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Strategi Komunikasi Petugas Badan Pusat Statistik (BPS) Kota Bandung dalam Melaksanakan Sensus Penduduk 2020 Di Masa Pandemi Covid-19 Rahmawati, Dini; Syaripudin, Yulia Sariwaty; Nugraha, Lingga Rahayu
Syntax Idea Vol 3 No 3 (2021): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-idea.v3i3.1095

The purposeof this research is to know the communication strategy conducted by the population census officer of the Central Bureau of Statistics of Bandung in enumeration of the population during the Covid-19 pandemic in September 2020. This study uses descriptive qualitative methods. This research was conducted from 1 to 15 September 2020 and located in Bandung Wetan Subdistrict, Cihapit Village as many as 8 RW consisting of 46 RT. The research data was obtained directly from the field, namely from the cacah population and census officers of the population. In addition, other data used is obtained from related literature. In this study, the authors directly engaged with census officers from the Central Bureau of Statistics bandung while carrying out enumeration. The results showed that there are community groups that can receive visits from census officials and there are also community groups that refuse. During enumeration, communication conducted with the group of residents who receive is like the usual communication but with the addition of following the health protocol that is to use masks, face shields, maintain distance, always use hand sanitizer and show free letter Covid-19. Meanwhile, communication made to residents who refused the visit of BPS officers is by phone and WhatsApp application. Thus, it can be concluded that in times of pandemic disease that is dangerous, the census program of the population is still carried out even though not all enumeration is done face-to-face but also using the media in order to communicate with the population

Strategi Komunikasi Petugas Badan Pusat Statistik (BPS) Kota Bandung dalam Melaksanakan Sensus Penduduk 2020 Di Masa Pandemi Covid-19 Rahmawati, Dini; Syaripudin, Yulia Sariwaty; Nugraha, Lingga Rahayu
Syntax Idea Vol 3 No 3 (2021): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-idea.v3i3.1095

The purposeof this research is to know the communication strategy conducted by the population census officer of the Central Bureau of Statistics of Bandung in enumeration of the population during the Covid-19 pandemic in September 2020. This study uses descriptive qualitative methods. This research was conducted from 1 to 15 September 2020 and located in Bandung Wetan Subdistrict, Cihapit Village as many as 8 RW consisting of 46 RT. The research data was obtained directly from the field, namely from the cacah population and census officers of the population. In addition, other data used is obtained from related literature. In this study, the authors directly engaged with census officers from the Central Bureau of Statistics bandung while carrying out enumeration. The results showed that there are community groups that can receive visits from census officials and there are also community groups that refuse. During enumeration, communication conducted with the group of residents who receive is like the usual communication but with the addition of following the health protocol that is to use masks, face shields, maintain distance, always use hand sanitizer and show free letter Covid-19. Meanwhile, communication made to residents who refused the visit of BPS officers is by phone and WhatsApp application. Thus, it can be concluded that in times of pandemic disease that is dangerous, the census program of the population is still carried out even though not all enumeration is done face-to-face but also using the media in order to communicate with the population

PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) CALIEF MELALUI IMPLEMENTASI KOMUNIKASI PEMASARAN Yulia Sariwaty; Dini Rahmawati; Femi Oktaviani; Ali Amran
Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Vol 2, No 1 (2019): Februari 2019
Publisher : LPPM Universitas Bina Sarana Informatika

Kegiatan pengabdian pada masyarakat ini, merupakan kegiatan lanjutan dalam upaya meningkatkan pangsa pasar penjualan produk industri usaha kreatif yang bergerak dalam bidang pembuatan produk interior rumah. Memperkenalkan produk kepada khalayak merupakan bagian dari strategi komunikasi pemasaran terpadu. Pemanfaatan media online, brosur, banner dalam promosi jenis produk, model produk hingga diskon penjualan, seringkali menjadi sarana media pemasaran yang efisien bagi UMKM dengan marketing low budget. CALIEF sebagai salah satu UMKM yang mengkhususkan dalam produksi produk rumah tangga, khususnya pembuatan dan penjualan karpet, bantal, kasur, lemari, sofa dan kitchen set. Selama ini, pemasaran produk CALIEF hanya dilakukan berdasarkan pemesanan dari konsumen perorangan, designer interior atau toko yang telah mengenal pemilik UMKM. Kegiatan pengabdian dilakukan dalam dua bentuk bentuk yaitu pelatihan pembuatan brosur dan banner, termasuk pemanfaatan media online sebagai sarana pemasaran produk. Serta penyuluhan tujuannya agar pengusaha lebih memahami konsep dan pengaplikasian komunikasi pemasaran dalam kegiatan usaha. Selanjutnya, pendampingan diberikan agar penyerapan dan perubahan sikap menjadi lebih optimal.Kata Kunci: Komunikasi, Pemasaran, Terpadu.

Pemanfaatan Videografi Sebagai Strategi Komunikasi Pemasaran Agrowisata Grace Rose Farm – Bandung Femi Oktaviani; Yulia Sariwaty; Dini Rahmawati; Eli Susana
Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Vol 1, No 1 (2018): Jurnal Pengabdian kepada Masyarakat
Publisher : LPPM Universitas Bina Sarana Informatika

AbstrakAgrowisata didefinisikan sebagai suatu bentuk pariwisata yang memanfaatkan budaya petani sebagai daya tarik wisata. Aktivitas wisatanya melibatkan penggunaan lahan pertanian yang menjadi daya tarik bagi wisatawan. Grace Rose Farm merupakan salah satu tempat pertanian bunga yang baru saja dibuka di awal tahun 2017. Jenis tanamannya tidak hanya mawar namun mulai dari bunga lokal sampai jenis bunga impor, bahkan sayuran organik. Pelaksanaan kegiatan di area agrowisata Grace Rose Farm dilakukan dengan survey pendahuluan, survey lokasi, wawancara, workshop, dan pengambilan gambar untuk pembuatan video. Dalam penyusunan strategi komunikasi pemasaran wisata, tim pengabdian masyarakat membuat planning bersama dalam hal pembuatan videografi sebagai alat pemasaran. Usulan tema dari videografi strategi komunikasi pemasaran disesuaikan dengan konsep tema agrowisata Grace Rose Farm, yaitu: “Fresh Flower and Leisure Park”. Tema tersebut diambil dengan tujuan agar para wisatawan tertarik untuk datang mengunjungi dan menikmati keindahan pemandangan dan perkebunan yang terhampar di area seluas 5 hektar di kaki Gunung Burangrang. Kata Kunci: Videografi, Strategi, Komunikasi, Pemasaran AbstractAgro tourism is defined as a tourism which takes an advantage of farmer’s culture as the attraction. Its activity involves farmland use as a tourist attraction. Grace Rose Farm is one of flower farmlands which opens for public at the beginning of 2017. There are not only roses found there but also other local and imported flowers as well as organic vegetables. The activity of community service in agro tourism Grace Rose Farm was conducted by doing survey, interview, workshop and video-shot. In managing tourism marketing communication strategy our team made a videography planning as a marketing tool. The theme proposal of videography for marketing communication strategy is in line with the concept of agro tourism theme of Grace Rose Farm “Fresh : beautiful scenery and farmland stretching in the 5-hektare-area below Mount Burangrang. Key Words: Videography, Strategy, Communication, Marketing

Penguatan Produk UMKM “Calief” Melalui Strategi Branding Komunikasi Femi Oktaviani; Yulia Sariwaty; Dini Rahmawati; Auliana Gusfiani; Dani Ramdani
Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Vol 1, No 2 (2018): Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Bina Sarana Informatika

Para pelaku bisnis Usaha Mikro Kecil dan Menengah masih berfokus pada trading dan melupakan sisi branding, hal ini dapat disebabkan karena ketidaktahuan, ego, atau sifat tertutup para pelaku usaha atas ide baru dan merasa cepat puas. Dalam komunikasi pemasaran, salah satu fungsi branding adalah sebagai sarana untuk menanamkan citra positif di benak konsumen, sehingga perlu dipahami oleh para pelaku usaha, karena branding produk merupakan salah satu poin penting agar produk UMKM akan senantiasa diingat oleh masyarakat atau konsumen dalam jangka waktu. Salah satu UMKM yang berada di kota Bandung adalah CALIEF, bergerak di bidang pembuatan dan penjualan karpet, bantal, kasur, lemari, sofa dan kitchen set. Pelaku usaha ini, sudah memulai usahanya selama 5 tahun lebih, namun dalam proses usaha yang dijalani saat ini, hambatan dan rintangan yang dihadapi CALIEF dalam meningkatkan kemampuan usaha sangat kompleks dan meliputi berbagai aspek, salah satunya kurangnya kemampuan branding dalam memperkenalkan produk ke konsumen. Metode yang digunakan dalam kegiatan pengabdian ini adalah observasi, wawanacara, diskusi dan ceramah, dimana tim pelaksana dan para pelaku usaha melakukan dialog yang membahas branding komunikasi pemasaran UMKM CALIEF. Hasil dari kegiatan ini yaitu penguatan produk Usaha Mikro Kecil dam Menengah dapat membantu proses pelaku usaha dalam meningkatkan eksistensi CALIEF dengan cara membuat branding produk untuk tujuan mengembangkan dan mempromosikan produk serta membangun brand awarenenss masyarakat terhadap produk. Sehingga masyarakat dan calon konsumen lebih kenal dan sadar akan brand yang merupakan hasil produksi dari UMKM CALIEF dibandingkan dengan pelaku bisnis lainnya.Kata Kunci : Strategi komunikasi, branding, UMKM.

INTEGRASI EKONOMI DAN KESIAPAN INDONESIA DALAM PELAKSANAAN ASEAN ECONOMIC COMMUNITY 2015 Yulia Sariwaty S
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 2, No 2 (2014): Jurnal ECODEMICA
Publisher : LPPM Universitas BSI

Abstract - Globalization of economic contemporer can be happen cause some factors influences, that factors are advance on technology information and transportation, trade pattern, capital movement, market financial, and human migration. ASEAN is South East Asia region organization. From the beginning, ASEAN have been purpose to economic, social and cultural cooperation. Globalization of economic is a situation can’t be avoidable on this century, and Asean Economic Community is realization of integration economic. Purpose of Asean Economic community 2015 to be ASEAN as single market and based production of commodity, service, professional labor, where investment and capital current flow of free to region, including global trade and economic activities. Keyword : Globalization of economic, ASEAN Abstrak - Terjadinya globalisasi ekonomi kontemporer diakibatkan oleh beberapa faktor, yaitu kemajuan teknologi informasi dan transportasi, pola perdagangan, pergerakan modal, pasar keuangan, dan migrasi manusia. ASEAN merupakan organisasi kawasan di asia Tenggara. Dari awal, pembentukan ASEAN bertujuan untuk kerjasama bidang ekonomi, sosial, dan budaya. Globalisasi ekonomi merupakan situasi yang tidak bisa dihindari pada abad ini, dan masyarakat ekonomi ASEAN adalah realisasi dari kegiatan integrasi ekonomi tersebut. Tujuan dari pelaksanaan masyarakat ekonomi ASEAN 2015 untuk menjadikan ASEAN sebagai pasar tunggal dan berbasis produksi komoditi, jasa, sumber daya professional, dimana arus modal dan investasi mengalir bebas ke kawasan, termasuk aktivitas perdagangan dan ekonomi dunia. Kata Kunci : Globalisasi Ekonomi, ASEAN

Strategi Komunikasi Petugas Badan Pusat Statistik (BPS) Kota Bandung dalam Melaksanakan Sensus Penduduk 2020 Di Masa Pandemi Covid-19 Dini Rahmawati; Yulia Sariwaty Syaripudin; Lingga Rahayu Nugraha
Syntax Idea Vol 3 No 3 (2021): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v3i3.1095

The purposeof this research is to know the communication strategy conducted by the population census officer of the Central Bureau of Statistics of Bandung in enumeration of the population during the Covid-19 pandemic in September 2020. This study uses descriptive qualitative methods. This research was conducted from 1 to 15 September 2020 and located in Bandung Wetan Subdistrict, Cihapit Village as many as 8 RW consisting of 46 RT. The research data was obtained directly from the field, namely from the cacah population and census officers of the population. In addition, other data used is obtained from related literature. In this study, the authors directly engaged with census officers from the Central Bureau of Statistics bandung while carrying out enumeration. The results showed that there are community groups that can receive visits from census officials and there are also community groups that refuse. During enumeration, communication conducted with the group of residents who receive is like the usual communication but with the addition of following the health protocol that is to use masks, face shields, maintain distance, always use hand sanitizer and show free letter Covid-19. Meanwhile, communication made to residents who refused the visit of BPS officers is by phone and WhatsApp application. Thus, it can be concluded that in times of pandemic disease that is dangerous, the census program of the population is still carried out even though not all enumeration is done face-to-face but also using the media in order to communicate with the population

Covid-19 Fenomena Ancaman Keamanan Non-Tradisional Kontemporer Yulia Sariwaty S; Dini Rahmawati
Jurnal Syntax Transformation Vol 1 No 06 (2020): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v1i6.84

Bentuk baru ancaman keamanan kontemporer yang sedang dihadapi oleh negara-negara di dunia saat ini, tidak lagi membutuhkan kekuatan angkatan bersenjata untuk menghadapinya, karena musuh yang dihadapi merupakan virus yang menyerang manusia tanpa terlihat. Memasuki tahun 2020 hingga sekarang masih berlangsung, masyarakat dunia dihadapkan pada ancaman serius serangan Covid-19. Globalisasi memiliki peranan dalam penyebaran virus sebagai akibat kemudahan mobilitas warga antar negara, sehingga mengharuskan negara-negara di dunia mengambil sikap dengan melakukan pembatasan sosial hingga penutupan akses masuk negara dalam upaya meminimalisasi penyebaran virus. Covid-19 adalah penyakit baru yang diakibatkan virus corona, dan belum ada obat dan vaksinnya. Covid-19 tidak hanya mengancam jiwa, tetapi juga telah mengakibatkan pelemahan kondisi sosial, ekonomi negara-negara di hampir seluruh dunia, sehingga antar negara menjadi saling tergantung pada kerjasama internasional dalam upaya penanganannya

Strategi Komunikasi Petugas Badan Pusat Statistik (BPS) Kota Bandung dalam Melaksanakan Sensus Penduduk 2020 Di Masa Pandemi Covid-19 Dini Rahmawati; Yulia Sariwaty Syaripudin; Lingga Rahayu Nugraha
Syntax Idea Vol 3 No 3 (2021): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v3i3.1095

The purposeof this research is to know the communication strategy conducted by the population census officer of the Central Bureau of Statistics of Bandung in enumeration of the population during the Covid-19 pandemic in September 2020. This study uses descriptive qualitative methods. This research was conducted from 1 to 15 September 2020 and located in Bandung Wetan Subdistrict, Cihapit Village as many as 8 RW consisting of 46 RT. The research data was obtained directly from the field, namely from the cacah population and census officers of the population. In addition, other data used is obtained from related literature. In this study, the authors directly engaged with census officers from the Central Bureau of Statistics bandung while carrying out enumeration. The results showed that there are community groups that can receive visits from census officials and there are also community groups that refuse. During enumeration, communication conducted with the group of residents who receive is like the usual communication but with the addition of following the health protocol that is to use masks, face shields, maintain distance, always use hand sanitizer and show free letter Covid-19. Meanwhile, communication made to residents who refused the visit of BPS officers is by phone and WhatsApp application. Thus, it can be concluded that in times of pandemic disease that is dangerous, the census program of the population is still carried out even though not all enumeration is done face-to-face but also using the media in order to communicate with the population

Analisis Komunikasi pada Prosesi Ruwatan Lembur Kampung Cibedug Kabupaten Bandung Barat Yulia Sariwaty S; Yogi Gymnastiar
Dialektika Vol 9 No 2 (2022): September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32816/dialektika.v9i2.2159

Penelitian ini dilakukan untuk melihat aspek komunikasi yang terkandung dalam prosesi ritual Ruwatan Lembur di kampung Cibedug, Cikole, Lembang Bandung Barat. Dalam pelaksanaannya penelitian ini menggunakan metode kualitatif melalui studi ethnografi. Hasil penelitian menunjukan jika Ruwatan Lembur bukan hanya sekedar tradisi yang dilakukan oleh sebuah komunitas masyarakat, namun dalam ritual yang dilakukan selama prosesi berlangsung memiliki aspek komunikasi budaya. Pesan yang disampaikan dalam bentuk verbal dan non verbal oleh sesepuh kampung sebagai komunikator. Sesaji menjadi media penyampaian pesan. Tuhan, roh-roh para leluhur dan kekuatan magis yang ada di alam menjadi komunikan penerima pesan. Berkah, keselamatan, kesejahteraan yang dirasakan dan dinikmati warga kampung menjadi respon atas doa dan harapan yang disampaikan saat prosesi ritual berlangsung.

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