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All Journal Jurnal Manajemen Bisnis Journal of Research in Business, Economics, and Education Jurnal Manajemen Perhotelan dan Pariwisata KANGMAS: Karya Ilmiah Pengabdian Masyarakat Jurnal Pijar : Studi Manajemen dan Bisnis
Aditya Liliyan
Sekolah Tinggi Ilmu Ekonomi Surakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Entrepreneurial Marketing dan Trust Terhadap Marketing Performance Aditya Liliyan
Jurnal Manajemen dan Bisnis Vol 17 No 4 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.494 KB) | DOI: 10.38043/jmb.v17i4.2714

Abstract

The purpose of this research is to determine the level of entrepreneurial marketing and trust carried out by SMEs and to contribute to literature and conceptual models on the effect of entrepreneurial marketing and trust on marketing performance. The sample in this study were SMEs in the handicraft sector in Rembang, Central Java. The number of samples studied was 200 samples. The sampling technique used purposive sampling. The sample criteria are SMEs that have been running a business for at least 3 (three) years. This is because in measuring the dimensions of marketing performance there are several indicators of the level of achievement of marketing performance each year, at least for a minimum of 3 years it can be seen the marketing performance of these SMEs. Data analysis using multiple regression modeling. The results show that entrepreneurial marketing has a significant effect on marketing performance, trust has a significant effect on marketing performance, entrepreneurial marketing and trust simultaneously have a significant effect on marketing performance.
Pemanfaatan Limbah Kulit Kopi (Cascara) Menjadi Minuman Teh Kemasan UMKM Kopipa.id di Surakarta Ari Susanti; Aditya Liliyan; Mellia Silvy Irdianty
KANGMAS: Karya Ilmiah Pengabdian Masyarakat Vol 2 No 3 (2021): KANGMAS: Karya Ilmiah Pengabdian Masyarakat
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/kangmas.v2i3.433

Abstract

The problem that occurs to partners is the accumulation of coffee skin waste, many farmers complain about because they are unable to use it as a selling value product, the coffee skin waste produced will be used to produce useful and quality packaged tea products, supporting tools in processing coffee skin waste are still simply by partners, nutritional content will also be considered so that the product is safe for consumption by the public, packaging that has not attracted consumers. This service is carried out at Kopipa.id SMEs in Surakarta. Solutions by procuring supporting equipment to carry out more modern Cascara processing, conducting laboratory tests on the feasibility of the product for consumption, explaining the procedure for making cascara into packaged tea drinks, packaging products that attract consumers, conducting training and mentoring as well as financial management in producing products so as to obtain profitable products. The goal is to be able to utilize dried coffee skin waste into a product that has high selling value and make attractive packaged beverage products and be able to manage marketing and finance properly and appropriately. The methods achieved are identification of community needs, design, manufacture of products from traditional to modern, make packaging attractive, conduct laboratory tests and provide training and assistance on marketing management and financial management. The services that have been carried out are procurement of equipment for production, business management and packaging training stages and financial management. The resulting product is cascara which has been tested at the Surakarta Goods Quality Testing and Certification Center (BPSMB).
The Effect of Entrepreneurial Marketing on Marketing Performance in SMEs Aditya Liliyan
Journal of Research in Business, Economics, and Education Vol. 2 No. 6 (2020): December Edition
Publisher : Kusuma Negara Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to determine the level of entrepreneurial marketing carried out by SMEs and to contribute to literature and conceptual models on the effect of entrepreneurial marketing on marketing performance. The sample in this study were SMEs in the handicraft sector in Rembang, Central Java. The number of samples studied was 200 samples. The sampling technique used purposive sampling. The sample criteria are MSMEs that have been running a business for at least 3 (three) years. This is because in measuring the dimensions of marketing performance there are several indicators of the level of achievement of marketing performance each year, at least for a minimum of 3 years it can be seen the marketing performance of these SMEs. Data analysis using regression modeling. The results showed that entrepreneurial marketing has an effect and is significant on SMEs marketing performance handicraft sector in Rembang.
Pengaruh E-WOM, Fasilitas, Daya Tarik Wisata, dan Harga terhadap Minat Berkunjung Taman Satwa Taru Jurug Heny Setyowati; Aditya Liliyan
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 5 No. 1 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v5i1.44773

Abstract

Penelitian ini bertujuan mengetahui dan menganalisis pengaruh dari E-WOM, fasilitas, daya tarik wisata dan harga atas minat berkunjung di Taman satwa taru jurug Solo. Kota Solo dikenal menjadi kota akan penuh budaya dan memiliki ikonik yaitu sungai Bengawan Solo, sehingga memiliki banyak wisatawan untuk berkunjung ke Solo. Salah satu tempat wisata di Solo yang banyak diminati oleh wisatawan adalah Taman satwa taru jurug. Penelitian menggunakan analisa data pengujian regresi linier berganda dan pengolahan data program SPSS versi 21. Teknik sampel penelitian ini yaitu non-probability sampling metode purposive sampling, dengan mempergunakan ukuran sampel dengan jumlah 100 responden serta penyebaran kuesioner secara online. Hasil penelitian ini didapatkan bahwa E-WOM, fasilitas dan harga berpengaruh secara positif signifikan, namun daya tarik wisata memiliki pengaruh yang positif tidak signifikan terhadap minat berkunjung di Taman Satwa Taru Jurug . saran yang diberikan dalam riset ini, sebaiknya membuat variasi harga tiket pada event tertentu yang diadakan oleh pengelola, karena akan dapat berdampak pada proses pemasaran yang dilakukan oleh konsumen. Fasilitas yang diberikan untuk pengunjung dapat semakin ditingkatkan, sehingga apabila perusahaan semakin membuat variasi harga, meningkatkan fasilitas bagi pengunjung maka akan dapat meningkatkan daya tarik wisata dari Taman Satwa Taru Jurug.
PENGARUH DAYA TARIK WISATA, AKSESIBILITAS, FASILITAS, DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI UMBUL PONGGOK Umi Nurchomariyah; Aditya Liliyan
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This studies changed into achieved with the purpose of examining the affect of elegance, accessibility, facility and word of mouth on vacationers' travelling decisions at Umbul Ponggok. Non-probability sampling became used as a sampling technique, the use of a purposive sampling method. a complete of 100 traffic to the Umbul Ponggok traveller appeal had been used as samples inside the observe. using primary facts and information series techniques by means of dispensing questionnaires, the usage of multiple linear regression as information analysis with SPSS model 26 software tools to technique information. The effects showed that vacationer enchantment did now not drastically affect the choice to go to vacationers at Umbul Ponggok. Accessibility has a substantial impact on the selection to visit vacationers at Umbul Ponggok. facility do no longer notably affect the decision to visit vacationers at Umbul Ponggok. word of mouth has a great effect on the decision to go to tourists at Umbul Ponggok. traveler attraction, accessibility, facility, and word of mouth together significantly have an effect on the decision to visit travelers at Umbul Ponggok
Co-Authors Ari Susanti Heny Setyowati Mellia Silvy Irdianty Umi Nurchomariyah