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Pola Penggunaan Televisi Untuk Pemenuhan Kebutuhan Informasi Dan Peningkatan Keterampilan Bagi Peternak Sapi Potong Di Bojonegoro Gian Hendra; Amiruddin Saleh; Retno Sri Hartati Mulyandari
Jurnal Komunikasi Pembangunan Vol. 14 No. 2 (2016): Juli 2016
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.236 KB) | DOI: 10.46937/14201613758

Abstract

Breeding beef cattle is one of the agriculture sector which is very important in Indonesia. In fact the household consumption of beef can’t be fulfilled by the production in the country. The attention to the human resources which arecattle ranchers have a vital role in the form of increasing knowledges and skills to advance the production of beef cattle. Television is one of a mass media that has potential to increase farmers’ knowledges like cultivation knowledgeand marketing knowledge in Ngantru Village, Bojonegoro District, East Java Province. The purpose of this research are 1) to analyze the characteristics, motives and patterns of breeder cattle in watching television, 2) to analyze therelation between the motifs and patterns of breeder cattle watching television with the information needs of breeding beef cattle, 3) to analyze the relation between farmers beef cattle in watching the television with the fulfillment ofinformation needs of beef cattle breeding, and 4) to analyze the relation between the information needs of farmers skills in beef breeding. This study was designed as a survey research, with a quantitative approach supported by qualitative data with the number of respondents which are 50 people selected randomly. Analyzed using descriptive statistics and inferential statistical with Chi-Square analysis test and Spearman Rank test. The results of this research is there is a real connection between the level’s of ownership of livestock with a duration of watching television. The entertainment motif has related with beef cattle farmers’ pattern in watching television, like the frequency and duration. The frequency of beef cattle farmers in watching television also related with entertainment needs.Keywords: cattle breeding, information needs, motif, scheme, television
Pola Komunikasi dalam Pengembangan Modal Manusia dan Sosial Pertanian Retno Sri Hartati Mulyandari; Sumardjo Sumardjo; Nurmala K. Pandjaitan; Djuara P. Lubis
Forum penelitian Agro Ekonomi Vol 28, No 2 (2010): Forum Penelitian Agro Ekonomi
Publisher : Pusat Sosial Ekonomi dan Kebijakan Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21082/fae.v28n2.2010.135-158

Abstract

EnglishThis paper aims to analyze the high quality of agricultural human capital and social indicators in improving the performance of national development and to formulate their communication patterns to support capacity building of human and social capital of agriculture in every line of agricultural development. The lack of agricultural human capital and social capital capacity is one of the constraints causing the accessibility limitation for Indonesian agriculture to face the global competition. The low farmer’s education attainment has caused a low capacity of farmers to manage information and to adopt new technology resulting the low products quality. At the extension level, the shortage number and quality of the extension workers has also contributed to that situation. Beside low of basic capability, most of the extension workers do not have adequate mental capacity, especially related to integrity, communication skills, and moral and ethical capacity. At the policy maker’s level, many local government institutions have no capacity to mapping agricultural resources along with their capability to make use of the available resources. With the high technical ability, agricultural human resource as a capital resource and as a social resource should have shared values and rules that expressed through personal relationships, trust, and common sense about the community responsibilities. To strengthen agricultural sector In supporting national development, agricultural sector need appropriate communication patterns for agricultural human resource improvement at each level of agricultural development. Such communication pattern should be based on the convergent-interaction communication through knowledge sharing model. This model is appropriate for both agricultural personnel and for farmers. Through active role of various institutions within the Ministry of Agriculture and with the help of modern information technology, a network to reach farmers could be achieved. The extension workers or village facilitators are required in the development of agricultural community because of its important function as problem analyst, group supervisor, trainers, innovators, and liaison officers.IndonesianTulisan ini ditujukan untuk menganalisis indikator modal manusia dan sosial pertanian yang berkualitas dalam meningkatkan kinerja pembangunan nasional, dan merumuskan pola komunikasi untuk mendukung peningkatan kapasitas modal manusia dan sosial pertanian di setiap lini pembangunan pertanian. Keterbatasan kapasitas modal manusia dan sosial pertanian merupakan salah satu penyebab kurang mampunya pertanian Indonesia dalam menghadapi persaingan global. Rendahnya tingkat pendidikan petani menyebabkan kemampuan dalam mengolah informasi dan mengadopsi teknologi relatif sangat terbatas sehingga menghasilkan produk yang berkualitas rendah. Pada tingkat penyuluh, ketersediaannya di lapangan juga sangat terbatas jumlah dan kualitasnya. Selain kemampuan dasar yang masih rendah, sebagian besar penyuluh juga belum memiliki kapasitas mental yang memadai, khususnya terkait dengan integritas, kemampuannya dalam berkomunikasi, serta kapasitas moral dan etika. Sedangkan di tingkat pengambil kebijakan, masih banyak instansi daerah yang belum mampu memetakan sumber daya pertanian di daerah secara komprehensif dan memiliki kecermatan dalam membuat konsep pemanfaatannya. Selain memiliki kemampuan teknis yang tinggi, SDM pertanian sebagai modal manusia dan sosial pertanian juga harus memiliki dan berbagi nilai (shared values) serta pengorganisasian peran-peran (rules) yang diekspresikan dalam hubungan-hubungan personal (personal relationships), kepercayaan (trust), dan common sense tentang tanggung jawab komunitas (bersama). Agar sektor pertanian semakin kuat dalam mendukung pembangunan nasional, diperlukan pola komunikasi yang tepat untuk mendukung peningkatan kapasitas SDM pertanian di setiap lini pembangunan pertanian. Pola komunikasi dalam peningkatan kapasitas SDM pertanian dalam konsep sebagai modal manusia dan sosial yang unggul mengacu pada pola komunikasi interaksional konvergen melalui model berbagi pengetahuan (knowledge sharing model). Model ini tidak hanya sesuai untuk SDM dalam kategori aparatur pertanian, namun juga sesuai untuk petani. Peran aktif berbagai institusi dalam lingkup Departemen Pertanian yang diintegrasikan dengan perkembangan teknologi informasi, upaya untuk mewujudkan jaringan informasi bidang pertanian sampai di tingkat petani dapat diwujudkan. Fasilitator atau pendamping, khususnya penyuluh pertanian sangat dibutuhkan dalam pengembangan masyarakat karena mempunyai fungsi sebagai analis masalah, pembimbing kelompok, pelatih, inovator, dan penghubung.
ANALISIS BENTUK KOMUNIKASI ANTAR PIHAK DALAM PEMANFAATAN SISTEM INFORMASI KALENDER TANAM TERPADU DI KEMENTERIAN PERTANIAN Abdul Aziz; Pudji Muljono; Irsal Las; Retno Sri Hartati Mulyandari
Jurnal Penelitian Komunikasi dan Pembangunan Vol 21, No 1 (2020): Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan)
Publisher : Institution: Ministry of Communication and Information Technology of Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31346/jpikom.v21i1.2617

Abstract

Kementerian Pertanian melalui Badan Penelitian dan Pengembangan Pertanian sebagai lembaga penghasil inovasi harus mendiseminasikan hasil penelitian kepada pengguna agar teknologi yang dihasilkan dapat bermanfaat bagi masyarakat. Salah satu tantangan dalam mengkomunikasikan SI Katam Terpadu yaitu bagaimana menyampaikan pesan tersebut kepada stakeholders dan bagaimana menerima informasi dimaksud dari pihak-pihak terkait. Tujuan dari makalah ini adalah untuk mengidentifikasi sekaligus menganalisis bentuk komunikasi antar pihak dalam implementasi SI Katam Terpadu di tingkat petani. Pendekatan kualitatif dilakukan untuk mendapatkan hasil analisis. Pengumpulan data dilakukan dengan menggunakan metode penelitian survei yang bersifat deskriptif eksplanatori. Survei dilakukan kepada lembaga-lembaga terkait dan petani yang telah mendapatkan informasi SI Katam Terpadu. Analisis data kualitatif dilakukan secara interaktif dan langsung serta terus menerus sampai selesai dengan metode deskriptif. Hasil penelitian menunjukkan bahwa terdapat 4 bentuk komunikasi yang digunakan dalam menyampaikan informasi SI Katam Terpadu kepada petani yaitu komunikasi organisasi, komunikasi kelompok, komunikasi massa, dan komunikasi antarpribadi.
Pemanfaatan Informasi Teknologi Mangga (Kasus Di Kecamatan Sedong Kabupaten Cirebon) Junika Megawaty Pasaribu; Ninuk Purnaningsih; Retno Sri Hartati Mulyandari
Jurnal Komunikasi Pembangunan Vol. 13 No. 2 (2015): Juli 2015
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.764 KB) | DOI: 10.46937/13201513776

Abstract

Mango farmer need a technology to improve the production and the quality of mango. This study was aimed to analyse the factors related to the use of information by mango farmer, the relationship of farmer characteristics, level of information need, and level of information access with the use of information sources by the mango farmer, and to analyze the relationship between the use of information sources and the level of utilization of technology information by the mango farmer. A survey was conducted towards 65 farmers as respondents in Sedong Subdistrict, Cirebon Regency.The results showed that in the use of information sources of mango farmer, a few of information sources were used, the intensity of information access was low and the level of information appropriateness were low and very high. The influential factors towards the use of information sources were age, level of formal and non-formal education, scale of business, level of income, level of information need of cultivation, post-harvest, and marketing, and so level of easiness and affordability to access information. The level of utilization of information were very high to enhance the knowledge, very low to be applicated, and high to be forwarded to others. A very significant possitive correlation was found between the use of information sources and utilization of information.Keywords: utilization of information, mango, information need, information sources