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All Journal Jurnal Bisnis Terapan Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Bisma: Jurnal Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA
Yolanda Masnita
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Public Health Social Sciences

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 1 
INCREASING THE MARKETING POTENTIAL OF TOUCH AND THE TEMPE OF SWAKERTA PRIMKOPTI COOPERATIVES IN WEST JAKARTA IN THE NEW NORMAL ERA Soeharjoto .; Husna Leila Yusran; Debbie Aryani Tribudhi; Asep Hermawan; Yolanda Masnita
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol 5 No 2 (2021): Juni 2021
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.004 KB) | DOI: 10.32832/abdidos.v5i2.866

Abstract

Pandemi Covid-19 berdampak pada penurunan pendapatan masyarakat dan mempercepat revolusi industri 4.0, akibat adanya perubahan besar pada pola konsumsi masyarakat. Pasca pelaksanaan pembatasan sosial berskala besar memasuki era new normal, sehingga yang membawa angin segar bagi usaha kecil dan menengah dalam meningkatkan omzet penjualan. Untuk itu, pengabdian kepada masyarakat bertujuan membantu meningkatkan omzet penjualan dengan memanfaatkan potensi pasar. Pelaksanaanya menggunakan metode pelatihan dan penyuluhan dengan materi berupa potensi pasar dan pemasaran, serta strategi pemasaran. Hasil dari pelaksanannya dapat meningkatkan pengetahuan dan wawasan peserta mengenai potensi pasar dan pemasaran menjadi sebesar 90 persen, sedangkan strategi pemasaran menjadi 76 persen. Hal ini, membuat mitra termotivasi dan berani melakukan inovasi pemasaran. Peserta merupakan pelaku utama dikelompoknya dan sebagai anggota Koperasi, sehingga dapat memberikan multiplier effect yang besar, dan menjadi kelebihan dari aktivitas ini. Pada pelaksanaan selanjutnya, perlu diberikan durasi waktu yang lebih lama dengan materi proses produksi tahu dan tempe untuk menunjang efisiensi dan efektivitas agar dapat meningkatkan keuntungannya.
Relevance Brand Pride and Brand Loyalty in Choosing a Hospital during Pandemic Hani Wijaya; Muhamad Ivan; Ivansius Ivansius; Yolanda Masnita
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5463

Abstract

One of the basic considerations that can be used is the credibility of the hospital based on brand pride and brand loyalty. However, in hospitality, it is stated that brand pride has not been proven effect on brand loyalty, especially in the hospital industry sector during the COVID-19 pandemic. Using the Grand Theory Rational Choice Theory (RCT) to validate individual behavior by involving self-esteem, digital customer review and self-regulation is believed to make a positive contribution to strengthening brand pride of hospital customers for brand loyalty during the COVID-19 pandemic. This research contributes in the form of positive input for the hospital sector to be able to provide good services during the covid 19 pandemic.
PEMBERDAYAAN LEMBAGA KEUANGAN SYARIAH DALAM MENINGKATKAN PERAN INKLUSI KEUANGAN Yolanda Masnita; Hermien Triyowati; Khomsiyah Khomsiyah
JUARA: Jurnal Wahana Abdimas Sejahtera Volume 1, Nomor 1, Januari 2020
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1184.511 KB) | DOI: 10.25105/juara.v1i1.5911

Abstract

With a large number of unbanked people in Indonesia, innovative access to Financial Inclusion is needed. Financial inclusion activities that aim to eliminate all forms of obstacles both in the way of prices and non-prices of public access to use or utilize financial services. Community Service - PKM, this time aims to increase the role of the financial services sector, especially to the owners, top management, and employees of several LKMS (Sharia Microfinance Institutions) - Sharia Rural Banks (BPRS), as executors or performers of financial activities inclusive which will have an impact on improving the welfare of the dhu'afa community, poverty alleviation and regional / regional economic development. This PKM is followed by the owner, top management, and employees of BPRS members as ASBISINDO - Indonesian Sharia Bank Association located in Greater Jakarta. The method used is to provide training through lectures, discussions, and questions and answers, then carried out focus group discussions and the distribution of questionnaires. The results show that the quality and speed of sharia banking services must continue to be improved, among others, by developing reliable and adaptive information technology. To accelerate the development of Islamic financial inclusion, it can be done by establishing a micro waqf bank or working together with Micro Sharia Financial Institutions (LKSM) such as Baitul Mal Wattamwil (BMT) or Islamic financial services cooperatives (KKJS), while maintaining prudential principles. BPRS is expected to continue to develop and monitor the implementation of Islamic financial inclusion through microfinance without collateral, qardhul hasan financing, or joint liability through group leaders or financing thaharah for low-income people.Keywords: Financial Inclusion, Unbanked - no bank account, LKMS - Islamic Microfinance Institution, Financial Services.
Peran Produk Kecantikan dalam Memediasi Pengaruh Social Media Influencer Terhadap Sikap Konsumen Generasi Y Karisma Alva Syahada; Yolanda Masnita; Kurniawati
Bisma: Jurnal Manajemen Vol. 9 No. 1 (2023): Bulan April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/bjm.v9i1.52134

Abstract

This study aims to analyze the influence of social media influencers on consumer attitudes of generation Y towards beauty products. This research is a quantitative research. The data used is primary data with a questionnaire. The sampling technique was accidental sampling technique with a total of 33 samples. The analysis technique used is the normality test and the classical assumption test. The test method used is Kolmogorov-Smirnov. Durbin-Watson test, multiple linear regression test, and T test were conducted. The results of the first study, the estimated coefficient of 1.320 and p-value of 0.000 prove that the influence of social media influencers will increase consumer attitudes and social media influencers have a positive effect on consumer attitudes. Second, increasing social media influencers will increase beauty products as evidenced by the estimated coefficient of 0.821 and a positive effect on beauty products with a p-value of 0.021. Third, the estimated coefficient value is -0.298 and the p-value is 0.120 which indicates that increasing consumer attitudes will increase beauty products and there is no positive influence on consumer attitudes towards beauty products.   Keywords : influencers, consumer attitudes, beauty products
PELUANG REPURCHASE INTENTION PADA E-COMMERCE WEBSITES DENGAN MENINGKATKAN BRAND LEADERSHIP Afif Maulana; Yolanda Masnita
Jurnal Bisnis Terapan Vol. 7 No. 2 (2023): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v7i2.5791

Abstract

E-commerce is a form of trading carried out online using the internet. E-commerce can be done via computers, laptops, and even smartphones. This research aims to test and analyze the influence of Brand Leadership on Satisfaction, Satisfaction on Repurchase Intention and Brand Leadership on Repurchase Intention on e-commerce websites. The population of this research are people who use or buy products on e-commerce websites. The sampling procedure used in this research to collect relevant data was the use of a questionnaire. A total of 131 samples were collected and the method in this research used a purposive sampling method. Data were analyzed using SEM (Structural Equation Modeling) and AMOS (Analysis of Moment Structure) methods. The results of this research show that Brand Leadership has a positive influence on Satisfaction, Satisfaction has a positive influence on Repurchase Intention and Brand Leadership does not have a positive influence on Repurchase Intention.se Intention and Brand Leadership does not have a positive influence on Repurchase Intention.
Co-Authors Afif Maulana ASEP HERMAWAN Debbie Aryani Tribudhi Hani Wijaya Hermien Triyowati, Hermien Ivansius Ivansius Karisma Alva Syahada Khomsiyah Khomsiyah Kurniawati Muhamad Ivan Soeharjoto . Yusran, Husna Leila