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All Journal JDM (Jurnal Dinamika Manajemen) Fokus Bisnis Jurnal SOLMA Jurnal SITECH : Sistem Informasi dan Teknologi Jurnal Pengabdian Al-Ikhlas Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Media Ekonomi Jurnal Manajemen dan Pemasaran Jasa
Gilang Puspita Rini
Universitas Muria Kudus, Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Public Health Social Sciences Other

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Customer Centric in Hospitality Industry: A Systematic Literature Review and Future Research Direction Rini, Gilang Puspita; Ferdinand, Augusty Tae
JDM (Jurnal Dinamika Manajemen) Vol 12, No 1 (2021): March 2021 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i1.27661

Abstract

The purpose of this research is to review the literature published from 2010 to 2020 regarding customer-centric strategy in the context of the hospitality industry.  This is a literature review research with the Publish or Perish software used to obtain initial data from a total of 235 articles published from 2010-2020 according to the Scopus database. The articles were further analyzed according to the criteria, with only 87 articles. The results showed that a customer-centric strategy is a company strategy that pays attention to consumer wants and needs. The customer-centric approach is similar to the outside-in approach because they pay attention to customers and adjust their complaints to company policies and strategies. This research provides benefits for future studies on customer-centric strategy in the hospitality industry that uses big data analytics to create value for customers. Furthermore, it provides an overview of customer-centric strategy trends in terms of understanding, theoretical perspective, and setting needed for future studies.
Customer Centric in Hospitality Industry: a Systematic Literature Review and Future Research Direction Rini, Gilang Puspita; Ferdinand, Augusty Tae
JDM (Jurnal Dinamika Manajemen) Vol 12, No 1 (2021): March 2021 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i1.27661

Abstract

The purpose of this research is to review the literature published from 2010 to 2020 regarding customer-centric strategy in the context of the hospitality industry.  The customer-centric paradigm focuses on creating value for its customers, so it becomes interesting to study in the context of hospitality. This is a literature review research with the Publish or Perish software used to obtain initial data from a total of 235 articles published from 2010-2020 according to the Scopus database. The articles were further analyzed according to the criteria, with only 87 articles. The results showed that a customer-centric strategy is a company strategy that pays attention to consumer wants and needs. The customer-centric approach is similar to the outside-in approach because they pay attention to customers and adjust their complaints to company policies and strategies. This research provides benefits for future studies on customer-centric strategy in the hospitality industry that uses big data analytics to create value for customers. Furthermore, it provides an overview of customer-centric strategy trends in terms of understanding, theoretical perspective, and setting needed for future studies.
Studi Mengenai Brand Awareness Online Marketplace Gilang Puspita Rini; Etni Marliana
Fokus Bisnis : Media Pengkajian Manajemen dan Akuntansi Vol 19 No 2 (2020): Fokus Bisnis
Publisher : P4M STIE Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokusbisnis.v19i2.419

Abstract

Online media is growing rapidly in Indonesia, including in the field of trade. Internet users in Indonesia are increasing from year to year. Information flow, especially through online media, can come from advertisements and word of mouth. Companies that sell in the online market must be able to make their products have brand awareness so that it will influence the purchasing decision process. One study of brand awareness states that one of them is influenced by the effectiveness of advertising and word of mouth. The results of previous studies indicate inconsistencies of research results related to variables that affect brand awareness. This study aims to examine the differences in the results of previous studies that give different results among studies regarding the factors that influence brand awareness. The sample used in this study is internet users in Indonesia who have already made purchase transactions in the online marketplace. After processing data with SPSS, the results are obtained that the effectiveness of advertisements and word of mouth affects brand awareness.
PROGRAM PENDAMPINGAN PENINGKATAN LITERASI LEMBAGA KEUANGAN SYARIAH PADA MASYARAKAT DESA HONGGOSOCO Faridhatun Faidah; Gilang Puspita Rini; Etni Marliana
Al-Khidmat Vol 3, No 2 (2020): Jurnal Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Pusat Pengabdian kepada Masyarakat LP2M UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jak.v3i2.9115

Abstract

                                                                         AbstrakIndustri keuangan saat ini berinovasi dengan cepat, berbagai layanan yang diberikan oleh lembaga keuangan memiliki kelebihan dan kekurangan yang terkadang belum dipahami oleh masyarakat. Saat ini lembaga keuangan selain menyediakan lembaga keuangan konvensional juga menyediakan lembaga keuangan syariah. Perbedaan dari kedua lembaga keuangan tersebut terletak pada pengelolaan yang berbasis syariah dan konvensional. Salah satu lembaga keuangan syariah yang sedang berkembang pesat adalah perbankan syariah. Pemahaman masyarakat mengenai berbagai akad dalam perbankan syariah perlu diperjelas dengan memberikan contoh yang mudah dipahami bagi masyarakat, baik dari lapisan masyarakat atas atau bahkan menengah kebawah. Tujuan dari pengabdian ini adalah untuk memberikan literasi keuangan kepada masyarakat di Desa Honggosoco terhadap produk perbankan syariah yang tersedia di berbagai bank syariah di Indonesia. Setelah melakukan pengabdian ini diharapkan masyarakat Desa Honggosoco dapat lebih memahami berbagai akad dan layanan perbankan syariah.  Abstract The financial industry is currently innovating rapidly, various services provided by financial institutions have advantages and disadvantages that are sometimes not understood by the public. At present financial institutions in addition to providing conventional financial institutions also provide Islamic financial institutions. The difference between the two financial institutions lies in sharia-based and conventional management. One sharia financial institution that is growing rapidly is Islamic banking. Public understanding of various contracts in Islamic banking needs to be clarified by providing examples that are easily understood by the public, both from the upper middle class or even lower. The purpose of this dedication is to provide financial literacy to the people of Honggosoco Village for Islamic banking products available in various Islamic banks in Indonesia. After doing this service, it is hoped that the people of Honggosoco Village will be able to better understand various Islamic banking agreements and services.  
PEMBERDAYAAN KELOMPOK PENGRAJIN REMITAN MELALUI PENGEMBANGAN PEWARNA RAMAH ANAK jayanti putri purwaningrum; Imaniar Purbasari; Gilang Puspita Rini
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol 5 No 2 (2021): Juni 2021
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.382 KB) | DOI: 10.32832/abdidos.v5i2.880

Abstract

Kabupaten Jepara adalah salah satu daerah penghasil gerabah. Salah satu jenis gerabah yang dihasilkan adalah remitan yang diproduksi di Desa Mayong Lor, Kecamatan Mayong. Remitan adalah mainan anak-anak tradisional yang berupa miniatur alat dapur seperti wajan, cobek, muntu, tungku, dan lain-lain. Namun demikian, masalah yang dialami pengrajin adalah mereka belum bisa mengembangkan produk remitan dengan pewarna yang aman bagi anak. Hal ini tidak sejalan dengan kegunaan remitan sebagai mainan tradisional yang sejatinya sering dimainkan oleh anak-anak. Solusi yang ditawarkan adalah dengan mengadakan pemberdayaan kepada pengrajin remitan melalui pelatihan membuat remitan dengan menggunakan pewarna yang ramah anak. Metode pelaksanaan kegiatan adalah dengan cara sosialisasi dan praktek produksi remitan dengan menggunakan pewarna yang ramah anak. Hasil yang telah dicapai dalam program ini adalah seluruh mitra yang mengikuti kegiatan pelatihan dapat memiliki pengetahuan dan kompetensi membuat produk remitan dengan teknik pewarna yang ramah anak. S
Training to Increase Green Entrepreneur Spirit in High School Students Etni Marliana; Gilang Puspita Rini; Faridhatun Faidah
Jurnal SOLMA Vol. 10 No. 1 (2021)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v10i1.5348

Abstract

Background: Green entrepreneur dibutuhkan untuk menjawab tantangan bisnis yang baru di abad 21. Adanya konsep green economy menuntut adanya lebih banyak wirausahawan yang membangun bisnis secara lebih berwawasan lingkungan. Metode: Pengabdian dilakukan dengan cara penyuluhan serta simulasi. Hasil: Hasil dari pengabdian ini adalah siswa dapat mempelajari karakteristik dari green entrepreneur, meningkatkan kreativitas dengan cara memproduksi barang menggunakan barang bekas, serta mempraktekkan menghitung biaya produksi dan harga pokok. Kesimpulan: sikap kreatif siswa terasah melalui simulasi pengolahan bahan bekas menjadi sesuatu yang bernilai ekonomis. Melalui simulasi tersebut siswa juga belajar cara menghitung biaya produksi dan harga pokok penjualan.
PEMBERDAYAAN PENGRAJIN MELALUI INOVASI PRODUK “REMITAN” RAMAH ANAK BERDAYA SAING GLOBAL DI KAMPOENG REMITAN DESA MAYONG LOR, KABUPATEN JEPARA, JAWA TENGAH Jayanti Putri Purwaningrum; Imaniar Purbasari Purbasari; Gilang Puspita Rini
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 6, No 2 (2020): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.193 KB) | DOI: 10.31602/jpaiuniska.v6i2.3889

Abstract

Desa Mayong Lor Kecamatan Mayong Kabupaten Jepara merupakan desa sentra kerajinan tanah liat “Remitan”. Remitan merupakan mainan anak tradisional dari tanah liat berupa miniatur alat dapur seperti wajan, cobek, muntu, tungku, gentong, piring, dan lain-lain. Saat ini, pengembangan remitan sebagai produk unggulan daerah belum berkembang secara optimal oleh Dinas Perindustrian dan Perdagangan serta UMKM di Jepara. Permasalahan yang dialami mitra saat ini adalah tidak adanya ragam produk“remitan” yang ramah anak. Metode yang digunakan dalam pengabdian kepada masyarakat pada UKM Kampoeng Remitan yakni melalui sosialisasi, forum group discussion (FGD) dan workshop. Hasil dari kegiatan ini adalah adalah 1) pengetahuan pengrajin remitan tentang produk ramah anak meningkat dan 2) mitra memiliki pengetahuan dan keterampilan dalam membuat inovasi produk “remitan” berbasis ramah anak.
TRAINING ON MARKETING MANAGEMENT AND DIGITAL-BASED PRODUCT PROMOTION FOR MSMES IN KAMPOENG REMITAN, MAYONG LOR VILLAGE, JEPARA REGENCY Jayanti Putri Purwaningrum; Imaniar Purbasari; Gilang Puspita Rini
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol 6 No 3 (2022): September 2022
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1249.823 KB) | DOI: 10.32832/abdidos.v6i3.1350

Abstract

Kampoeng Remitan is an MSME in Mayong Lor Village, Jepara Regency which is engaged in pottery such as piggy banks, jugs, remittance children's toys, roof tiles, and others. The business that has been carried out by craftsmen in MSMEs has not been known for generations. Whereas the resulting product is one of the superior products of the local area. Lack of management in the field of marketing and promotion is one part of the cause. Whereas in the current era, digital-based marketing management and product promotion are very popular with many traders. Many MSME actors use the internet through social media or websites as a business field with good turnover prospects. Thus, the purpose of this training activity is the need for MSMEs in Kampoeng Remitan, Mayong Lor Village, and Jepara Regency to adapt to technological developments in terms of online or digital-based marketing and promotion. The existence of this activity is useful as an increase in the knowledge capacity, ability, and competence of craftsmen in terms of using the internet as a digital marketing, promotion, and sales medium.
PENINGKATAN TOP OF MIND MELALUI FREKUENSI PENAYANGAN, DAYA TARIK PESAN DAN WAKTU PENAYANGAN IKLAN Gilang Puspita Rini
Media Ekonomi Media Ekonomi : Vol 18 No 2 Juli 2018
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/medek.v18i2.3054

Abstract

Promosi dapat dilakukan dengan berbagai cara, diantaranya yaitu melalui periklanan. Perusahaan harus benar- benar dapat mengalokasikan anggaran promosi dan membaginya dengan tepat untuk berbagai alat promosi. Salah satunya adalah mengalokasikan anggaran untuk periklanan. Terdapat beberapa pilihan media yang dapat digunakan untuk beriklan, salah satunya adalah media televisi. Salah satu tujuan perusahaan melakukan kegiatan periklanan adalah untuk meningkatkan top of mind merek produknya. Dalam penelitian ini dibahas beberapa faktor yang dapat mempengaruhi top of mind merek shampo Pantene, yaitu frekuensi penayangan iklan, daya tarik pesan iklan dan waktu penayangan iklan. Tujuan dari penelitian ini adalah untuk menganalisis faktor-faktor yang mempengaruhi top of mind merek shampo Pantene melalui media televisi oleh PT Unilever Tbk. Setelah dilakukan telaah pustaka, penyusunan hipotesis, pengumpulan data melalui penyebaran terhadap 77 (tujuh puluh tujuh) orang responden dengan teknik random sampling, kemudian dilakukan analisis terhadap data yang diperoleh dengan menggunakan regresi linier berganda, maka hasil penelitiannya adalah ketiga variabel yang diujikan, yaitu frekuensi penayangan iklan, daya tarik pesan, dan waktu penayangan iklan berpengaruh positif terhadap variabel dependennya yaitu top of mind merek shampo sunsilk.Kata Kunci: top of mind, brand awareness, pesan iklan, frekuensi iklan, media televisi
Intention to use online meeting applications during Covid-19 pandemic: A Technology Acceptance Model perspective Gilang Puspita Rini; Imroatul Khasanah
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 1 (2021): MARET
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.201 KB) | DOI: 10.25105/jmpj.v14i1.8575

Abstract

This research aims to add to the repertoire on the knowledge of perceived risk effect on the intention to use online meeting applications during the COVID-19 pandemic. Data were obtained from 186 respondents using the questionnaire instrument, which had been tested, for validity and reliability. The obtained data were analyzed using the Structural Equation Model. Based on the data testing, it was found that all hypotheses in this research were accepted. Therefore, the intention to use online meeting applications was most affected by perceived ease of use comparing to perceived risk. The results showed that developingcompanies increased perceived ease of use, hence the technology is easily accepted by consumers. 
Co-Authors Augusty Tae Ferdinand Etni Marliana Etni Marliana Etni Marliana Faridhatun Faidah Faridhatun Faidah Imaniar Purbasari Imaniar Purbasari Imroatul Khasanah Jayanti Putri Purwaningrum Supriyono Supriyono