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All Journal ELS Journal on Interdisciplinary Studies in Humanities Jurnal Manajemen Bisnis
Aditya Andika
Bina Nusantara University
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Analysis of Digital Marketing Adoption in Indonesian Micro, Small, and Medium Enterprises Aditya Andika; Jennifer Jennifer; Jesslyn C. Huang; Jeannette C. Sebastian
Jurnal Manajemen dan Bisnis Vol 18 No 3 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.827 KB) | DOI: 10.38043/jmb.v18i3.3173

Abstract

Micro, small, and medium-sized enterprises (MSMEs) have a major role in Indonesia’s economy. In order to grow, MSMEs need the capability to conduct marketing in the digital world. The advancements in digital technologies have made it possible for a cost-effective and hassle-free Digital Marketing adoption. However, the number of MSMEs that have adopted Digital Marketing is still low. Therefore, this study aims to find out what factors that affect Digital Marketing adoption and its benefits. This study will also analyze the implementation of Digital Marketing by MSMEs in Indonesia. This study uses literature study method. This study shows that there are various factors affecting Digital Marketing adoption. This study also shows that various research results have shown that Digital Marketing Adoption can improve the performance of MSMEs. In regards to Digital Marketing implementation in Indonesia’s MSMEs, this study shows that training and mentoring activities by Centers for Research and Community Service of various Higher Education Institutions in Indonesia are very beneficial for MSMEs.
Factors Affecting Indonesian Higher Education Institution Students’ Academic Achievement in the Industry 4.0 Era Aditya Andika; Fabiola J. Y. Louwisia; Claudia F. Susilo; Aurellia Victoria
ELS Journal on Interdisciplinary Studies in Humanities Vol. 4 No. 3 (2021): SEPTEMBER
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.234 KB) | DOI: 10.34050/elsjish.v4i3.15003

Abstract

Industry 4.0 presents new challenges for Higher Education Institutions in Indonesia. Jobs in this era requires intellectual capabilities at a higher level. One of the ways to measure intellectual capabilities is through Academic Achievement in the form of Grade Point Average (GPA). Organizations around the world, including in Indonesia, want employees with high GPA. Therefore, it is imperative for Higher Education Institutions in Indonesia to understand the factors affecting Students’ Academic Achievement. This study conducts literature reviews to find and analyse factors affecting Indonesian Students’ Academic Achievement in Industry 4.0 era. This study finds 28 factors. Based on these factors, this study develops development initiatives that Indonesian Higher Educations Institutions in Indonesia can do in order to improve Indonesian students’ academic achievement.
Co-Authors Aurellia Victoria Claudia F. Susilo Fabiola J. Y. Louwisia Jeannette C. Sebastian Jennifer Jennifer Jesslyn C. Huang