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All Journal Kajian Ilmiah Mahasiswa Manajemen ComTech: Computer, Mathematics and Engineering Applications JURNAL ILMIAH BISNIS, PASAR MODAL DAN UMKM
CANDRA GUNAWAN
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Mathematics Social Sciences

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PERAN PERSONALIZED MARKETING DALAM KEGIATAN PEMASARAN BISNIS ONLINE GUNAWAN, CANDRA
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 6 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (59.195 KB)

Abstract

The rapid economic growth in the current push but unfortunately the increasing number of marketers do not market share has increased significantly, making this the marketers face stiff competition. Personalized web-based marketing using consumer preference information to make adjustments in order to match the offer needs of Internet users. Information can be obtained consumer marketers easily through cookies, browsing history, registration forms and online surveys. Personalized web-based marketing can reduce the cost of direct mail production to near zero, this leads to the marketers do not need print the letter and sent it back to each consumer. Personalized web-based marketing can be a competitive advantage, especially in the marketers internet marketing. Personalized web-based marketing is important, because personalized web-based marketing can reduce the provision of information or offers that are not useful for consumer, making it look simple and attractive website. Personalized web-based marketing will create a dialogue between marketers and consumers an effective and mutually satisfying. Personalization is expected to be a strong commitment between consumers and marketers, there by strengthening customer loyalty.
Penerapan Sistem Personalisasi Akun pada Admisi Online Binus University Iskandar, Karto; Jefriyanto, Jefriyanto; Giovanni, Halena; Gunawan, Candra
ComTech: Computer, Mathematics and Engineering Applications Vol 4, No 1 (2013): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v4i1.2767

Abstract

This research purpose is to make easy the registration process of new students by personalizing the account page on admission online. Therefore, each user can manage their own needs and recognize the steps that must be taken to be a BINUS student. Analyses are performed towards the current working system and issues related to the system. Further is performing finding references related to the problem through literature study. Then, creating a UML diagram of the system design, user interface and database. Next is the programming phase and evaluation of the application . The results obtained is an online admission application with a personalized login page. It can be used to make easy the registration of new student or related issue at the many insttutions of Binus. It is suggested to create the mobile version of online admission for the future development.
Pengembangan Content Management System pada Admisi Online Binus University Iskandar, Karto; Jefriyanto, Jefriyanto; Giovanni, Halena; Gunawan, Candra
ComTech: Computer, Mathematics and Engineering Applications Vol 3, No 2 (2012): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v3i2.2317

Abstract

Technically registration form for new Binus institution must be regenerated and not dynamic. Therefore, this research is objected to simplify the creation of registration process for new Binus institution and provide solutions to the problem when Binus establish other new institutions. Methodology used is analysis and design of the database (database oriented). Analysis is done by asking the problems of existing systems in the IT Directorate, whereas the design uses UML diagram notation 2.0. The results obtained is front end and back end applications for the Content Management System of the registration form. The results of this design can be used to simplify the new student registration or in the many Binus institutions by grouping similar fields. With some changes in the front end and back end applications for content Management System, the addition of new online admission application form can be managed faster, where the creation of admision registration form is managed in the back end application. As suggestions for future development, online admission registration can be run in mobile version.
PENGARUH PERSONAL SELLING, CELEBRITY ENDORSER, DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK MI1 GLOBAL Candra Gunawan; S. Panjta Djati
JURNAL ILMIAH BISNIS, PASAR MODAL DAN UMKM Vol 1 No 1 (2018): Jurnal Ilmiah Bisnis, Pasar Modal dan UMKM (JIBPU)
Publisher : Magister Manajemen Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.534 KB)

Abstract

Penelitian ini dilakukan untuk menganalisis pengaruh dari variabel personal profit, celebrity endorser, dan trust terhadap Keputusan Pembelian produk Mi1 Global. Metode penelitian yang digunakan yaitu penelitian kuantitatif. Sampel penelotian berjumlah 91 responden. Data penelitian diperoleh dengan kuesioner yang diukur dengan skala likert. Analisis data yang digunakan yaitu analisis jalur yang dilakukan dengan bantuan program SPSS versi 22. Hasil penelitian menunjukkan bahwa Personal Selling berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Celebrity endorser berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Trust berpengaruh positif dan signifikan terhadap Keputusan Pembelian. dan secara bersama-sama dari personal selling, celebrity endorser dan trust memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian.
Co-Authors Giovanni, Halena Karto Iskandar Muhammad Rivai S. Panjta Djati