan ketika nanti terjun dimasyarakat santri ini akan menjadi panutan dalam penerapan agama dalam kehidupanya yang didalamnya juga terkait dengan kemandirian ekonominya. Penelitian ini bertujuan mengetahui bagaimana pemberdayaan santri yang dilakukan oleh Pondok Pesantren untuk membentuk kemandirian ekonomi melalui kewirausahaan dan memiliki kemampuan penguatan keunggulan produk berbasis pada nilai-nilai kearifan lokal yang berakar dari budaya bangsa Indonesia dan tetap sejalan dengan ajaran agama Islam, bukan berdasarkan sistem lain yang hanya mementingkan kehidupan dunia semata tanpa memperdulikan kehidupan setelah mati. Penelitian dilakukan di Pondok Pesantren Mukmin Mandiri yang memiliki 2 lokasi di Sidoarjo dan Tulungagung. Metodologi penelitian menggunakan kualitatif, agar mampu melakukan pendekatan yang naturalistic interpretif dan disajikan dalam bentuk deskriptif, atau diuraikan secara mendalam. Hasilnya, Pemberdayaan Santri mampu dilakukan melalui pendidikan agama dengan hafalan Alquran dan kitab kuning serta memberikan pengetahuan dunia bisnis yang dipelajari secara teori dan praktik. Kewirausahaan bisnis kopi ini sepenuhnya melibatkan santri pada keseluruhan proses mulai dari perencanaan, penyusunan struktur organisasi, pelaksanaan bidang SDM, bidang Keuangan, bidang produksi dan bidang pemasaran. Santri telah diajarkan cara memperkuat keunggulan produk terutama Keunggulan budaya berupa kearifan lokal yang tidak dimiliki ditempat lain dan mampu menjadi penguat keunggulan produk yaitu terciptanya gotong-royong oleh seluruh stake holder bisnis kopi dan Identitas santri & Pondok Pesantren yang sangat bagus bagi pasar domestik yang mayoritas muslim.
Change Business Model of Islamic Religious College Business in East Java by Building Integrated Online Policy and Technology Systems During the Covid-19 Pandemic Period Ilham m.said; Heri Cahyo Bagus Setiawan; Nuzulul Fatimah; Tatag Herbayu L
Journal of Islamic Economics Perspectives Vol 2 No 1 (2020): September (2020) Journal of Islamic Economics Perspectives
Publisher : Faculty of Economics and Islamic Business, IAIN Jember, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.525 KB) | DOI: 10.35719/jiep.v2i1.34

Abstract

This study conducted an analysis and evaluation of business services activities P erguruan T Heigh under the Ministry of Religious Affairs in J awa T imur to create a model of an integrated online system to maximize kan activities of the service business during a pandemic covid 19. Enterprises college business has expanded rapid and during the pandemic covid has made changes to the service online, after the application of social distance in an effort to deal with the spread of the disease corona virus (Covid-19). Initially, an increase in people's interest to shop online was to buy necessities of life very high with many transaction processes. The aim is to provide effective and efficient services to all business transactions conducted online during the pandemic covid19. The methodology used is a qualitative research method with case studies and using purposive samples . The analytical approach used is interpretive analysis. The results of the research show that implementing an integrated online system is able to serve many business transaction processing activities which are greatly improved. So it can be concluded several things as follows: With an integrated online system through planning and organizing business systems can illustrate the various classifications of implementation of business services online business activities in order to facilitate all forms of business transaction processes quickly, effectively and efficiently during Covid-19. System integration of online ie business opportunities using technology that can deliver greater value for the business of the college that the college of business can be developed and can be maintained as well as helping people to meet their needs and facilitate online transactions.