<![CDATA[Product design stages are important to consider critically in production. Generally, productdesign that shall be created by designer, should consider what the customer wants and needs.Nowadays issues, product design does not only consider the âwants and needsâ of user, butalso how the design can be created by embedding sustainability aspects in the product. Cultureis also one of the important aspects which need to be considered in product design as cultureaffects the way users respond to the product. This paper aims to develop a new model for designdevelopment, in which the aspects of culture are incorporated into sustainable product design.By reviewing the existing literature, the authors attempt to identify the gaps of the existingpapers, which illustrate how culture affects sustainable product design. Recent papers haveonly shown that culture influences product design, but they do not explore sustainability and theculture aspects in product design. Due to these gaps, it is therefore important to create a modelwhich will assist designers to elicit sustainable product design based on cultural aspects. Insummary, designers need to reflect on the âwants and needsâ of users. The frameworkpresented in this paper can be integrated into designersâ and companiesâ decision-makingduring product design development. Keywords: Model, Culture, Sustainable, Product design, Product Development.]]>
