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All Journal Jurnal Komunikasi Pembangunan Sosiohumaniora MetaKom : Jurnal Kajian Komunikasi Jurnal Master Pariwisata (JUMPA) Marwah: Jurnal Perempuan, Agama dan Gender SALAM: Jurnal Sosial dan Budaya Syar-i AGRISE Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Nyimak: Journal of Communication MetaCommunication; Journal Of Communication Studies PROSIDING KOMUNIKASI Buletin Ilmiah Marina : Sosial Ekonomi Kelautan dan Perikanan Jurnal Profetik Journal of Innovation in Educational and Cultural Research Seandanan: Jurnal Pengabdian pada Masyarakat
Anna Gustina Zainal
Program Studi Ilmu Komunikasi FISIP Universitas Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Sosiohumaniora

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GENPI’S STRATEGY IN THE DEVELOPMENT DIGITAL TOURISM DESTINATION IN LAMPUNG PROVINCE Dian Kagungan; anna gustina zainal; Feni Rosalia
Sosiohumaniora Vol 23, No 2 (2021): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2021
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v23i2.30912

Abstract

Provincial tourism development Lampung is the leading tourist destination in Indonesia the locomotive of development and provide increased welfare on Public. This research aims to determine GenPi’s strategy in developing a policy digital tourism destination towards Lampung go digital. The method in this research is qualitative, the location of this research is Tahura Market, Teluk Pandan District, Pesawaran Regency, Lampung Province. Data were collected through interviews and FGDs, The informants in this study were the administrators of GenPi Lampung, two administrators of Tahura Market, and two visitors to Tahura Market tours. Based on the research results GenPi’s startegy, it is known to encouraging the development of tourism in Lampung, GenPI Lampung plays an important role in developing tourism in Lampung by carrying out vigorous promotions on social media, one of which is by sending content on tourist destinations in Lampung to thep latform GenPi.co. GenPI Lampung also carries out activities offline, one of which is by creating a digital tourism destination in the form of a market. Digital tourism destination is the result of demands of era the digital considering the dominated today’s travelers generation, millennials tend to like the visit to destinations that provide new and fun experience. The concept of digital tourism destination refers to a destination that is creative, has photogenic spots to upload on social media, and goes viral on social media.
Co-Authors Abdul Mutolib Ahmad Riza Faizal Amiruddin Saleh Andri Sarifudin Andy Corry Wardhani Basit, Abdul Besar, Ibrahim Dian Kagungan Eko Purwanto Eko Wahyono Feni Rosalia Feni Rosalia Fitri Juliana Sanjaya Gita Hilmi Prakoso Helvi Yanfika Herman Yulianto Kuswanti, Ana Lusiana Setianti Mirza Shahreza Muhammad Alif Muqsith, Munadhil Abdul Nukmal Hakim, Nukmal Pairulsyah Pairulsyah Rudy Fardiyan Rudy Rudy Sarwititi Sarwoprasojdo, Sarwititi Selly Oktarina Selly Oktarina Toni Wijaya Toni Wijaya Vito Frasetya Yuni Septi