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All Journal International Journal of Applied Sciences in Tourism and Events Valid Jurnal Ilmiah International Journal of Green Tourism Research and Applications Journal of Applied Sciences in Travel and Hospitality International Journal of Glocal Tourism Jurnal Kepariwisataan International Journal of Travel, Hospitality and Events Jurnal Bisnis dan Kewirausahaan International Journal of Green Tourism Research and Applications Journal of Commerce Management and Tourism Studies

I Ketut Astawa

Politeknik Negeri Bali

Author-ID : 2699872

Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

Published : 22 Documents Claim Missing Document

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Articles

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EVALUASI KEPUASAN PELANGGAN DI BELMOND JIMBARAN PURI BALI MELALUI LEADING QUALITY ASSURANCE I Ketut Astawa; Anak Agung Putri Suardani; Istiarto Istiarto
Valid: Jurnal Ilmiah Vol 14 No 2 (2017)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Improving customers’ satisfaction is important in the hospitality industry. On the other hand, quality services encourage customer satisfaction. Therefore, offering product (tangible) and services (intangible) to customers need to be standardized. Belmond Jimbaran Puri Bali committed to excellent service by implementing Leading Quality Assurance (LQA) standard. LQA standard is specializes in providing quality assurance audits, benchmarking analysis and training services to the luxury hospitality industry. This research is aiming to evaluate the implementation of LQA standard to improve the customers’ satisfaction in front office department. Data is analysed by using Context, Input, Process, and Output (CIPP) method and supported by SPSS 17.0 for windows. The finding of implementing LQA standard is in excellent categories. The finding proved that LQA standard is well implemented by Belmond Jimbaran Puri Bali management.

ANALISIS PENGARUH DEBT TO EQUITY RATIO DAN NET PROFIT MARGIN TERHADAP RETURN ON ASSET PADA INDUSTRI MANUFAKTUR DI BURSA EFEK INDONESIA Anak Agung Putri Suardani; I Ketut Astawa
Valid: Jurnal Ilmiah Vol 13 No 2 (2016)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

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The research is aiming to analyse the influence of debt to equity ratio, net profit margin to return on an asset in the manufacturing industry in Indonesia Stock Exchange by using purposive sampling. The result shows that partially debt to equity ratio has positive influence but no significant to return on asset, the net profit margin has a positive influence and significant to return on an asset in the manufacturing industry in Indonesia Stock Exchange. Simultaneously debt to equity ratio, net profit margin influence significantly to return on an asset in the manufacturing industry in Indonesia Stock Exchange

Increasing Room Occupancy and Room Revenue through Price Decision Strategy Ni Putu Evi Yuli Cahyani; I Ketut Astawa; Ni Nyoman Triyuni
International Journal of Glocal Tourism Vol. 1 No. 1 (2020): International Journal of Glocal Tourism - September 2020
Publisher : Catuspata Press

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Purpose: The purpose of this article is to find out the pricing strategy implemented currently and the strategy should be implemented to increase room occupancy and room revenue at 5 star hotel in Kuta tourist area, Bali, Indonesia. Research methods: The data analysis techniques used in this research are quantitative analysis technique, analyzed using path analysis in SPSS Program version 25 and the qualitative descriptive analysis to interpret data information through word based on the result and the real situation. Findings: The pricing strategies implemented currently at the hotel are pricing strategy based on competitor, flexible pricing, and discount pricing. This strategy has a positive effect on room occupancy and room revenue. The flexible pricing is a profitable strategy to increase room occupancy and room revenue of the hotel. Implication: The hotel must pay attention to the prices offered by the competitors, the flexible prices offered by the hotel website, the discount priced offered to the customers and reconsider pricing strategies that have proven ineffective to be implemented in the future.

Strategies to Apply Leadership Styles and Workloads to Hotel Employee’s Morale Ni Luh Putu Sri Ratih Trisna Dewi; I Ketut Astawa; Nyoman Mastiani Nadra
International Journal of Glocal Tourism Vol. 1 No. 1 (2020): International Journal of Glocal Tourism - September 2020
Publisher : Catuspata Press

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Purpose: This research aims to determine the effect of leadership style and workload partially or simultaneously on employee’s morale at 4 star hotel in Kuta tourist area, southern part of Bali, Indonesia. Research methods: The samples used were 34 respondents using proportionate stratified random sampling techniques. The data collection methods are questionnaires that have been tested for validity and reliability in advance and the analysis technique used is the Classic Assumption Test, T test, F test, Multiple Linear Regression Analysis and Coefficient of Determination Analysis. Findings: The leadership style and workload variables have a significant positive partial effect on employee morale and the leadership style and workload variables have a significant positive effect simultaneously on employee morale. Implication: The influence of the leadership style is quite large in increasing hotel employee morale.

Nihi Sumba Resort’s corporate social responsibility as philanthropy activities Ni Putu Virgin Kartika Sari; I Ketut Astawa
International Journal of Green Tourism Research and Applications Vol 2 No 1 (2020): June 2020
Publisher : Politeknik Negeri Bali

Purpose: This research aimed to analyze corporate social responsibility (CSR) conducted by Nihi Sumba Resort in relation to the philanthropy activities run by Sumba Foundation as the NonGovernment Organization pointed by the resort to hold their CSR activities.Research methods: Data analysis was done through descriptivequalitative methods by examining the three clusters of policy, which are International, national and local policy, to elaborate whether the conduction has been following the clusters rule or not.Results and discussion: The results showed that CSR activities run by Nihi Sumba Resort were not only incidentally CSR but a sustainable one, especially in relation to the ecosystem of the island. The driving factors of CSR were as a form of moral obligation, to improve the company image, and to gain profit.Conclusion: The conduction also has been well handled according to the cluster of the policies, with the extra benefit of the ecological impacts of the CSR programs are the minimization of energy consumption generated through the use of vernacular concepts in all existing properties.

Guest satisfaction level towards bartender services at the Melia Bali Hotel’s Tapas Bar G. Wahyu Putra Perdana; Ida Ayu Elistyawati; I Made Darma Oka; I Ketut Astawa; Gede Ginaya
International Journal of Green Tourism Research and Applications Vol 3 No 1 (2021): June 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v3i1.2394

The purpose of this study was to determine the level of guest satisfaction with bartender services and efforts made by bartenders to increase guest satisfaction at the Melia Bali Hotel’s Tapas Bar. Data was obtained by distributing questionnaires that have been tested for validity and reliability, with a total sample of 60 respondents. Then, the data is processed with service quality techniques and important performance analysis presented with Cartesian diagram. The result showed that guest satisfaction with bartender services the Melia Bali Hotel’s Tapas Bar as a whole has shown good service as indicated by the gap of service quality scores. The result of the important performance analysis show more positive service quality gap scores than negative service quality scores.

Commission of online travel agent to increase room occupancy at The-Ritz-Carlton, Bali Made Ayu Krismasari; I Ketut Astawa; Ni Nyoman Triyuni
International Journal of Green Tourism Research and Applications Vol 2 No 2 (2020): December 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v2i2.1991

Purpose: This study focuses on analyzing the commission given to online travel agent to the room occupancy at The Ritz-Carlton, Bali. The purpose of this study are to analyze the contribution of the commission of online travel agent to the room occupancy and find out which OTA that contributed the most to the room occupancy at The Ritz-Carlton, Bali. Research methods: The methods of data collection applied for this research are observation, interview, documentation, and literature study. The data analysis techniques used are quantitative analysis techniques analyzed using SPSS Program to find out the influence of the commission given to OTA and qualitative descriptive analysis to interpret data information through words. Results and discussions: The results showed that the commission for OTA contributed to the room occupancy and there was a positive and significant influence partially by giving commission to Agoda.com with Sig. value 0.029, Booking.com with Sig. value 0.020, CTRIP with Sig. value 0.018, and Expedia with Sig. value 0.014 to the room occupancy at The Ritz-Carlton, Bali. Besides, simultaneously by giving commission to Agoda.com, Booking.com, CTRIP, and Expedia positively and significantly influences the room occupancy with Sig. value 0.00. Those OTA give contribution about 56.6 percent toward the room occupancy at The Ritz-Carlton, Bali. The OTA that contributed the most in affecting the room occupancy is Expedia with the smallest significant value at 0.014. Expedia's room production directly contributes greatly to increasing room occupancy at The Ritz-Carlton, Bali because the percentage of commission fees to Expedia is effective as a motivation to provide high room production and also consistently increases every year. Implications: The suggestion given to management is the commission to each OTA needs to be evaluated more to maximize room occupancy as not to burden the hotel expenses.

MICE MARKETING MIX ON PRIME PLAZA HOTEL SANUR I Wayan Agus Pradnya Setiawan; I Ketut Astawa; I Gusti Made Wendri; Made Ruki
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 4 (2018): December 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.916 KB)

Customer satisfaction is the comparison between performances expected by the customer compared to actual performance in the field. When the actual performance is higher than the customer expectations then the customer feel satisfied and vice versa. In the case of service companies, customer satisfaction is one of the important factors in creating a good business climate. In this case, the researcher would like to research the marketing mix done at Prime Plaza Hotel Sanur to see how the performance comparison and the importance of marketing mix elements at Prime Plaza Hotel Sanur will be calculated using Importance Performance Analysis (IPA) method. From 16 indicators, on average everything has met the expectations of customers.

IMPLEMENTATION OF MARKETING STRATEGY IN INCREASING CHINA MARKET TO STAY AT GRAND INNA KUTA THROUGH AFTERNOON TEA SALES Putu Elita Rembulan; I Ketut Astawa; I Ketut Budarma
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 1 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

This study discusses the strengths and weaknesses of the strategic marketing mix owned by the Grand Inna Kuta hotel. The data collection technique used was purposive sampling. Data collection was carried out by observation, interview, documentation study, and distributing questionnaires with a total number of respondents as many as 14 respondents consisting of relevant departments of the Sales and Marketing Department and the Food & Beverage Department. The analysis technique used in this study is the SWOT analysis technique (Strength, Weakness, Opportunity, Threat). In the results of the study there were 9 internal indicators that became strengths, and 7 internal indicators that became weaknesses. Then, there are 3 external indicators that become opportunities, and 3 external indicators that pose a threat. In the SWOT matrix analysis technique, there are 2 strategies for maximizing strength and opportunity, namely providing attractive prices and adding new menu variants, 3 strategies to maximize strength to minimize obstacles that consist of replacing furniture with new ones, adding music to restaurants, and presenting products creatively, 2 strategies to maximize opportunities by minimizing weaknesses are by paying attention to where the products are presented and adding special items, and 2 strategies to minimize threats and weaknesses such as giving special prices for booking groups and redesigning layouts rather than restaurants.

PUBLIC RELATIONS STRATEGY IN BUILDING BRAND IMAGE AT MOVENPICK RESORT Rika Pratiwi; Ni Nyoman Sri Astuti; I Ketut Astawa
Journal of Applied Sciences in Travel and Hospitality Vol 2 No 1 (2019): March 2019
Publisher : Politeknik Negeri Bali

This research aims to formulate public relations strategy in brand building the most appropriate image applied by the hotel Movenpick Resort & Spa Jimbaran in order to take advantage opportunities and anticipate existing threats by utilizing power and anticipate shortcomings. This data retrieval technique uses interviews to the Public Relation. Respondents in this study consists of 7 people, each from the public relations division, sales, human resources, DOS, front office and 2 visitors. Data analysis by using SWOT, IFAS and EFAS matrix. The results of data processing on SWOT matrix resulted in values of 2.90 and 2.95 which lie in column V of defense strategy. The next step is to carry out the steps implemented from the public structure relation in building brand image that is increase intensity and the quality of advertising promotion on online media, educate the market to find new customers with the help of media through magazines, newspapers and radio.

Co-Authors A. Agung Putu Swabawa Adinda Oktaviani Bendesa Anak Agung Putri Suardani Bibit Bintang Bithara Budi Susanto Cokorda Istri Sri Widhari G. Wahyu Putra Perdana Gede Ginaya I Gede Mudana I Gusti Made Wendri I Ketut Alit Widiana I Ketut Budarma I Ketut Suarja I Made Bram Sarjana I Made Budiasa I Made Darma Oka I Putu Bayu Andreawan I Putu Budiarta I Wayan Agus Pradnya Setiawan Ida Ayu Elistyawati Indah Utami Chaerunnisah Istiarto Istiarto Made Ayu Krismasari Made Ruki Made Suardani Made Sudiarta Ni Kadek Helen Kusuma Dewi Ni Kadek Putri Wulandari Ni Ketut Bagiastuti Ni Luh Eka Armoni Ni Luh Putu Sri Ratih Trisna Dewi Ni Made Diantari Ni Made Mahayuni Ni Nyoman Sri Astuti Ni Nyoman Triyuni Ni Putu Evi Yuli Cahyani Ni Putu Virgin Kartika Sari Nida Ulhasanah Dwi Sulistyaningrum Nyoman Mastiani Nadra Nyoman Rajin Aryana Putu Elita Rembulan Rika Pratiwi

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