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All Journal Syntax Literate : Jurnal Ilmiah Indonesia JURNAL LENTERA BISNIS Majalah Ilmiah Warta Dharmawangsa Jurnal Abdidas International Journal of Science and Society (IJSOC) COMSERVA JURNAL ABDIMAS PLJ
Edi Wahyu Wibowo
Politeknik LP3I Jakarta
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Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH PROMOSI TERHADAP KEPUASAN KONSUMEN BERDAMPAK LOYALITAS DALAM BERBELANJA ONLINE PADA SHOPEE Iis Kartini; Edi Wahyu Wibowo; Eko Sugiyanto
JURNAL LENTERA BISNIS Vol 10, No 1 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i1.423

Abstract

High competition in the retail industry has urged producers to distribute all of their products so that they are accessible to all consumers. Convenience and speed are important factors so that customers can immediately enjoy the most convenient goods to reach quickly. The purpose of this study was to determine how the effect of promotion on customer satisfaction has an impact on loyalty in online shopping at Shopee. This type of research is quantitative with a path analysis system with data collection tools using purposive sampling. The sample in this study were 100 responden who had done online shopping at Shopee. In this study, to test the validity & reliability there are several indicators that are invalid after 3 times of testing, only valid & reliable results can be obtained. From the t-test analysis, it is found that the promotion variable has a positive effect on the satisfaction and customer loyalty variables. Likewise, the consumer satisfaction variable has a positive effect on the loyalty variable in online shopping at Shopee. Even though the results are good, it is suggested that Shopee should increase its offline promotional activities such as making sponsorships, making bazaars or direct sales so that consumers will be more satisfied. This will make consumers more loyal by later being able to provide recommendations to friends / relatives and when there is competition between market places, consumers will still choose Shopee as the first choice of online shopping place.Keywords: Promotion, customer satisfaction, loyalty, online shopping. 
KAJIAN ANALISIS KINERJA USAHA MIKRO KECIL MENENGAH (UMKM) DENGAN MENGGUNAKAN METODE BALANCE SCORECARD Edi Wahyu Wibowo
JURNAL LENTERA BISNIS Vol 6, No 2 (2017): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v6i2.188

Abstract

ABSTRACT Micro Small Medium Enterprises (MSMEs) as an organization is required to have a good performance. Performance is becoming a world issue today. This happens as a consequence of the public demand for the need for excellent service or high quality service. Quality is inseparable from the standard, because performance is measured by standards. Through performance, it is expected to demonstrate its professional contribution significantly in improving the quality of service affecting general service to the organization in which it works, and the ultimate impact is on the quality of life and welfare of the community. In order for the performance of MSMEs is good then the measuring tool is needed to know how far the success rate performance of MSMEs itself. One tool to measure performance is to use a balance scorecard. Balance scorecard is a measure of company performance strategy integrated in 4 perspectives that is financial perspective, customer, internal process and learning and growth. Balance scorecard is a management system mechanism capable of translating organizational vision and strategy into real action in the field. Balance Scorecard is one of the management tools that has been proven to help many companies in implementing its business strategy. Balance Scorecard is expected to generate strategic decisions to improve the performance of MSMEs. Balance scorecard will measure in 4 perspectives, namely the financial perspective that is about Increased revenue and cost efficiency. In the customer perspective will be measured on increasing the number of customers and reduce the number of customer complaints. In an internal perspective the process will be analyzed on improving service process time and after-sales service efficiency. In the learning and growth perspective will be analyzed on improving employee skills and retaining employee retention. Keywords : Micro Small Medium Enterprises (MSMEs), Balance Scorecard, Performance
EVALUASI PEMBELAJARAN MATAKULIAH KEWIRAUSAHAAN BERBASIS PROYEK PADA POLITEKNIK LP3I JAKARTA KAMPUS PASAR MINGGU Edi Wahyu Wibowo
JURNAL LENTERA BISNIS Vol 5, No 2 (2016): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v5i2.35

Abstract

Kewirausahan adalah kemampuan kreatif dan inovatif yang dijadikan dasar, kiat, dan sumber daya untuk mencari peluang menuju sukses. Inti dari kewirausahaan adalah kemampuan untuk menciptakan seuatu yang baru dan berbeda melalui berpikir kreatif dan bertindak inovatif untuk menciptakan peluang dalam menghadapi tantangan hidup. Salah satu strategi pembelajaran Kewirausahaan  yang dapat membantu mahasiswa agar memiliki kreativitas berfikir, pemecahan masalah, dan interaksi serta membantu dalam penyelidikan yang mengarah pada penyelesaian masalah-masalah nyata adalah project-based learning (PBL) atau pembelajaran berbasis proyek. Evaluasi Pembelajaran Matakuliah Kewirausahaan berbasis proyek (Target Profit) pelaksanaan dengan menggunakan metode Objective Oriented Approach yang dipopulerkan oleh Tyler. Tujuan pembelajaran matakuliah Kewirausahaan pada Politeknik LP3I Kampus Pasarminggu yaitu 30% Lulusan mahasiswa menjadi pengusaha / mencapai Target Profit lebih dari Rp. 500.000,- selama semester 2 maka didapat hasil secara keseluruhan dari total 109 mahasiswa maka sebanyak sebanyak 58 mahasiswa (53%) mencapai target profit dan 51 Mahasiswa (45%) tidak mencapai target profit, hanya program pendidikan Informatika saja yang tidak mencapai target profit, jika ditelusuri maka dari gender / jenis kelamin laki-laki untuk program pendidikan informatika Komputer kurang dapat menerima pembelajaran berbasis proyek.  Pembelajaran matakuliah Kewirausahaan berbasis Proyek dapat terus dijalankan di Politeknik LP3I Jakarta Kampus Pasarminggu, dengan memberikan kombinasi strategi pembelajaran khusus untuk program pendidikan Informatika Komputer seperti strategi  Collaborative Learning.Kata kunci : Kewirausahaan, Project Based Learning, Evaluasi Pembelajaran
ANALISIS PENDIDIKAN KARAKTER RELIGIUS, PEDULI SOSIAL, DAN PEDULI LINGKUNGAN TERHADAP KEDISIPLINAN (Studi Kasus Mahasiswa Administrasi Perkantoran Politeknik LP3I Jakarta) Edi Wahyu Wibowo
JURNAL LENTERA BISNIS Vol 9, No 2 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i2.379

Abstract

The impact of globalization that is currently happening has made Indonesians forget their character. There are many problems that arise in Indonesian society, including the case of the lack of character possessed by students. This research analyzes the influence of religious character education, social care, environmental care on discipline of LP3I Jakarta Polytechnic Office Administration students. In the t test, the religious character variable partially does not have a positive and significant effect on the discipline variable. While the Social Care Character variable partially does not have a positive and significant effect on the discipline variable. However, the variable Character Caring for the Environment partially has a positive and significant effect on the discipline variable. In the F test simultaneously or together the independent variables have a significant effect on the dependent variable, that the model is able to explain 41.22% of the dependent variable, while 58.78% is influenced by other factors outside the regression model. For the character of caring for the environment, discipline is good and must be improved. Meanwhile, religious character does not affect discipline, this needs to be increased again in the spirit of learning motivation for religious subjects, it is also necessary to make an appropriate curriculum for religious subjects in order to produce disciplined students. For the character of social care, it is necessary to improve soft skills, especially in terms of sharing, so that students have an increased sense of empathy. This also requires an integrated curriculum between subjects, so that graduates Office Administration program of the Polytechnic LP3I Jakarta, can be ready to work with adequate hard skills and soft skills.Keywords: Character Education, Religious, Social Care, Environmental Care, Discipline
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA APLIKASI PESAN ANTAR MAKANAN DI JAKARTA Inna Hanarti; May Vitha Rahmadhani; Edi Wahyu Wibowo; Minggu Minggu
JURNAL LENTERA BISNIS Vol 10, No 3 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i3.505

Abstract

Digital businesses are starting to grow, including the food ordering business where we can order food using applications available on smartphones. Ordering food can be done from anywhere and anytime, without having to come to the store or to the mall directly. This research is quantitative with 144 respondents. The results of this study state that the variable of consumer attitudes partially has a positive effect on purchasing decisions. Even though the results of this study are good, it is better for the delivery service application providers to provide member loyalty programs, so that consumers will continue to use this application. For consumer motivation variable partially positive influence on purchasing decisions. Even though the results of this study are good, it is better for the delivery service application providers to provide a discount program so that consumers are motivated to always use this delivery application. For the consumer perception variable, it partially has a positive effect on purchasing decisions, although the results of this study are good, it is better for the delivery service application providers to provide CSR or Corporate Social Responsibility programs so that this delivery application has a good perception in the hearts of consumers. For Attitude, Motivation Variables and Consumer Perceptions have a simultaneous effect on purchasing decisions. Even though the results of this study are good, it is better for the delivery service application providers to provide relationship marketing programs, especially after-sales services, so that consumers are very happy to use this delivery application.Keywords: Delivery Application, Purchase Decision, Consumer Attitude, Purchase Motivation
ANALISIS PENGARUH PERSEPSI KEMUDAHAN TRANSAKSI DAN NILAI PELANGGAN TERHADAP KEPUASAN PENUMPANG KERETA MODA RAYA TERPADU (MRT) JAKARTA Salis Rabindra Ishaya; Edi Wahyu Wibowo; Yoeliastuti Yoeliastuti
JURNAL LENTERA BISNIS Vol 9, No 1 (2020): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v9i1.350

Abstract

In the era of transportation development and technological sophistication, humans tend to choose transportation that is fast and affordable. The Mass Rapid Transit (MRT) train of Jakarta, has become one of the choices for Jakarta public transportation in its activities. Inaugurated on March 24, 2019, several problems were complained by passengers, namely regarding the perception of ease of transaction and customer value. The Influence of Perceived Ease of Transaction on the satisfaction of passengers of the Mass Rapid Transit (MRT) Train of Jakarta based on statistical results it can be said that  Mass Rapid Transit (MRT) Train of Jakarta passengers have partially significant satisfaction to use Mass Rapid Transit (MRT) Train of Jakarta in accordance with the Transaction Ease Perception. Satisfaction with Perception of Ease of Transaction as easy to learn, easy to use, clear, easy to understand, skilled. The Influence of Customer Value on the satisfaction of passengers of Mass Rapid Transit (MRT) Train of Jakarta based on statistical results it can be said that Mass Rapid Transit (MRT) Train of Jakarta passengers have partially significant satisfaction to use Mass Rapid Transit (MRT) Train of Jakarta in accordance with Ticket Prices that have been paid out. Satisfaction of Customer Value paid is due to added value, suitability of costs with benefits, ease of obtaining services, emotional value. The Influence of Perceived Ease of Transaction and Customer Value on the satisfaction of passengers of Mass Rapid Transit (MRT) Train of Jakarta based on statistical results can be said that Mass Rapid Transit (MRT) Train of Jakarta passengers have significant simultaneous satisfaction to use Mass Rapid Transit (MRT) Train of Jakarta in accordance with Ticket Prices, Facilities and Ease of Transaction Ease. The satisfaction of passengers of the Mass Rapid Transit (MRT) Train of Jakarta towards the Perception of Ease of Transaction and Customer Value that are jointly felt are satisfaction of punctuality, satisfaction of completeness of facilities, satisfaction of price suitability, satisfaction of departure schedules, and satisfaction of functions and facilities.Keywords: Mass Rapid Transit (MRT) Train of Jakarta, Facilities, Perception Ease of Transaction, Customer Value
Co-Authors Darwati Susilastuti Darwati Susilastuti Eko Sugiyanto Eko Sugiyanto Faridah Faridah Iis Kartini Inna Hanarti M. Noor Salim May Vitha Rahmadhani Meirinaldi Meirinaldi Minggu Minggu Nurul Giswi Karomah Ria Estiana Sahang Sapta Apritchzeki Salis Rabindra Ishaya salis rabindra ishaya Syafrial, Herry Tungga Buana Diana Yoeliastuti Yoeliastuti Yoeliastuti Yoeliastuti Yoeliastuti Yoeliastuti