Article Per Year (5 Year)
p-Index From 2019 - 2024
2.737
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Komunikasi Makna JURNAL KOMUNIKATIO DIALEKTIKA Sosiohumanitas: Jurnal Ilmu-Ilmu Sosial dan Humaniora Indonesian Journal of Digital Public Relations Jurnal Pengabdian Tri Bhakti
Slamet Parsono
Universitas Telkom
Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
IDENTITAS LOKAL RADIO BERJARINGAN MNC TRIJAYA FM MELALUI PROGRAM NGADU BOKO Slamet Parsono
Dialektika Vol 6 No 2 (2019): Vol.6 No.2 (2019) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the extent to which MNC Trijaya FM as a networked radio in the city of Bandung is able to represent the values of local identity of a region. This research uses a descriptive qualitative methodological approach, and a theoretical approach to Critical Discourse Analysis (AWK) from Norman Fairclough. The data of this study are fragments of the Ngadu Bako MNC Trijaya FM program discourse and key informant in-depth interviews. Based on the research, the following results are obtained: first, the efforts made by MNC Trijaya FM are not interpreted as an ideology that the characteristics of local identity are a culture that must be raised, not imaged as a weak culture. Second, the analysis of the practice of discourse focuses on how the discourse is produced and consumed. The production of this discourse is closely related to the ideology of the management of Trijaya FM MNC, talkshow resource persons, and actions to be achieved. As a networked radio, MNC Trijaya FM has not been able to fully represent local identity through the Ngadu Bako program. Third, the discourse produced is influenced by the textual dimension, the practice of discourse, and sociocultural practices.
KOMUNIKASI VISUAL PROGRAM RADIO URBAN FM BANDUNG Dudi Yudha Kusuma; Slamet Parsono
Dialektika Vol 7 No 2 (2020): September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32816/dialektika.v7i2.1729

Abstract

Instagram kini mulai banyak digunakan oleh berbagai kalangan. Fungsi media ini tidak hanya digunakan untuk personal branding, tetapi juga untuk kegiatan bisnis. Radio Urban Bandung memanfaatkan peluang ini dengan gencar menyajikan pesan pemasaran program radionya secara visual agar membantu keberlangsungan media dan tetap menjadi minat masyarakat. Tujuan penelitian ini adalah menganalisis representasi yang ditampilkan dalam pesan visual pemasaran program radio Urban FM Bandung melalui Instagram, mengetahui cara membangun interaksi melalui pesan visual pemasaran program radio Urban Bandung di Instagram, mendeskripsikan komposisi-komposisi yang diterapkan dalam pesan visual pemasaran program radio Urban FM Bandung melalui Instagram dan memahami model penggunaan Instagram oleh radio Urban FM Bandung sebagai media sosial yang dimaksudkan untuk pemasaran programnya. Metode yang digunakan pada penelitian ini adalah studi semiotika visual sosial dengan pendekatan kualitatif. Teknik pengumpulan data dilakukan dengan studi kepustakaan dan menganalisis secara semiotik pesan-pesan visual Instagram Urban FM Bandung yang telah didokumentasikan.
STRATEGI KOMUNIKASI PRFM 107.5 NEWS CHANNEL DALAM MEMBANGUN LITERASI MEDIA DI TENGAH PANDEMI COVID-19 Dudi Yudhakusuma; Slamet Parsono
Dialektika Vol 8 No 2 (2021): September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32816/dialektika.v8i2.1977

Abstract

Komunikasi massa yang efektif dan efisien sangat diperlukan dalam memberikan edukasi kepada masyarakat luas di tengah ancaman pandemi Covid-19. Komunikasi massa yang sehat dapat menciptakan masyarakat cerdas dan kritis terhadap informasi yang diperoleh, sehingga tidak mudah termakan hoaks. Penelitian ini bertujuan untuk menemukan signifikansi pesan yang disampaikan melalui media massa dalam keadaan pandemi. Tuntutan masa pandemi yang berdimensi krisis dalam berbagai lini, menjadikan pemilihan media komunikasi harus lebih hati-hati. Persoalan ini kemudian akan berdampak pada kesalahan informasi yang diterima oleh masyarakat. Oleh sebab itu, pemilihan komunikasi massa sebagai media yang strategis dalam menanggapi berbagai persoalan yang ada dapat menjadi alternatif sebagai sarana edukasi dini yang langsung menyasar terhadap masyarakat luas dengan efektif dan efisien. Bahasan utama dalam penelitian ini berkaitan dengan peran penting strategi komunikasi massa Radio PRFM 107.5 News Channel di tengah pandemi Covid-19. Penelitian ini menggunakan metode kualitatif dengan jenis penelitian studi lapangan. Teknik pengumpulan data menggunakan observasi, wawancara, dan dokumentasi. Hasil dari penelitian menyebutkan bahwa komunikasi massa memiliki peranan sentral dalam menanggapi pandemi Covid-19.
Analisis Bahasa Kekuasaan pada Biografi Perjalanan 50 Tahun Surya Paloh Slamet Parsono
SOSIOHUMANITAS Vol 21 No 2 (2019): Agustus 2019
Publisher : Lembaga Penelitian Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/sosiohumanitas.v21i2.1244

Abstract

Media ownership is often used as a tool to perpetuate power to achieve certain political goals. Especially when the tap of a press release business license (SIUPP) was opened as wide as possible since the beginning of the 1998 reforms. From a simple perspective, the freedom to obtain SIUPP brought a breath of fresh air for investors to glance at the lucrative media sector. Don't be surprised if the term media conglomerate then sticks out, that is, mastering the mass media business in all its forms. Furthermore, the tendency of the desire for media ownership is bulging and creating his own work. From the perspective of media politics it is easy to predict that the role of media conglomeration leads to a host of dominant effects that have never been seen before. The work usually manifests in almost all restrictions on press freedom in the name of the interests of the community - and actually serves the special interests of certain groups, groups, groups, ideologies, institutions or individuals. Naughty indeed, the work is getting wilder in the midst of media competition to hunt for ratings.
EKONOMI POLITIK “BERITA WARGA” DI RADIO PRFM BANDUNG (Studi Kasus tentang Jurnalisme Warga di Radio PRFM Bandung) Slamet Parsono; Farid Soleh Nurdin; Pin Arya Pinandita
SOSIOHUMANITAS Vol 22 No 1 (2020): Maret 2020
Publisher : Lembaga Penelitian Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/sosiohumanitas.v22i1.1540

Abstract

Radio PRFM is one of the radio media that uses citizen information as radio news material. Information citizens are considered effective in collecting, managing, and disseminating the information to audiences. The activities of citizens in conveying this information constitute one of the activities of citizen journalism. This study aims to examine citizen information that became news of citizens in Radio PRFM in the political economy communications perspective Vincent Mosco. This study describes how the news of citizens experiencing commodification of content, commodification of workers and commodification audiences. Similarly, news of citizens experiencing the process of spasiaslisasi to reach the audience by overcoming the barriers of space and time. Economic Theory This communication politics also examines the structure, where PRFM becomes a medium against citizen journalists as (agents) and form audiences (structure). This study uses the Robert K. Yin case study method to generate a description of the findings in a certain time. The findings obtained by this research, radio news using citizen journalism network including low cost but can get big advantage that is audience and advertisement. Radio PRFM uses social media to reach audiences. And PRFM becomes a medium for the formation of social agents (citizen journalism) and to change the structure of audiences as producers and consumers of citizen news.
Pembingkaian Berita Media Online Mengenai Penusukan Mantan Menteri Koordinator Bidang Politik, Hukum, dan Keamanan (Menko Pohukam) di Pandeglang Banten Lusy Mukhlisiana; Slamet Parsono
Dialektika Vol 9 No 1 (2022): Maret
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32816/dialektika.v9i1.2115

Abstract

Media berbasis daring (dalam jaringan) atau biasa disebut media online memiliki dampak luas bagi khalayak. Informasi-informasi yang disajikan dalam media daring sengaja dikemas dengan menarik seperti tampilan layar berwarna, gambar, video, dan tulisannya yang ringan sehingga membuat masyarakat lebih tertarik untuk mengunjungi media online seperti Kompas.com dan Detik.com. Bersamaan dengan fungsinya, informasi yang diolah oleh media massa termasuk media online sudah disusun sedemikian rupa dalam penyampaiannya sehingga mampu mempengaruhi pemikiran khalayak. Adapun media online yang akan diteliti yakni www.kompas.com dengan www.detik.com. Keduanya memiliki fokus dalam pemberitaan penusukan Menkopolhukam seperti yang penulis teliti. Kedua media massa tersebut merupakan portal berita online yang cukup banyak dikunjungi oleh masyarakat. Adapun fokus dalam penelitian ini adalah bagaimana pembingkaian berita media online mengenai “penusukan Menkopolhukam di Pandeglang Banten edisi 10-15 Oktober 2019”, berdasarkan framing model Robert N. Entman.
PENGARUH SOCIAL MEDIA ENGAGEMENT TERHADAP REPUTASI PT KERETA API INDONESIA Nayla Salsabila Hanidah; Razie Razak; Slamet Parsono
Indonesian Journal of Digital Public Relations (IJDPR) Vol 1 No 1 (2022): Agustus
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v1i1.5030

Abstract

The reputation of a company is a valuable intangible asset, but it is becoming more difficult to manage due to rapid digital expansion. Today, social media is an important part of establishing a company's reputation. The researcher analyzes if corporate social media is advantageous to businesses in this report. Researchers examined public participation on social media in the depiction of a company's reputation in a survey of 100 PT Kereta Api Indonesia customers who follow Instagram @keretaapikita. The findings suggest that the level of public participation in social media has a beneficial impact on the perception of a company's reputation. These findings' implications are explored as a reference in the use of social media to establish a company's reputation.
PENGELOLAAN BRANDING PERUSAHAAN DI MEDIA SOSIAL MELALUI PENDEKATAN CONTENT MARKETING Falaah Saputra Siregar; Hadi Purnama; Slamet Parsono
Indonesian Journal of Digital Public Relations (IJDPR) Vol 1 No 2 (2023): Januari
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/ijdpr.v1i2.5519

Abstract

As a newly established company, Etapasbar is aiming to further increasing their brand awareness and branding to customers and Pasar Baru Bandung Merchant. Etapasbar chose to use instagram @etalasepasarbaru as the main social media to communicate with the audience. This research is done to find out how do Etapasbar manage company branding by using content marketing approach in Instagram based on case study of Bahenol, Balantik, and Beja ti Pasbar. Bahenol, Balantik, and Beja ti Pasbar are three main content programs created for fulfilling the need of brand awareness and branding. This research object is the strategic and management of branding in Etapasbar. Data is collected by using interview and observation. Researcher will analyze the three main content programs based on observation then researcher will ask for futher indepth information of the programs. Discussion will be breakdown into three section, flow and strategic management of content, effort of increasing brand awreness, and building branding. This research resulting in the strategic formulation that is used by Etapasbar based on market segmentation, the attempt of increasing brand awareness is done by using attribute that is shown in the content in Instagram, Etapasbar branding is created and formed by satisfaction of customer and registered merchant at Etapasbar. Keywords: content marketing, corporate branding, erapasbar, social media
Penerapan Teknologi Media Tanam Hidroponik untuk Mewujudkan Wisata Pertanian di Desa Cimekar Slamet Parsono; Ahmad Zakiyuddin; Indri Utami
Jurnal Pengabdian Tri Bhakti Vol. 3 No. 1 (2021): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/tribhakti.v3i1.1681

Abstract

Agricultural-based tourism villages are a great opportunity for rural communities to explore the potential of their area. Through hydroponic plant processors on limited land it provides a special attraction for visitors / tourists. This article reviews how the socialization and outreach activities of hydroponic planting media to residents of RW 28 Cimekar Village, Cileunyi District, Bandung Regency. The goal is to generate a climate for agricultural tourism in Cimekar Village and increase employment and income for the surrounding community. The method used is one of them by directly visiting the community which is concentrated in several places to conduct counseling. Socialization activities are carried out by conducting direct simulations on how hydroponic plant technology is able to develop in limited land. The result is that the community feels how the transfer of technology for this hydroponic growing media can be easily practiced.
Bandung's Superior Branding Strategy for the 213th Anniversary of the City of Bandung on Instagram Puteri Devina Chaerunnisa; Slamet Parsono
Jurnal Ilmiah Komunikasi Makna Vol 12, No 1 (2024): Februari 2024
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i1.36125

Abstract

The Bandung City Public Relations branding strategy is an important reference in disseminating information to make Bandung superior in the 213th Anniversary of the City of Bandung. Instagram has become an effective social media for Bandung City Public Relations in disseminating this information. The purpose of this research is to find out how Bandung's branding strategy excels at the 213th Anniversary of the City of Bandung on Instagram @humas_bandung. Researchers use methods through a qualitative approach by collecting data from interviews, observations and documentation. This research uses branding strategies, namely fact finding, planning, action and communication, and evaluation of activities.  In the search for facts, Public Relations of the City of Bandung analyzed the data and facts of the 213th Anniversary of the City of Bandung and the application of the Bandung Superior tagline In making plans, Public Relations for the City of Bandung describes the data and facts in the agenda setting Bandung City Public Relations produces content and distributes it via Instagram; and Bandung City Public Relations evaluates each content to find out how far the Superior Bandung message has reached the public.
Co-Authors Ahmad Zakiyuddin Dudi Yudhakusuma Falaah Saputra Siregar Farid Soleh Nurdin Fauzan, Salman Al Hadi Purnama Indri Utami Lusy Mukhlisiana Nayla Salsabila Hanidah Pin Arya Pinandita Puteri Devina Chaerunnisa Razie Razak Safa Maura, Latisya Somali, Soni Gunawan Soni Gunawan Somali Yudhakusuma, Dudi