Kurnia Illahi Manvi
Fakultas Pariwisata dan Perhotelan

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PENGARUH SUMBER DAYA & FAKTOR PENDUKUNG TERHADAP DAYA TARIK OBJEK WISATA KANDI KOTA SAWAHLUNTO Kurnia Illahi Manvi
JURNAL PENDIDIKAN DAN KELUARGA Vol 9 No 2 (2017): Vol 9 No 2 (2017)
Publisher : Fakultas Pariwisata dan Perhotelan Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jpk/vol9-iss2/56

Abstract

Resources factors and attraction or core resources and states in order to attractors event in a tourist destination , includes: phsysiography and climate , culture and history , market ties , mix of activities , the tourism suprastructure by factors in support of and resources ( supporting factors and states in order to resources event in a tourist destination, includes: infrastructures , accessibility , facilitating resources , hospitality and politic will. The methodology used in this study is descriptive quantitative to see the condition of core resources and attractors and supporting factors in tourist destinations Kandi Tourism Object of Kota Sawahlunto, correlation method to see the relationship between the factor itself and its relationship with tourist destination Object Kandi Kota Sawahlunto regresional method to find out how big the influence of core resources and attractors factors and supporting factors that exist on the tourist attraction in Kandi Sawahlunto Tourism Object. The result of the research is the development of tourism object conducted by the Department of Tourism and Culture of Sawahlunto City in the Tourism Object of Kencana Kota Sawahlunto has started to show good development seen from the course resources and attractors and supporting factors is 51%. Factors that influence the attractiveness tourist destinations Kandi Sawahlunto Tourism Objects are the variables that exist in course resources and attractors and supporting factors are very significant effect on tourist attraction, such as culture and history variables, mix of activity and infrastructure.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN PELANGGAN PADA RESTORAN LAMUN OMBAK KOTA PADANG Kurnia Illahi Manvi
JURNAL PENDIDIKAN DAN KELUARGA Vol 11 No 1 (2019): Jurnal Pendidikan dan Keluarga
Publisher : Fakultas Pariwisata dan Perhotelan Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jpk/vol11-iss1/546

Abstract

Padang Restaurant business today shows a relatively rapid development, proven by the increasing number of Padang Restaurants in Indonesia. This indicates that the intensity of competition in the restaurant business is getting stronger. The tendency of people or customer eating in the Padang restaurant is considered to have its own taste, which is able to provide a place in the hearts of food lovers. This kind of opportunity is used by the Lamun Ombak Restaurant to provide a service model that is really needed by the surrounding community. The variety of products and service systems for the Lamun Ombak Restaurant, in fact, can relatively influence purchasing decisions so that maximum customer satisfaction can be created. This study aims to determine the effect of the marketing mix on customer satisfaction at Lamun Ombak Restaurant. The research design used surveys and research methods which are associative methods. The research instrument uses a Likert scale, and the analysis technique uses multiple linear regressions, considering the model is composed of a number of causal relationships between latent variables. Keywords: marketing mix, restaurant, customer satisfaction.