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Keterlibatan Konsumen berdasarkan Efektivitas Iklan terhadap Loyalitas Merek pada Produk Sim Card IM3 di Wilayah Sidoarjo Handayani, Wiwik
Jurnal Aplikasi Manajemen Vol 7, No 3 (2009)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Abstract: Progressively increase consumer of HP (hand phone) at this time, make a celluler provider in this country compete to give programs can make consumer interest. Like a IM3 which give telephone and SMS tarif cheap to consumer. IM3 many use advertising like a print and electronic to introduce program they are to consumer celluler. But often advertising present good by IM3 or other celluler provider too abundant, so that make consumer swallow the bait. In this fact, need consumer don’t feel swallow the bait. With consumer involvement in searching information about brand, expect consumer can know good or bad a program from celluler provider, to be make brand loyalty from consumer to product from celluler provider. Because that the purpose from this research is to know consumer involvement to sim card brand through advertising so that can make brand loyalty. Sample which use in this research is consumer IM3’s sim card of old age minimum 16 year which buying repeat voucher more from 10 time and use more from 1 year. Data’s gathering do by submit list of question to respondent (questioner). Analysis used in research is Structural Equation Modeling (SEM). The result from this research is can know that advertising effectiveness influential positive to customer involvement. So also with consumer influential positive to brand loyalty. Keywords: Advertising Effectiveness, Consumer Involvement, and Brand Loyalty
Susu Kedelai Menurunkan Resistensi Insulin pada Model Diabetes Melitus Tipe 2 Handayani, Wiwik; Rudijanto, Ahmad; Indra, Mohammad Rasjad
Jurnal Kedokteran Brawijaya Vol 25, No 2 (2009)
Publisher : Fakultas Kedokteran Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (76.008 KB) | DOI: 10.21776/ub.jkb.2009.025.02.2

Abstract

Type 2 Diabetes mellitus (T2DM) is characterized by hyperinsulinemia and hyperglicemia. Soy bean Milk ishigh nutrient drink, especially its protein contain. Several researches demonstrated that soy bean proteindecrease plasma insulin and blood glucose level. The aim of this study is to investigate the effect of soy beanmilk in reducing insulin resistance of rat T2DM Model. This experimental study used pre and post test controlgroup design. Male Rattus norvegicus wistar strain 8 week old were used as animal model. T2DM rats wereconstructed by giving high fat diet and continue with injection of low dose of streptozotocin. Rats were dividedinto 7 groups (1) Negative control group (2) Positive control group (T2DM rat without soy bean milk) (3) T2DMrat that treated with genistein 15 g/kgBW (4) T2DM rat that treated with soy bean milk 10 ml/kgBW/day (5)DMT2 rat that treated with soy bean milk 30 ml/kgBW/day (6) T2DM rat that treated with soy bean milk 60ml/kgBW/day and (7) T2DM rat that treated with soy bean milk 90 ml/kgBW/day.
SINTESIS TRIGLISERID RANTAI SEDANG MELALUI ESTERIFIKASI ENZIMATIS GLISEROL DAN ASAM LAURAT DARI MINYAK INTI SAWIT Wibowo, Tri Yogo; Handayani, Wiwik; Astuti, Astuti; Setianto, Wahyu B
Jurnal Teknologi Pertanian Vol 16, No 2 (2015)
Publisher : Fakultas Teknologi Pertanian Universitas Brawijaya

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Abstract

Minyak inti sawit (PKO) merupakan minyak yang diolah dari kernel sawit. Minyak ini mengandung asam lemak rantai sedang seperti asam kaprilat, asam kaprat, asam kaproat, dan asam laurat, dimana asam lemak ini dapat digunakan sebagai bahan baku pembuatan bahan kimia yang banyak manfaatnya seperti trigliserid rantai sedang (medium chain triglyceride). Produk MCT telah dimanfaatkan untuk pengobatan penderita HIV, kanker, gangguan jantung, dan gangguan pada pencernaan. Rancangan percobaan Box-Behnken dipakai untuk menguji parameter proses pada produksi medium chain triglyceride (MCT) dari asam laurat melaui proses esterifikasi enzimatis menggunakan katalis enzim Rhizomucor miehei. Parameter esterifikasi yang diuji mencakup rasio mol gliserol dan asam laurat, suhu reaksi dan waktu reaksi. Produk MCT mencapai nilai terbaik pada kondisi operasi rasio mol gliserol dengan asam laurat 1:6, selama 6 jam, dan pada suhu 60 °C dengan rendemen MCT 48.81% dan konversi asam laurat sebesar 88.19%. Sementara itu, konversi terendah dihasilkan pada kondisi operasi selama 24 jam, pada suhu 55 °C dan rasio mol gliserol dengan asam laurat 1:9 dengan konversi hanya 24%
Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing Handayani, Wiwik
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol 7, No 2 (2017)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.306 KB) | DOI: 10.25139/sng.v7i2.364

Abstract

This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem of this research is the low of cunsumer awareness to consume green product, because the lack to comprehend the importance of green product usage for health and eco-friendly. The purpose of this research is to test the influence of consumer attitude of green products towards purchase intention. Hypothesis testing using Partial Least Square (PLS). The result of analysis show that there is influence among consumer attitude of green product towards consumer purchase intention significantly.
The Effect of Service Quality and Product on Loyalty through Imagery and Customer Satisfaction Alfa Mart Jungke Karanganyar Handayani, Wiwik
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Publisher : STIE AUB Surakarta

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Abstract

This study aims to determine empirically and analyze the effect of quality of service and product loyalty through image and customer satisfaction Alfa Mart Jungke Karanganyar. Techniques of analysis in this research is the analysis of multiple linear regression lines, validity and reliability, linearity test and test hypotheses that include multiple linear regression, simultaneous test (F test), partial test (t test), determination coefficient and path analysis.T Test Results: In the first equation can be concluded that the variable quality of service and products significantly influence the image. In the second equation can be concluded that the variable quality of service and products significantly influence satisfaction. In the third equation can be concluded that the quality of services, products, and satisfaction Significant effect on loyalty. While the image of the variables not significant effect on loyalty. F test can be concluded jointly variable quality of service, product, image and satisfaction significantly influence consumer loyalty Alfa Mart Jungke Karanganyar. R2 can be concluded that the total value of R2 can be interpreted totaling 0.977 variation in Alfa Mart Consumer Loyalty Jungke Karanganyar explained by the variable quality of service, product, image and satisfaction of 97.7% and the remaining 2.3% described other variables outside the model study.Quality of service to the loyalty of more effective use of lanes indirectly, ie through varaibel satisfaction. product loyalty more effectively use the direct path without passing through the image and satisfaction as a result of the direct effect is greater than the indirect effectKeywords: quality of services, products, citra, satisfaction, loyalty
Community Empowerment School Closure Localization Dolly In Kelurahan Putat Jaya Sawahan Surabaya Handayani, Wiwik; Mulyaningsih, Sri; Widayati, Wiludjeng
ENGAGEMENT Vol 1 No 2 (2017): November 2017
Publisher : ASOSIASI DOSEN PENGABDI MASYARAKAT, FKDP KOPERTAIS IV

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Abstract

The closure of the localization of Dolly has issues of its own for the surrounding community or communities affected. This is due to the lack of the skills possessed by the localization community around, causing the decline in family income. Through the activities of the service are expected to improve the skills of the community affected and its revenues. Activities include training in entrepreneurship, dedication to the creation of creative effort, packaging, processing of catfish into a dumpling, nugget and mince. The selection of catfish as a base material because the Catfish is easy to get, cheap and easily cultivated by rural communities as well as urban areas. In addition to the fish is a very good protein for growing children and also adults because of low colesterol. Training activities are conducted four times by way of direct practice so that they really can do it yourself after you finish training. In an effort to increase revenue, after completion of the training the participants were required to produce and sell it as well as do mentoring. Thus the process of evaluation and monitoring will help affected communities business growth.  
Pendampingan Komunitas Produsen Kecap Skala Rumah Tangga di Kelurahan Putat Jaya Kec. Sawahan Kota Surabaya Handayani, Wiwik; Irbayuni, Sulastri; Susilowati, Luky
ENGAGEMENT Vol 3 No 1 (2019): May 2019
Publisher : ASOSIASI DOSEN PENGABDI MASYARAKAT, FKDP KOPERTAIS IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/engagement.v3i1.90

Abstract

Today, efforts to build the entrepreneurship of society have begun to grow. Making Soy Sauce is an opportunity for home industry to increase the level of economy of the community. However, the obstacle faced by the community is the high price of soybeans and the condition of the people in the Putat Jaya village who do not have a fixed income and do not have the skills, so it is necessary to find another alternative to making the soy sauce. By using the Asset-Based Community Development (ABCD) method, this study aims to provide training assistance to make soy sauce using cheaper ingredients, but it still has high quality. As a result of this assistance, the community was given counseling and twice practice to makie soy sauce from the basic ingredients of coconut water. The training in making coconut water sauce was successfully carried out, and the residents of Putat Jaya village were able to make good quality of soy sauce with savory taste, so that the community was able to become a soy sauce producer with coconut water and have a community of soy sauce makers
IMPROVING TRADITIONAL MARKET SUSTAINABILITY IN THE INDUSTRIAL 4.0 ERA THROUGH IMPULSIVE BUYING STRATEGY: A CASE IN EAST JAVA, INDONESIA Handayani, Wiwik; Iryanti, Endang; Safeyah, Muchlisiniyati; Hardjanti, Susi
International Journal of Supply Chain Management Vol 8, No 3 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

In the industrial 4.0 era, the issue of impulsive buying to maintain an increased purchases has become ever more attractive to be explored. The major ground is the existence of technology that stimulates consumer s interest to products in sight. A more eye-catching display, will escalate consumers' desire to shop. Many modern markets have applied technology to intensify consumer purchases, however, in traditional markets such practices seem to be unfamiliar. For this reason, this study examined variables that affect impulsive buying behavior in traditional markets, employing factors that encourage impulsive buying in the modern market to the traditional markets. Population in this study was consumers of traditional markets in East Java, with purposive sampling technique, and respondents amounting to 400 people. The first research procedure was an experiment, controlling four variables, namely the environment, discount price, payment procedures and facility, continued by spreading questionnaires to respondents. Afterwards, the data was being analyzed using PLS (Partial Least Square). The results of the analysis displayed that the model was acceptable which explained that variable such as environment, discount price, payment procedures and facility affect impulsive buying in traditional markets. Thus, it may be concluded that impulsive buying behavior in modern markets and traditional markets is similar. When discount prices contributed the greatest influence on the traditional markets, in modern markets, the impact was even more profound.
STATISTICAL PROCESS CONTROL (SPC) UNTUK PENGENDALIAN KUALITAS PRODUK MEBEL DI UD. IHTIAR JAYA ELYAS, RICKI; HANDAYANI, WIWIK
Bisma: Jurnal Manajemen Vol 6, No 1 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/bjm.v6i1.24415

Abstract

ABSTRACT The influence of globalization in the industrial world today has led to intense and competitive competition between companies. UD. Ihtiar Jaya is a manufacturing company engaged in furniture, especially those made from teak wood. The company serves retail product sales, as well as servicing or renovating various types of furniture. To be able to produce good quality, quality control activities are carried out. This research aims to determine the number of defective furniture products and the most dominant type of defects at UD. Ihtiar Jaya, to analyze the implementation of quality control at UD. Jaya Jaya uses Statistical Process Control in an effort to reduce the number of defective products, and to identify what factors cause damage/defects in products manufactured by UD. Ihtiar Jaya.In this research, the sample used was the number of defects in furniture products at UD. Ihtiar Jaya in 2018. The technique of determining this sample uses purposive sampling. This research uses the Statistical Process Control method, namely check sheet, pareto diagram, control chart, and fishbone diagram.Based on the results of the check sheet, it was concluded that the average product defect was 10.38% per month. From the results of the Pareto diagram can be seen that the highest level of defects is scratched with a total of 104 units or 61.18% of the total defective products in 2018. While the results of the control chart that have been made can be seen that the quality control is not controlled and not in accordance with standards. From the results of fishbone diagram concluded that the factors that cause product defects are human factors, production machinery, materials, work methods, and work environment.
Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing Handayani, Wiwik
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 7 No. 2 (2017)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/sng.v7i2.364

Abstract

This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem of this research is the low of cunsumer awareness to consume green product, because the lack to comprehend the importance of green product usage for health and eco-friendly. The purpose of this research is to test the influence of consumer attitude of green products towards purchase intention. Hypothesis testing using Partial Least Square (PLS). The result of analysis show that there is influence among consumer attitude of green product towards consumer purchase intention significantly.