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All Journal Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Jurnal Perpustakaan Pertanian JAM : Jurnal Aplikasi Manajemen JUPITER IQRA': Jurnal Perpustakaan dan Informasi JURNAL IQRAÂ´ AL-ISHLAH: Jurnal Pendidikan Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Resona : Jurnal Ilmiah Pengabdian Masyarakat Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah Nazhruna: Jurnal Pendidikan Islam Journal of Education Technology Pustabiblia: Journal of Library and Information Science JURIKOM (Jurnal Riset Komputer) Journal on Education Nusantara Journal of Information and Library Studies (N-JILS) Jurnal Profetik VISI PUSTAKA: Buletin Jaringan Informasi Antar Perpustakaan Jurnal Pustaka Ilmiah Jurnal Inovasi Ekonomi Enrichment : Journal of Management Science Midwifery Community Development Journal: Jurnal Pengabdian Masyarakat Edunesia : jurnal Ilmiah Pendidikan Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Jurnal Scientia LEGAL BRIEF Unilib: Jurnal Perpustakaan Tik Ilmeu : Jurnal Ilmu Perpustakaan dan Informasi Komitmen : Jurnal Ilmiah Manajemen Daluang: Journal of Library and Information Science JPUA: Jurnal Perpustakaan Universitas Airlangga: Media Informasi dan Komunikasi Kepustakawanan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Science and Society (IJSOC) Media Pustakawan Journal of Innovation Research and Knowledge Libraria: Ilmu Perpustakaan dan Informasi Pustakaloka: Jurnal Kajian Informasi dan Perpustakaan INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Al-Ma'arif: Ilmu Perpustakaan dan Informasi Islam Jurnal Pendidikan Islam Pustabiblia: Journal of Library and Information Science

Endang Fatmawati

Faculty Of Economics And Business, Universitas Diponegoro, Semarang, Indonesia

Author-ID : 2702064

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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DUKUNGAN PERPUSTAKAAN DALAM IMPLEMENTASI “KAMPUS MERDEKA DAN MERDEKA BELAJAR” Endang Fatmawati
Jurnal Pustaka Ilmiah Vol 6, No 2 (2020): Jurnal Pustaka Ilmiah
Publisher : Central Library of Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jpi.v6i2.46682

This article aims to describe library support in the implementation of the independent campus (Kampus Merdeka) and free learning (Merdeka Belajar) policy. The connection with the independent campus program is that libraries are a crucial component in the campus academic atmosphere. Moreover, the orientation is for graduates to be compatible, more adaptive, more responsive, and more contextual. Higher education libraries, through their librarians, can contribute to the successful implementation of the independent and independent learning campus program. The process can be achieved by moving campus entities including libraries by reducing risks and trying to seize better opportunities. Freedom to teach for lecturers and freedom to learn for students is a must.

Optimizing purchasing decisions through marketing strategies: Case studies in housing property Abimanyu Tuwuh Sembhodo; Adya Hermawati; Abd Karman; Jana Siti Nor Khasanah; Endang Fatmawati
Jurnal Inovasi Ekonomi Vol. 7 No. 01 (2022): April
Publisher : Center for Economics, Business and Entrepreneurship Development Faculty of Economics and Business, Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jiko.v7i01.21071

This study aims to investigate the influence of digital marketing on purchasing decisions. The research sample in this study is prospective buyers of Griya Citra Perdana Malang Housing. In answering the aim of this study, we used 40 respondents and constructed a simple model based on path analysis. The model built shows that personal selling has no significant effect on purchasing decisions; digital marketing significantly affects purchasing decisions; service quality has a significant impact on purchasing decisions. Furthermore, the simultaneous test shows that the three independent variables significantly influence purchasing decisions.

Social Media And Msme Product Promotion In Digital Days: What Experts Say Syam'un Syam'un; Bachtiar Sembiring; B.M.A.S. Anaconda Bangkara; Endang Fatmawati; Antoni Antoni
Enrichment : Journal of Management Vol. 12 No. 2 (2022): Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Being via online entertainment means to make companions, yet business exercises, for example, private company advancements (SMEs), are likewise effortlessly found via virtual social networking. To explain reality and suppositions above, we have visited a few distributions as logical proof from specialists, particularly in online entertainment and business advertising, which we then concentrated on cautiously to find a straightforward solution. The review interaction includes a data coding framework and data evaluation and a conclusion after completing inside and out translations to find solutions.. This study uses data that we found electronically in many books, scientific articles, and websites discussing social issues and small business products' marketing. So based on the study and discussion, we can say that social media and MSMEs are two things that cannot be separated because of the existence of social media that can transform products, especially in marketing because, in the digital era, all rely on electronics, especially in social media applications

KOMPETENSI LITERASI INFORMASI PUSTAKAWAN DI ERA INFODEMIK Endang Fatmawati
Nusantara Journal of Information and Library Studies (N-JILS) Vol 3, No 2 (2020): Desember 2020
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Nusantara

The purpose of writing is to bring up creative librarian ideas and provide problem-solving strategies related to the circulation of hoax in the infodemic era. The discussion uses the literature review method related to infodemics, information literacy competencies, and librarian strategies in the social media era. High rapid social media and internet access users are not accompanied by literacy competencies. One of the efforts to build a knowledge ecosystem is through increasing information literacy competencies. In the context of libraries, social media influences the relationships and social interactions carried out by librarians. The wave of information that is not necessarily accurate is increasingly being spread through social media. Library information sources can be disseminated through social media applications with various platforms. His practice in the library is building scientific communication, knowledge management, promotion, marketing, and publication. Due to the rapid dissemination of information, librarians are expected to have the sensitivity and expertise in packaging information, disseminating it through social media, cleverly sorting and choosing, and wisely using it. The problem-solving strategy that exists in the era of social media for librarians to be able to surf the internet is healthy information literacy competence.Keyword: information literacy, librarian competence, hoax, infodemic, social mediaABSTRAKTujuan penulisan untuk memunculkan gagasan kreatif pustakawan dan memberikan strategi pemecahan masalah terkait dengan beredarnya informasi hoaks di era infodemik. Metode kajian menggunakan metode kajian pustaka terkait dengan infodemik dalam era media sosial, kompetensi literasi informasi, serta strategi pustakawan di era media sosial. Tingginya akses internet dan pesatnya pengguna aktif media sosial tidak dibarengi dengan kompetensi literasi. Padahal salah satu upaya membangun ekosistem pengetahuan adalah melalui peningkatan kompetensi literasi informasi. Dalam konteks perpustakaan, media sosial berpengaruh pada relasi dan cara berinteraksi sosial yang dilakukan oleh pustakawan. Gelombang informasi yang belum tentu akurat semakin terasa masif penyebarannya melalui media sosial. Sumber informasi perpustakaan dapat didesiminasikan melalui aplikasi media sosial dengan berbagai platform. Praktiknya di perpustakaan adalah membangun komunikasi ilmiah, pengelolaan pengetahuan, promosi, pemasaran, serta publikasi. Oleh karena penyebaran informasi demikian pesat, maka pustakawan diharapkan memiliki kepekaan dan kepiawaian dalam mengemas informasi, menyebarkan melalui media sosial, cerdas memilah dan memilih, maupun bijak dalam menggunakannya. Strategi pemecahan masalah yang ada di era media sosial bagi pustakawan agar dapat berinternet sehat adalah memiliki kompetensi literasi informasi.

Purchasing decision optimization strategy by service quality innovation through purchase intention Abimanyu Tuwuh Sembhodo; Adya Hermawati; Endang Fatmawati; I Wayan Ruspendi Junaedi
Jurnal Inovasi Ekonomi Vol. 7 No. 01 (2022): April
Publisher : Center for Economics, Business and Entrepreneurship Development Faculty of Economics and Business, Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jiko.v7i01.19975

This study aims to understand the behavior of housing buyers. The data collected in this study use a survey method, using the purposive sampling technique to generate 40 respondents. Structural equation modeling (SEM) showed that service quality innovation did not improve purchasing decisions but purchasing intention mediating service innovation and purchasing decision.

An Application of Multimodal Text-Based Literacy Activities in Enhancing Early Children’s Literacy Endang Fatmawati; Nanda Saputra; Magdalena Ngongo; Ridwin Purba; Herman Herman
Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini Vol 6, No 5 (2022)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/obsesi.v6i5.2782

Salah satu program pengembangan yang sangat penting dalam pendidikan anak usia dini adalah pengembangan bahasa. Tujuan dari penelitian ini adalah untuk mengembangkan kegiatan literasi denngan menggunakan Kegiatan Literasi Berbasis Teks Multimodal untuk anak usia dini di salah satu sekolah TK di Pematangsiantar. Metode deskriptif kualitatif diterapkan dalam penelitian ini. Sumber data penelitian ini adalah anak usia dini sebanyak 26 siswa. Observasi, wawancara, dan dokumentasi digunakan untuk memperoleh data. Triangulasi teknik dan triangulasi sumber digunakan dalam analisis data. Proses interpretasi data yang terkumpul menggunakan analisis deskriptif kualitatif. Penelitian ini mengalami peningkatan kenyamanan lingkungan belajar peserta didik dengan persentase peningkatan rata-rata sebesar 15,8% sehingga kegiatan literasi berbasis multimodal ini layak untuk dikembangkan dan dilaksanakan pada anak usia dini. Para peneliti juga menyarankan agar pihak sekolah memahami pentingnya membangun lingkungan literasi yang baik di dalam kelas dalam mendukung penerapan literasi berbasis multimodal untuk perkembangan kemampuan literasi anak

Library Experiential Marketing Strategy as a Means of Increasing Library Satisfaction in the Use of E-Resources During the Covid-19 Pandemic Endang Fatmawati
International Journal of Science and Society Vol 3 No 4 (2021): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

This study aims to analyze the effects of library experiential marketing strategies on user satisfaction levels during the Covid-19 pandemic, using a quantitative approach. Data were collected through observation, questionnaires, and reviews of related literature. Based on the results obtained, experiential marketing is a suitable marketing concept for libraries. This strategy is bound to aid libraries in providing pleasant and unforgettable services. The priority of experiential marketing strategy during the Covid-19 pandemic is to observe the responses of users by testing the variables of sense, feel, think, act, and relate/linkage. These five independent variables have a positive and significant effect on user satisfaction, indicating the potential for libraries to improve user experience by connecting through real-life users. In conclusion, experiential marketing strategies can provide positive experiences for users and, consequently, improve the interest in optimizing the use of electronic information resources, even during the Covid-19 pandemic.

Transitivity Analysis on Sri Mulyani’s Speech at Singapore Summit: A Systemic Functional Linguistics Perspective Nanda Saputra; Endang Fatmawati; Magdalena Ngongo; Herman Herman; Nguyen Van Thao
Humanus: Jurnal Ilmiah Ilmu-ilmu Humaniora Vol 21, No 2 (2022)
Publisher : Pusat Kajian Humaniora FBS Universitas Negeri Padang

This research discusses transitivity process in the speech of Sri Mulyani. This research aims to classify the type of transitivity process. This research employed systemic functional linguistics theory of Halliday, particularly transitivity system as a tool of analysis, more specific this research analyzed process of transitivity. The data collected from Sri Mulyani’ speech at Singapore Summit. The researchers used qualitative research design to answer the research question and chose content analysis because the result of the data analyzed is in descriptive phenomenon such as word, clause and utterance. The researchers used documentation as the research instrument. The researchers collected the data that is posted on September, 14th 2014. The findings of this research showed that material process was 44,29%, mental process was 24,29%, relational process was 25%, verbal process was 2,14%. behavioural process was 2,86% and existential process was 1,42%, so dominant process used on the speech was material process, the material process found 62 times with percentage 44,29 %. This research concluded that Sri Mulyani tended to use material process, in contrast with existential process which only have 1,42% as the lowest process in the speech. It showed that Sri Mulyani prefers to show the action and told what will they do for the next time.

PERSONAL SELLING AND DIGITAL MARKETING AS CRUCIAL FACTORS IN MAXIMIZING CUSTOMER SATISFACTION THROUGH PERCEIVED VALUE IN THE USAGE OF M-BANKING APPLICATION Abimanyu Tuwuh Sembhodo; Adya Hermawati; Endang Fatmawati; I Wayan Ruspendi Junaedi; Shujahat Ali
Jurnal Aplikasi Manajemen Vol 20, No 4 (2022)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.04.05

The use of mobile banking applications supports the level of customer satisfaction of BPR Lembah Artha. The growth in the use of mobile banking shows customer satisfaction and the success of digital marketing. The research aims to find out that the relationship between personal selling and digital marketing can increase perceived value, personal selling relationships, digital marketing, and the perceived value of users of mbanking applications users. Perceived value can mediate personal selling on customer satisfaction, and perceived value can mediate digital marketing on satisfied customers. The quantitative approach is used as a research approach. Data were collected by questionnaire. The data collected were analyzed to determine the effect between variables, and the analysis technique was Partial Least Square (PLS). The research was conducted at BPR Lembah Artha. The research subjects are BPR Lembah Artha customers who use the Mobile Banking application. The object of research is a review of the effect of personal selling and digital marketing on customer satisfaction by mediating value perceptions. The sampling technique is purposive sampling. The results show that personal selling and digital marketing affect perceived value; personal selling, digital marketing, and perceived value affect satisfaction. Perceived value can mediate the effect of personal selling on customer satisfaction/users of the m-banking application. Perceived value can mediate the effect of digital marketing on customer satisfaction/users of the m-banking application. Better personal selling and digital marketing can improve customer perceptions of value. Good value perception is indicated by customer satisfaction and supports personal selling.

What are the Experts Saying About Business Marketing Communication Applications in the Digital Age? B.M.A.S. Anaconda Bangkara; Rainier Hendrik Sitaniapessy; Irma Rachmawati Maruf; Endang Fatmawati; Yuli Purbaningsih
Enrichment : Journal of Management Vol. 12 No. 4 (2022): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

This study aims to understand what experts say in business marketing communication applications in the era. The search for data has been successful; we have provided technical assistance on several data that we believe are relevant to the problem, namely the marketing communication application business. We examine the data under a phenomenological approach to gain understanding from several existing data so that the data is valid in answering the problem. Based on the study and discussion, it is explained that several applications can be used in marketing business products in this era of digital applications. In essence, the application is a very communicative marketing model that connects business people with customers online. It is hoped that these findings will be helpful in the development of further studies in both academic and industrial contexts.

Co-Authors Abdul Wahab Syakhrani Abimanyu Tuwuh Sembhodo Abimanyu Tuwuh Sembhodo Abimanyu Tuwuh Sembhodo Adi Mursalin Adya Hermawati Agnes Gau Densia Bulu Agus Riyanto Amri Amri Andi Asy'hary J. Arsyad Ani Heryani Ani Nuraini Antoni Antoni Antono Damayanto Arif Bintoro Johan Arwin Tannuary Arwin Tannuary B.M.A.S. Anaconda Bangkara Bachtiar Sembiring Budi Sulistiyo Nugroho Budi Sulistiyo Nugroho Budi Sulistiyo Nugroho Cece Suryana Chia Han Tsai Citra Arta, Deddy Novie Dhian Agustin Widyaningrum Dimas Sasongko Elvira M. Usulu Emy Yunita Rahma Pratiwi Ermaini Ermaini Faisal Kemal Fakhry Amin Febritesna Nuraini Fitrani Amin Geofakta Razali Gogor Christmass Setyawan Guntur Arie Wibowo Hanifa Aisha Herman Herman Herman Herman Herman Herman Herman Herman Herman Herman Herman Sjahruddin Herman Sjahruddin Herni Widiyah Nasrul I Nyoman Tri Sutaguna I Wayan Ruspendi Junaedi Ika Suhartanti Darmo Irwan Fathurrochman Jana Siti Nor Khasanah Jasmaniah Jasmaniah Jihan Jihan Jihan Jihan Joko Ariawan Joko Sabtohadi Kholis Ernawati Lilik Sulistyo Lindawati Kartika Luluk Firdausiyah M Tirtana Siregar, M Tirtana M. Ramli M. Syukri Azwar Lubis Magdalena Ngongo Marjan Miharja Marto Silalahi Maruf, Irma Rachmawati Mas’ud Muhammadiyah Mawardi Mawardi Misna Wulandari Muas Muchtar Muh. Safar Muhammad Alda Wijayanto Muhammad Hermansyah Mutia Pamikatsih Najihatul Faridy Nanda Saputra Nanda Saputra Nawassyarif Nazaruddin Malik Nguyen Van Thao Nuraisyah Nuraisyah P Purwanto Petrus Jacob Pattiasina R Tri Priyono Budi Santoso Rahma Dini Warastuti Rahmat, Stephanus Turibius Rainier Hendrik Sitaniapessy Ratih Kusumastuti Ratih Rosita Revi Sesario Ridwin Purba Ridwin Purba Ridwin Purba Rohanna Sinambela Rona Romadhianti Rosmaniar Sembiring Rusiadi, Rusiadi Ryan Aldiansyah Akbar Samuel Mamonto Sardjana Orba Manullang Sasabone, Carolina Shinta Grace Adinda Sirait Shujahat Ali Sitti Nur Alam Slamet Riyadi Sudirman Sudirman Sutarno . Syahril Hasan Syam'un Syam'un Syamsu Rijal Syamsuddin Syamsuddin Syamsul Bahri Sylvia Fettry Tamaulina Br Sembiring Teguh Setiawan Wibowo Teguh Setiawan Wibowo Tekat Sukomardojo Ti Aisyah Totok Hendarto Tukiyo Tukiyo Ulfa Maulani Uli Wildan Nuryanto Widodo Ismanto Winanjar Rahayu Wirawan, Vani Wisman Wisman Yanti Mulia Roza Yoesoep Edhie Rachmad Yuli Purbaningsih Yulian Arpianto Yusniati N. Sabata Zaenal Aripin Zulvia Trinova Abd. Karman

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