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DESAIN MODEL KANVAS PADA PENGEMBANGAN BISNIS PRODUK INOVASI UNTUK MEMENANGKAN SEGMEN PASAR MILENIAL (STUDI PADA PT. TELEKOMUNIKASI INDONESIA, Tbk) Almira, Winona; Handriana, Tanti
Jurnal Manajemen Dayasaing Vol 21, No 2 (2019): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v21i2.9011

Abstract

Millennial is currently the most important target in the marketing world in the digital age. Based on the survey, the number of internet service users in Indonesia is dominated by the millennial segment. However, millennials have different characteristics. Thus, special strategies are needed to penetrate and win planned markets. In this study, a qualitative analysis was used by implementing the concept of business model canvas in order to obtain a comprehensive business plan for the digital and telecommunication company. The canvas designs resulted in this study not only can be applied in the digital and telecommunications companies, but also in all fields of companies that start to utilize digital applications in their services.
Green Marketing Tools, Supply Chain, Religiosity, Environmental Attitude and Green Purchase Behavior Aslamatis Solekah, Nihayatu; Handriana, Tanti; Usman, Indrianawati; Sani Supriyanto, Achmad
International Journal of Supply Chain Management Vol 9, No 4 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

The aim of the current study is to examine the role of green marketing tools, religiosity, supply chain management environmental attitude on green purchase behavior in the millennial generation based on these variables, then the Instruments are determined. Data collection methods in this study were questionnaires. The results of the collected 268 questionnaires of respondents were processed using descriptive and quantitative analysis tools using SEM (Structural Equation Model) analysis techniques with Stata 13. The greater green marketing tools which consist of Environmental Advertisement, Perception of eco-labels, Perception of an eco-brand, Trust in eco-label and eco brand the greater possibility to influence Green Behavioral Purchase (GBP). The greater Environmental Attitudes (EA) which consist of Environmental Knowledge (EK) and Environmental Value (EV) the greater positive effect on Green Behavioral Purchase (GBP). The greater religiosity value which consists of (religious belief), experiential ritualistic (religious feeling), Intellectual (religious knowledge), application consequences of religious effect the greater environmentally friendly attitude and Green Behavioral Purchase (GBP). Religiosity moderates the relationship between EA and GBP, so the relationship between EA and GBP is stronger for consumers with high Religiosity than consumers with lower Religiosity. This study will fill this gap. As a result, what this study proposes is the scarce and the new and original constructs respectively- The green purchasing behavior among millennials generation and also provides a framework for the study which makes it possible to explore the relation between green marketing tools, religiosity, environmental attitude and green purchase behavior.
Consumer Attitudes Toward Advertisement and Brand, Based on the Number of Endorsers and Product Involvement: An Experimental Study Tanti Handriana; Wahyu Rahman Wisandiko
Gadjah Mada International Journal of Business Vol 19, No 3 (2017): September-December
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.733 KB) | DOI: 10.22146/gamaijb.18338

Abstract

Utilizing endorsers in the advertising industry to promote products is currently on the rise, and employing celebrities as the endorsers is still the marketers’ favorite method. This study aims to analyze the influence of the number of endorsers and the product’s involvement on the consumers’ attitude towards the advertisement and the brand. The research’s approach used a 2x2 factorial experimental design. A total of 120 undergraduate students, who were further divided into 4 groups, were selected as the respondents of this study. The results show the differences in consumer attitudes towards advertisements and the brand, based on the number of endorsers and the product’s involvement. The study also reveals that if there is low involvement with the product, multiple celebrity endorsements will generate a better consumers’ attitude towards it than a single celebrity endorsement. Multiple celebrity endorsements will also generate a better attitude among the consumers towards the brand than a single celebrity endorsement will produce.
Keterkaitan antara Perilaku Merokok, Preferensi Waktu dan Pilihan Terhadap Resiko (Studi Kasus di Kota Surabaya) Lilik Sugiharti; Ni Made Sukartini; Tanti Handriana
Jurnal Ekonomi Kuantitatif Terapan 2016: Vol. 9, No. 1, Februari 2016 (pp. 1 - 88)
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.389 KB) | DOI: 10.24843/JEKT.2016.v09.i01.p02

Abstract

Empirical studies focus on the behavioral agents such as smoking addiction reported there is ambiguity in preference between smokers and non smokers, in terms of time and risk attitude. Study focuses on times preference between smokers and non smokers come to difference conclusion. Some studies reported that smokers tend to behave impulsive in time preference task.  On the other hand, other studies reported that non smokers behave impulsive. This study applies task and metodelogy of Pla and Jones (2003). Our study find there is no difference in time preference between smokers and non smokers, but compare to their counterpart, the smokers indeed avoid risky choices.
Konsumsi Rokok Berdasarkan Karakteristik Individu di Indonesia Lilik Sugiharti; Ni Made Sukartini; Tanti Handriana
Jurnal Ekonomi Kuantitatif Terapan 2015: Vol. 8, No. 1, Februari 2015 (pp. 1-112)
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.479 KB) | DOI: 10.24843/JEKT.2015.v08.i01.p04

Abstract

This study analyzes the correlation of smoking behavior and general health status of respondents and explores individual characteristics as determinant of individual becoming a smoker in Indonesia. This study utilizes data from Indonesia Family Life Survey (IFLS) on 2000 and 2007. Correlation analyzes and probit regression are the main estimation strategy in this study. There is negative correlation between smoking behavior and general health status of respondents. This finding implies that smokers tend to report their general health status are not good. From the probit regression for IFLS data in 2000 and 2007, it is found there is inverse relationship between smoking behavior and educational level. This imply that individual with primary educational level tend to be smoker with higher probability than individual with higher educational level. Corresponding with income level and housing status, this study finds that smoking behavior in Indonesia related with individual with lower income level.
DESAIN MODEL KANVAS PADA PENGEMBANGAN BISNIS PRODUK INOVASI UNTUK MEMENANGKAN SEGMEN PASAR MILENIAL (STUDI PADA PT. TELEKOMUNIKASI INDONESIA, Tbk) Winona Almira; Tanti Handriana
Jurnal Manajemen Dayasaing Vol 21, No 2 (2019): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v21i2.9011

Abstract

Millennial is currently the most important target in the marketing world in the digital age. Based on the survey, the number of internet service users in Indonesia is dominated by the millennial segment. However, millennials have different characteristics. Thus, special strategies are needed to penetrate and win planned markets. In this study, a qualitative analysis was used by implementing the concept of business model canvas in order to obtain a comprehensive business plan for the digital and telecommunication company. The canvas designs resulted in this study not only can be applied in the digital and telecommunications companies, but also in all fields of companies that start to utilize digital applications in their services.
Bentuk Loyalitas Donatur Pada Organisasi Filantropi Tanti Handriana
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 8 No. 3 (2015)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.953 KB) | DOI: 10.20473/jmtt.v8i3.2734

Abstract

Baik organisasi laba maupun nonlaba, keduanya membutuhkan relasi yang baik dengan pelanggan (donatur). Relasi yang terjalin di antara donatur dan organisasi filantropi merupakan kunci untuk meraih keberhasilan dan kelanggengan organisasi. Tujuan dari artikel ini adalah untuk menggali dan menganalisis informasi tentang bentuk-bentuk loyalitas pelanggan/donatur pada organisasi filantropi. Riset ini menggunakan metode penelitian kualitatif, dengan menggunakan teknik pengumpulan data berupa wawancara mendalam (indepth interview) pada para donatur organisasi filantropi. Sebagai pembanding (tri angulasi), maka dilakukan wawancara mendalam juga dengan pakar manajemen pemasaran serta organisasi filantropi. Hasil riset menunjukkan bahwa donatur yang memiliki komitmen relasional yang tinggi, kepercayaan yang besar pada organisasi, dan rasa terima kasih pada organisasi filantropi cenderung memiliki perilaku loyal pada organisasi filantropi di mana mereka selama ini mendonasikan uangnya. Adapun bentuk-bentuk loyalitas yang mereka lakukan antara lain adalah berupa kemauan untuk terus memberikan sumbangan di organisasi filantropi, apabila mendapat rezeki yang lebih banyak maka jumlah donasi yang mereka berikan juga akan ditingkatkan, tidak akan beralih ke organisasi lainnya, rela/berkenan untuk memberikan sumbangan tenaga dan fikiran mereka apabila organisasi membutuhkannya, serta tidak sungkan-sungkan untuk memberikan masukan demi kebaikan dan masa depan organisasi tersebut. Dengan demikian, hasil riset ini mendukung konsep relationship marketing dan konsep loyalitas di organisasi non laba.
Analysis of donors trust and relationship commitment in lembaga amil zakat in Indonesia Tanti Handriana
Journal of Economics, Business, & Accountancy Ventura Vol 19, No 1 (2016): April - July 2016
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v19i1.529

Abstract

The purpose of this study is to investigate the role of donors trust and relationship commitment in a non-profit organization. This study used a survey method and takes individual donors of Lembaga Amil Zakat as the research samples. There are 117 respondents used in this research. Structural Equation Modeling (SEM) is selected as the analysis technique. The findings of the study reveal that (1) shared values have significant effect on trust; (2) relationship marketing investment has significant effect on trust; (3) trust has significant effect on relationship commitment; and (4) trust has significant effect on future intentions. The contribution of this study is mainly to broaden the application of social exchange theory and relationship marketing concept which are suitable not only for profit-oriented organizations, but also for nonprofit oriented organizations.
Identifikasi Penyebab Pelanggan Hilang Pada Perusahaan Freight Forwarding (Studi Pada PT. Panah Perdana Logisindo) Rullyta Indrianti; Tanti Handriana
Prosiding FRIMA (Festival Riset Ilmiah Manajemen dan Akuntansi) No 2 (2019): Prosiding FRIMA
Publisher : Sekolah Tinggi Ilmu Ekonomi STEMBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.319 KB) | DOI: 10.55916/frima.v0i2.56

Abstract

Tujuan_Penelitian ini bertujuan untuk mengevaluasi beberapa faktor mengapa pelanggan akhirnya memutuskan untuk meninggalkan perusahaan pengirimanbarang sebagai mitra layanan logistik. Desain/Metode_Sampel dari penelitian ini adalah 10 informan dari pelanggan yang hilang dan perwakilan pemasar di perusahaan freight forwarding. Data dalampenelitian ini diperoleh melalui wawancara mendalam dan akan dianalisis menggunakan teknik triangulasi. Temuan_Hasil penelitian menunjukkan bahwa ada beberapa faktor bagi pelanggan untuk meninggalkan perusahaan seperti harga dan kualitas layanan yang tidakmemenuhi harapan. Pelanggan yang keluar karena alasan harga mungkin tertarik dengan paket promosi. Tetapi mereka yang pergi karena kualitas layanan akan membutuhkan perbaikan internal dan pendekatan secara personal. Implikasi_Penelitian ini memiliki implikasi bahwa pelanggan akan memiliki keinginan untuk kembali dan memberikan trial shipment ketika perusahaan menunjukkan perbaikan bagi setiap alasan yang dikemukakan. Jenis Penelitian_Studi Empiris
Desain Manajemen Mutu Terpadu Pada Pendidikan Pondok Pesantren Safuddin Zuhri; Tanti Handriana; Indrianawati Usman
Jurnal Sains Sosio Humaniora Vol. 5 No. 2 (2021): Volume 5, Nomor 2, Desember 2021
Publisher : LPPM Universitas Jambi

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Abstract

Pesantren telah menjadi pusat pengembangan SDM yang berbasis moralitas pada kehidupan sosial. Oleh karenanya pesantren seharusnya memposisikan diri sebagai industri jasa yang menawarkan pelayanan sesuai keinginan pelanggan. Penelitian ini merupakan penelitian kualitatif yang bersifat studi Pustaka. Sumber data penelitian ini adalah sumber sekunder dan primer. Data penelitian diperoleh dengan cara mengumpulkan berbagai buku dan jurnal tentang Total Quality Management (TQM) dan desain Manajemen Mutu Terpadu yang dianalisis secara kritis dan sistematis. Teknik analisis data dengan memakai analisis isi. Demi mewujudkan hal tersebut, pesantren mau tidak mau harus mengadopsi Manajemen Mutu Terpadu (Total Quality Management/TQM). TQM menekankan pada etika, budaya personal dan sistem kualitas yang terpadu dan terarah untuk berkomitmen bersama dari setiap warga pesantren dalam upayanya perbaikan mutu yang terintegrasi dan berkesinambungan. Pesantren dituntut agar dapat menjadikan diri sebagai lembaga pendidikan yang selalu melahirkan gagasan yang konstruktif dalam membangun desain manajemen pendidikan pesantren untuk selalu melakukan perbaikan mutu pendidikan Pesantren. Oleh karenannya perlu melakukan trobosan strategis demi mengembangkan desain mutu pendidikannya. Maka diperlukan perbaikan beberapai hal yang terkait dengan proses kependidikan di pesantren, yakni kurikulum, kepemimpinan, pembelajaran, layanan, dan evaluasi