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The Influence of Humor Appeal Advertising on Purchase Decision Using Brand Awareness as a Mediating Variable (Study in Djarum 76 Cigarette Advertising Video “Pengen kurus" Edition) Alfian Nurdiansyah
Jurnal Ilmiah Mahasiswa FEB Vol 6, No 2: Semester Genap 2017/2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (490.298 KB)

Abstract

Pentingnya sebuah iklan di era global mewajibkan pemasar untuk menciptakan promosi yang kreatif, efektif, dan efisien. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh daya tarik iklan humor terhadap keputusan pembelian dengan kesadaran merek sebagai variabel yang melakukan mediasi. Studi dalam video iklan rokok Djarum 76 edisi “Pengen Kurus”. Jenis penelitian yang dilakukan adalah explanatory research dengan metode survei. Sampel berjumlah 150 responden dengan teknik pengamilan sampel purposive sampling. Metode analisis menggunakan PLS SEM. Data tersebut adalah tanggapan dari 150 responden sampel yang merupakan perokok aktif yang telah berumur 18 tahun atau keatas  dan telah menonton video iklan rokok Djarum 76 edisi “Pengen Kurus”. Hasil dari penelitian ini menunjukan terdapat pengaruh yang tidak signifikian antara humor appeal advertising dengan purchase decision. Namun selain itu, terdapat pengaruh signifikan antara humor appeal advertising dengan brand awareness dan brand awareness dengan purchase decision. Brand awareness memiliki pengaruh yang positif dan signifikan atau bisa menjadi pihak mediasi antara variabel sex appeal advertising dengan purchase decision. Hasil dari penelitian ini harus menjadi perhatian khusus bagi para pemasar bahwa iklan yang menarik tidak selalu mendorong konsumen untuk membeli produk.Kata kunci: humor appeal advertising, purchase decision, brand awareness.
Analisis Mirror Server menggunakan Load Balancing pada Jaringan Area Lokal Alfian Nurdiansyah; Nugroho Suharto; Hudiono Hudiono
Jurnal Jaringan Telekomunikasi Vol 10 No 4 (2020): Vol 10 No 04 (2020) : Desember 2020
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jartel.v10i4.57

Abstract

A Server is a system that provides certain services on a computer network. The Server has its own operating system called the network operating system. The Server also controls all access to existing networks.  In order to help server tasks, a server mirroring system is set up where the server is duplicating a data sets or an exact clone of a server providing various information. Mirror server or also called Server synchronization is a duplicate of a server. To add performance from the server, a load balancer is required. Load balancing is a technique for distributing two internet connection paths equally. With the application of load balancing the traffic will run more optimally, maximizing throughput, and avoiding overload on the connection path. Iptables is used for IP filtering so the clients could access the server according to the closest server zone, so that the load balance combined with iptables can reduce the server's load. A common problem is when many clients access a server and the server will overload and cause the server performance to be slow because of the heavy traffic. The access Client also get the effect of this, which is slow response time. From the result of research on the combination of load balance and iptables, it was found that the load balance with the round robin algorithm the average delay obtained for server1 was 0.149 seconds and 0.19122. Server2 has an average delay of 0.161 seconds and 0.012 seconds.
RANCANG BANGUN APLIKASI INVENTORY METODE FIFO DAN LAPORAN STOK BARANG PADA KPRI “MANFAAT” LEMBAGA PENJAMIN MUTU PENDIDIKAN (LPMP) JAWA TENGAH MENGGUNAKAN MICROSOFT VISUAL BASIC.NET Alfian Nurdiansyah; Afiat Sadida
Jurnal Aktual Akuntansi Keuangan Bisnis Terapan (AKUNBISNIS) Vol 4, No 1 (2021): VOL 4 NO 1 MEI 2021
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/akunbisnis.v4i1.2808

Abstract

The purpose of this paper is to build an inventory information systemapplication program using the FIFO method and the Stock Report using MicrosoftVisual Basic. NET to reduce errors in calculations and inventory recording errorswhose operations can be easily understood by users. Data collection methods used are interview methods, observation and literature study. The writing method used in this research is the description method which explains the general profile of the Central Java Education Quality Assurance Agency (LPMP) KPRI and the exposition method to explain the results of the system design being implemented. It is hoped that the FIFO method of inventory system design and inventory reports will minimize the problems encountered so that it can produce reports and display accurate data according to actual conditions.For the preparation of the FIFO method of inventory information system software and inventory reports, there are several stages: system analysis, process analysis, conceptual design, detailed design, implementation and conversion. Reports generated include the FIFO method inventory of goods reports, goods inward reports, goods outgoing reports and goods returns reports.