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Identitas Visual Padang Photo Sports Ahmad Triyanda; San Ahdi
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 2 No. 1 (2023): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v2i1.1488

Abstract

Padang Photo Sports is a photography service business in the field of sports. All types of sports can be documented by Padang Photo Sports such as basketball, volleyball, badminton, table tennis, futsal, and soccer. The purpose of designing Padang Photo Sports Visual Identity is to inform the public, especially those who like to play sports, that in Padang there are the latest photography services in the field of sports. The method applied to the design of Padang Photo Sports Visual Identity uses the 4D design method which stands for Define, Design, Develop, Disseminate to develop the design and uses the SWOT Analysis method which stands for Strengths, Weaknesses, Opportunities, and Threats to make it easier to find the value of a business and service. The orientation of the development of this Visual Identity design idea includes supporting media Stationery, Social media and Gift/merchandise. It is hoped that the design of this Visual Identity can help create opportunities and public awareness of photography services in the field of sports so that the design results can be right on target, effective, and communicative.
Analisis Tren Desain “Anti-Desain“ Pada Poster Album Taylor Swift Berjudul Reputation Findi Hardianti; San Ahdi
DEKAVE : Jurnal Desain Komunikasi Visual Vol 13, No 2 (2023)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/dekave.v13i2.122582

Abstract

Beberapa situs desain pada tahun 2022 membicaran tentang tren desain yang akan menjadi sebuh tren pada tahun itu, dan salah satunya adalah anti-desain. Konsepe yang ditawarkan oleh anti-desain ini bertentangan dengan sprinsip dan elemen desain  pada umumnya, dimana anti-desain memilki ciri khas seperti, warna yang mencolok dan tidak kontras, penggunaan typografi yang bertumpuk, dan tidak simetris. Namun pada poster album Taylor Swift terdapat beberapa perbedaan walau poster ini menggunakan anti-desain sebagai gaya desainnya. Untuk meneliti hal ini digunakan metode penelitian kualitatif deskriptif dengan mengumpulkan data dari jurnal, buku, dan artikel yang berkaitan dengan penelitian ini. Sehingga didapatkan hasil bahwa anti-desain pada poster album Taylor Swift “reputation” menekan anti-desain pada penggunakan typografinya.
Visual Identity Velocity Burger & Coffee Kota Padang Kevin Hasbi Apriarto; San Ahdi
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 1 No. 2 (2023): November : Jurnal Publikasi Desain Komunikasi Visual
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v1i2.1044

Abstract

This design is designed in such a way as to produce an alternative media for consumers from Velocity Burger & Coffee to know more about the products being sold and what merchandise is provided by Velocity Burger & Coffee. The problem identified is the number of visitors or customers who do not know what products they sell, and what facilities are provided by Velocity Burger & Coffee. To find a way out of the above problems, the SWOT analysis method is used which stands for strengths, weaknesses, opportunities, threats. This method begins with finding and understanding the problems experienced based on data, then proceed with designing the media from the results of previous data analysis, then developing or designing from the initial design, and the final design results are disseminated through several digital platforms or print outs. This design will produce an output, namely media posters, roll up banners as media to convey information regarding products and merchandise sold by Velocity Burger & Coffee. Making media posters and roll up banners has proven effective in increasing awareness and attracting people to buy food and beverage products from Velocity Burger & Coffee. This is evident from the fact that the message conveyed in the poster media is easily understood by the target audience. And besides designing the main media, several supporting media were also designed, such as: Posters, Roll Up Banners, Social Media, Totebags, Accessories, T-shirts, Lighters, and Stickers.
Analisis Semiotika Pada Logo Batman 1966 Tiara Zarismartha; San Ahdi
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 1 No. 2 (2023): November : Jurnal Publikasi Desain Komunikasi Visual
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v1i2.1096

Abstract

Batman is a well-known superhero and is loved by many people from all walks of life, an interesting Batman character for not having superpowers like other superheroes. In addition to the character Batman has a striking logo and is an identity for Batman. In 1966 Batman released a series of films with decorative designated logos in which Pop Art's chests developed rapidly. Each logo is a visualized identity that has a meaning, using a qualitative method with Roland Barthes' semiotic analysis approach. The purpose of the study was to find out what values and meanings were cooped up in the 1966 Batman logo, which was influenced by the then-developed Pop Art style trend. Based on research results, it can be inferred that the use of the 1966 Batman logo influenced by Pop Art style and the visual elements of the logo suggests that the brief logo is an image and that Batman superhero has an intelligent, intellectual, optimistic nature of rooting out crime.
Cerita Bergambar Motivasi Shalat Untuk Anak-anak Rahmad Fikran; San Ahdi
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 1 No. 2 (2023): November : Jurnal Publikasi Desain Komunikasi Visual
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v1i2.1098

Abstract

Habituation is a very effective way to educate children in matters of worship. During the process of teaching children to pray five times a day, the attitude of children who are so busy with their play world is a common obstacle felt by parents. Because of that, the designer is interested in presenting Islamic literacy that conveys the motivation of prayer for children. Designers obtain data through surveys, observations and literature studies, then designers analyze the data as problem solving with the 5W + 1H method (what, who, when, why, where, and how). Meanwhile, the design method used is the 4D Model (Define, Design, Development, and Disseminate). The resulting Islamic literacy media design is a picture storybook entitled "Jangan Lalaikan Shalat".
KONTEN IINSTAGRAM ISEBAGAI IMEDIA IPROMOSI IATMOSTECH ICCTV IDKI IJAKARTA FEBRI HANAKHI; SAN AHDI
VCoDe : Visual Communication Design Journal Volume 1, Nomor 1, Desember 2021
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/vcode.v1i1.2215

Abstract

ABSTRAKTujuan imedia ipromosi iinstagram ipada iAtmostech iCCTV iadalah isebagai imedia ipromosi, iagar ikedepannya imedia isosial iInstagram iAtmostech iCCTVidapat idi ikembangkan ilebih ilanjut idan iberguna ibagi iperusahaan isebagai imedia imarketing iyang idapat imeningkatkan ipenjualan idan imengangkat ibrand iawareness i(kesadaran imerek) iAtmostech iCCTV. iHal iini imerujuk ipada iisu imasalah ibagaimana imerancang ikonten iinstagram isebagai imedia ipromosi iyang imampu imenarik ikonsumen iyang iberada idi isosial imedia iInstagram iuntuk iaware i(sadar) iterhadap iAtmostech iCCTV ilalu itertarik iuntuk imelihat ilebih ibanyak itentang iAtmostech iCCTV idan imenimbulkan irasa ikeinginan iuntuk imembeli iproduk idari iAtmostech iCCTV. iMetode iyang idigunakan idalam imedia ipromosi iini imenggunkan imetode ianalisis iSWOT. iMetode iini idimulai idengan itahap imengevaluasi ikekuatan i(strenghts), iKelemahan i(weaknesess), ipeluang i i(opportunities), idan iancaman i(threat) idalam isuatu iproyek iatau isuatu ispekulasi ibisnis.Hasil imedia ipromosi iAtmostech iCCTV iyang idikembangkan iadalah ikonten imedia isocial iInstagram isebagai imedia iutama iserta ididukung imedia ilain, iseperti iKartu iNama, iPaper iBag, iLanyard, iX-Banner, iSticker, iPoster, idan iT-Shirt.ABSTRACTThe purpose of Instagram promotion media at Atmostech CCTV is as a promotional medium so that, in the future, Atmostech CCTV's Instagram social media can be further developed and useful for companies as a marketing medium that can increase sales and raise Atmostech CCTV ibrand awareness. This refers to the issue of how to design Instagram content as a promotional media that is able to attract consumers who are on Instagram social media to be aware of Atmostech CCTV, then be interested in seeing more about Atmostech CCTV, and create a sense of desire to buy products from Atmostech CCTV. The method used in this promotional media uses the SWOT analysis method. This method begins with the stage of evaluating the strengths, weaknesses, and opportunities, threats in a project or a business speculation. The results of Atmostech CCTV's promotional media developed by social media content expert Instagram as the main medium and supported by other media such as business cards, paper bags, lanyards, X-Banners, stickers, posters, and T-Shirts.
Virtual Tour 360 Museum Matrilineal Putri Rahmadhani; San Ahdi
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 2 No. 2 (2023): Oktober : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v2i2.1603

Abstract

The Matrilineal Museum is a management forum that supports efforts to preserve cultural values ​​related to the matrilineal system in Minangkabau, having its address at Jalan Raya Belimbing, Kuranji Padang. In this problem, museum tourist visits have decreased since 2019. Information about the Matrilineal Museum can be accessed by using posters, the web or simply via the address on Google maps as well as limited print media such as books. The purpose of this design is to increase public interest in visiting the Matrilineal Museum through virtual tour 360 media. At the design stage using the 4D method, Define, Design, Develop, and Disseminate. the analysis used is SWOT analysis. Video Virtual Tour 360 Matrilineal Museum, Center for Preservation of Cultural Values ​​of West Sumatra, will be implemented into supporting media
Promosi Coffee Tubruk Bamboo Fajri Muhammad; San Ahdi
Jurnal Kajian dan Penelitian Umum Vol. 1 No. 5 (2023): Oktober : Jurnal Kajian dan Penelitian Umum
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v1i5.423

Abstract

Coffee Tubruk Bamboo is a coffee brand in the city of Padang owned by Rizky Afrizal Candra. Coffee currently lacks a distinctive identity, therefore a new identity is created in the form of a logo. This logo incorporates colors and typography that encapsulate the original concept, aiming to make it memorable for both current and potential customers. The logo draws inspiration from the shape of a bamboo plant and coffee beans, symbolizing the signature of a business run from a bamboo-themed setting and complemented by the presence of coffee beans, all accompanied by a lettermark of the name “Coffee Tubruk Bamboo. " The design is in harmony with modern aesthetics while maintaining a playful shape. To develop a promotion strategy for Coffee Tubruk Bamboo, an analysis using the framework "5W+1H" (what, who, where, when, why, and how) is used. This approach aims to reveal solutions and overcoming challenges. The design process begins with observations and interviews with the owner of Coffee Tubruk Bamboo, ensuring the collection of important data for promotion strategies. Main promotional media includes posters, along with supporting materials such as packaging, X-banner displays, business cards, tote bags, stickers , promotional videos, and screen printing t-shirts.
PELATIHAN GERABAH DALAM KRIYA KERAMIK SERTA STRATEGI PROMOSI IBU-IBU PKK KELURAHAN KOTO PANJANG DI KOTA PADANG Angga Elpatsa; Siti Aisyah; San Ahdi; Ary Ramadhan; Zubaidah Zubaidah
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 11 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, November 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i11.999

Abstract

Gerabah dalam kriya keramik salah satu jenis kerajinan yang bisa menambah keterampilan Ibu-ibu PKK Kelurahan Koto Panjang, Ikur Koto Kecamatan Koto Tangah, dengan bertambahnya wawasan mengenai kriya keramik maka akan menambah income untuk Ibu-ibu yang mayoritas sebagai ibu rumah tangga. Selain pengetahuan mengenai kriya keramik, pada pelatihan ini juga memberikan teori mengenai strategi pemasaran yang efektif dan efisien. Seperti kiat-kiat menggunakan media sosial yang bisa dimaksimalkan untuk memasarkan produk yang telah dihasilkan dari pelatihan. Metode pelaksanaan yang digunakan adalah metode ceramah, demonstrasi, tanya jawab dan evaluasi. Pada umumnya masyarakat memerlukan keterampilan, khususnya Ibu-ibu PKK yang berasal dari Kelurahan Koto Tangah, Ikur Koto Kecamatan Koto Tangah. Dimana kelompok PKK sangat antusias dan bersemnagat untuk memperoleh ilmu dan keterampilan. Hal ini terbukti dengan aktivnya diberbagai kegiatan, hal ini menjadikan kelompok PKK menjadi teladan bagi kelompok PKK lainnya. Namun sejak tahun 2021, kelompok PKK tidak mendapat pelatihan dibidang kerajinan tangan karena tidak adanya dana dari kelurahan.
Promosi Objek Wisata di Kecamatan X Koto Singkarak Sumatera Barat Muhammad Alfansha Agyuri; San Ahdi
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.1020

Abstract

One of the sub-districts in West Sumatra that has tourism potential is X Koto Singkarak. However, due to the lack of promotion, especially in the tourism sector, there are still many people who do not know about the existence of tourism in X Koto Singkarak District. These factors cause the need to produce media in order to promote tourism in X Koto Singkarak District. The best type of media to promote tourism is video. The design of this promotional video will highlight the artificial and natural tourism in the sub-district. This video was published on a number of social media platforms, such as Instagram, Tiktok, and YouTube.