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All Journal Media Kesehatan Masyarakat Indonesia Citradirga - Jurnal Desain Komunikasi Visual dan Intermedia AKSA - Jurnal Desain Komunikasi Visual
Etsa Astridya Setiyati
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Arts Computer Science & IT Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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ANAK DAN JAJANAN SEKOLAH: PROGRAM PEMBERDAYAAN KESEHATAN ANAK SEKOLAH DALAM PERSPEKTIF PEMERINTAH DAERAH Anna Triwijayati; Etsa Astridya Setiyati; Yudi Setianingsih; Maria Lucia Luciana
Media Kesehatan Masyarakat Indonesia Vol. 12 No. 3: SEPTEMBER 2016
Publisher : Faculty of Public Health, Hasanuddin University, Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.213 KB) | DOI: 10.30597/mkmi.v12i3.1078

Abstract

Pemberdayaan anak akan konsumsi makanan jajanan di sekolah merupakan upaya untuk memastikan anak mampu mengambil keputusan konsumsi dengan tepat dan terlindung dari bahaya jajanan yang tidak sehat. Upaya tersebut antara lain menjadi tanggungjawab pemerintah pusat dan daerah. Penelitian ini menggunakan metode kualitatif melaluifocus group discussion dengan instansi pemerintah, yaitu Balai Besar Pengawas Obat dan Makanan di Surabaya, Dinas Kesehatan Kota dan Kabupaten Malang serta Dinas Perindustrian dan Perdagangan Kota dan Kabupaten Malang. Hasil diskusi menunjukkan bahwa pemerintah mengambil peran mengatur regulasi yang berkaitan dengan sekolah, kantin dan Pedagang Kaki Lima (PKL) terkait dengan jajanan sehat untuk anak. Namun, di sisi lain program-program tersebut belum banyak berkaitan langsung dengan sasaran utama yaitu anak jajanan sekolah. Diperlukan pula upaya lintas sektoral untuk memberdayakan anak yaitu dengan melibatkan sekolah dan orang tua.
Re-Branding dan Perancangan Promosi untuk Clothing Maker-Garmen di Malang Callista Ignacia; Etsa Astridya Setiyati; Ayyub Anshari Sukmaraga
Citradirga - Jurnal Desain Komunikasi Visual dan Intermedia Vol 3 No 02 (2021): Volume 03, Nomor 02, Oktober 2021
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v3i02.675

Abstract

In beginning and building on a business, brand name and product quality are important things to note. Therefore, with branding or re-branding can be a limitation and differentiator of each business actor. Besides promotional media design is also very helpful in increasing awareness. Design object in this Final Project is Clothing Maker-Garmen in Malang. Clothing Maker-Garmen is one of the small and medium business working at clothes convection. Since established in 2014 Clothing Maker-Garmen has not been widely known by the public. Therefore, it is necessary to re-branding in order to increase brand awareness and business income. The resulting media are logo (positive and negative), tagline, corporate identity (letterhead, envelope, seal, payment note), graphic standart manual (GSM), as well as promotional media such as brochures, business cards, catalog books and merchandises. The method used is qualitative-descriptive and data retrieval is done through the process of interview (in depth interview) and book-related study. Data analysis used in re-branding and promotion design is Segmentation, Targeting and Positioning (STP). The design used in the form of media design and creative design. The result of re-branding design obtained in the form of increased brand awareness that hit or effect on increasing the number of person and business income.
Perancangan Brand dan Publisitas Padepokan Seni Topeng Asmorobangun untuk Meningkatkan Ekuitas Merek Aditya Nirwana; Etsa Astridya Setiyati
AKSA: Jurnal Desain Komunikasi Visual Vol. 1 No. 2 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v1i2.9

Abstract

Wayang Topeng Malangan is a valuable cultural asset with various potentials for the development of the nation's character, but the many people in Malang are still unaware. Getting to understand the studio is the entrance for the people to understanding Wayang Topeng Malangan, one of which is Padepokan Seni Topeng Asmorobangun. The aim of this research is to obtain a visual marketing communication design in the form of Asmorobangun brand, that can increase brand equity, as well as marketing media that can become a medium of information for Malang city people to understanding Wayang Topeng Malangan. With a customer-based marketing strategy (STP), and marketing mix (4P), the results is is the concept of design in the form of 'millenial', progressive, democratic, popular, which in itself offers value in a more progressive form. With visualizations communicating those positions, it is expected to foster brand equity in the target market of young people (men and women) at 18-25 years old, attend high school or college, be educated, familiar with technology, internet, and popular culture. Visualization of the concept, obtained brand identity such as logo, corporate color, typography, photography, illustrations, and supporting elements, and all of that implemented at ; 1) Poster; 2) Roll Banner; 3) Stationery; 4) Social media advertising; 5) Business Cards; 6) Corporate Identity System (CIS); 2) Site; and 3) Photo Books.
Co-Authors Aditya Nirwana Anna Triwijayati Ayyub Anshari Sukmaraga Callista Ignacia Maria Lucia Luciana Yudi Setianingsih