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p-Index From 2019 - 2024
0.23
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All Journal International Journal of Communication and Society
Mei-Ru Chen
Asia University
Languange, Linguistic, Communication & Media Social Sciences

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Challenges of internationalization of the Indonesian museum guides' communication skills competency Nur Endah Nugraheni; Ghifari Yuristiadhi Masyhari Makhasi; Endang Soelistiyowati; Shu-Chuan Chen; Mei-Ru Chen; Chia-Chen Chang
International Journal of Communication and Society Vol 4, No 1 (2022): June
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v4i1.254

Abstract

As the front guards, museum guides need to master many skills that support the role of transferring information in the museum to every visitor who comes, both domestic and foreign. More specifically, every museum guide must master foreign language skills in order to serve foreign visitors. Unfortunately, not all museum guides have foreign language skills, especially English, and other supporting skills such as curation, communication, and public speaking. This paper investigates the limited ability of English mastery and other supporting skills of museum guides in two government-owned museums in Yogyakarta, the second tourism city in Indonesia, and how far they affect the internationalization of the two museums as representatives of other museums in Indonesia. This descriptive research uses data collection methods in surveys with questionnaires and in-depth interviews with guides and visitors of the museum, both domestic and foreign. This research found that limited foreign language skills, especially English and other professional skills of museum guides, can slow down the museum's internationalization process in Indonesia.
Co-Authors Chia-Chen Chang Endang Soelistiyowati Ghifari Yuristiadhi Masyhari Makhasi Nur Endah Nugraheni Shu-Chuan Chen