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All Journal Tourism Reserch Journal
Andhalia Liza Marie
STP Trisakti
Education Social Sciences Transportation Other

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The Effect of Service Quality and Servicescape Towards Customer Satisfaction, Starbucks Coffee, Jakarta Andhalia Liza Marie
Jurnal Penelitian Pariwisata Vol 3 No 1 (2019): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v3i1.46

Abstract

This study aims to determine the effect of Service Quality and Servicescape Towards Customer Satisfaction Starbukcs Coffee, Jakarta. This type of research is explanatory research with a quantitative approach and using survey methods conducted on 100 customers of Starbucks Coffee, Jakarta. Sampling using nonprobability sampling method with purposive sampling technique. Data processing is done by using multiple linear regression analysis tools. Based on hypothesis testing, the results of the t test show that servicescape and service quality have a significant simultaneous effect on customer satisfaction.
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