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All Journal Jurnal Manajemen Bisnis
Maula Nasrifah
Universitas Islam Zainul Hasan Probolinggo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Marketing Dalam Mempertahankan Loyalitas Nasabah Pada Produk Simpanan Deposito di BMT UGT Cabang Pembantu Kraksaan Maula Nasrifah; Kamilah Rihadatul Aisya
Jurnal Manajemen dan Bisnis Vol 18 No 3 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.857 KB) | DOI: 10.38043/jmb.v18i3.3191

Abstract

This study aims to describe and determine marketing strategies in maintaining customer loyalty on deposit products at BMT UGT Sidogiri Kraksaan Sub-Branch. Besides that, the aim of this study is to find out what achievements and obstacles exist in BMT UGT Kraksaan sub-branch in maintaining customer loyalty. This research use desciptive qualitative approach. The results of this study are the marketing strategy used by BMT UGT Sidogiri Kraksaan sub-branch, which prioritizes employee friendliness and responsiveness, where in this study the responsive attitude shown by BMT UGT Sidogiri Kraksaan sub-branch is always accommodating complaints from customers for the good of BMT in the future.
Co-Authors Kamilah Rihadatul Aisya