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Yuwana M. Marjuka
Fakultas Pariwisata Universitas Pancasila
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Peranan Kelompok Sadar Wisata Gerude Care Belitong dalam Pengembangan Destinasi Wisata Tanjung Kelayang Nungky Puspita; Yuwana M. Marjuka; Meiti Azmi Efenly
Journal of Tourism Destination and Attraction Vol 5 No 1 (2017): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

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Abstract

Community Based Tourism is a tourism development concept that is adopted at Tanjung Kelayang Beach, Belitung Island. Through this concept it is expected that people living around the beach vicinity can participate in tourism from the planning process up to its implementation. The purpose of this research is to describe local people’s participation in developing the destination, their motivation to participate, and the form of participation. Using qualitative research method, this research employs a participant observation approach in collecting the data. The research finds that local people participate in tourism development by forming a community organization named Gerude Care Belitong. The organization develops a work program which guides them in conducting activities such as organizing event and participating in tourism service provision at Tanjung Kelayang beach.
Analisis Aisas (Attention, Interest, Search, Action, Share) pada Pengunjung the Lodge Maribaya Lembang Gina Amalia; Fahrurozy Darmawan; Yuwana M. Marjuka
Journal of Tourism Destination and Attraction Vol 5 No 2 (2017): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v5i2.774

Abstract

The attractions in West Bandung district these days are in great demand by the tourists, one of them being The Lodge Maribaya. The Lodge Maribaya is located in Cibodas Village, Lembang sub-district. The popularity of The Lodge Maribaya is also thanks to the implementation of effective and efficient marketing communications. One of them is through internet marketing communication. This tourists’ convenience in searching tour destination is the one that creates the AISAS (attention, interest, search, action, share) model. The purpose of this research is to analyze the application of AISAS model according to Sugiyama (2011) towards The Lodge Maribaya Lembang’s visitors. The method used is qualitative research with there search focus being the application of the visitors’ AISAS using the data reduction, data display and conclusion This research needs 100 respondent samples which are the visitors of The Lodge Maribaya. According to the result of data processing, it is known that the attention, interest, search, action and share stage as a whole gets 90,5% percentage. With that being said, this research shows that most of The Lodge Maribaya’s visitors has applied the AISAS model in their visiting behavior
Pemilihan Pantai Prioritas dengan Prinsip Community Based Tourism di Kawasan Clungup Mangrove Conservation, Dusun Sendangbiru, Kabupaten Malang Akbar Tribowo; Yuwana M. Marjuka; Devi Roza K. Kausar
Journal of Tourism Destination and Attraction Vol 5 No 2 (2017): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v5i2.776

Abstract

Kawasan wisata Clungup Mangrove Conservation (CMC) secara administrasi terletak di Dusun Sendangbiru, Kecamatan Sumbermanjing Wetan, Desa Tambakrejo, Kabupaten Malang. Didalam kawasan ini terdapat enam pantai yaitu; Pantai Clungup, Pantai Gatra, Pantai Sapana, Pantai Mini, Pantai Batu Pecah, dan Pantai Tiga Warna. Penelitian ini memiliki tujuan untuk memilih pantai prioritas berdasarkan prinsip Community Based Tourism (CBT) sebagai proses pengembangan kawasan wisata, pemilihan pantai prioritas dititikberatkan terhadap empat pantai yaitu; Pantai Clungup, Pantai Sapana, Pantai Mini, dan Pantai Batu Pecah. Dalam proses mendefinisikan pilihan, metode yang digunakan adalah Analytical Hierarchy Process (AHP), untuk menemukan prioritas keriteria dan alternatif. Hasil analisis AHP melibatkan beberapa narasumber terkait sebagai pakar dalam pemangku kepentingan pengembangan kawasan Clungup Mangrove Conservation (CMC). Dari analisis data, terlihat bahwa kriteria prioritas berdasarkan prinsip CBT adalah dimensi lingkungan (0,373), diikuti oleh dimensi ekonomi (0,330), dimensi sosial (0,172), dimensi budaya (0,076), dan terakhir dimensi politik (0,49). Sedangkan alternatif prioritas pemilihan pantai adalah Pantai Clungup dengan skor (1,000) dari masing-masing kriteria. Dengan demikian dapat disimpulkan bahwa pantai yang memiliki prioritas pengembangan adalah Pantai Clungup dengan kepentingan yang berada pada dimensi lingkungan.
Co-Authors Akbar Tribowo Devi Roza K. Kausar Fahrurozy Darmawan Gina Amalia Meiti Azmi Efenly Nungky Puspita