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All Journal Jurnal Administrasi Bisnis Journal of Tourism and Creativity Dialektika: Jurnal Ekonomi dan Ilmu Sosial Dharma: Jurnal Pengabdian Masyarakat
Eny Endah Pujiastuti
Universitas Pembangunan Nasional Veteran Yogyakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH PENGALAMAN WISATAWAN TERHADAP KEPUASAN DAN KEPERCAYAAN SERTA NIAT BERKUNJUNG KEMBALI Eny Endah Pujiastuti
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 5 No 2 (2020): Dialektika : Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.041 KB) | DOI: 10.36636/dialektika.v5i2.465

Abstract

In contemporary marketing, the intention to revisit has become the main key in research so that tourists do not move to other destinations. intention to revisit tourist areas is influenced by many factors. The problem and purpose of this research is to analyze and prove the influence of tourist experience, satisfaction, trust in the intention to revisit intention. Destination Nature Posong Temanggung became a research location. Tourists who have visited once to the destination become a research sample. The data collected were 124 questionnaires, processed using SEM AMOS. The concluesion of te study shows that tourist’s experience satisfaction and trust direcly influence the intention to revisit. Implications of research findings such as managers provide positive experiences to tourists so that tourists are satisfied and trust the destination so they will visit again. Research limitations such as a number of samples have not been able to generalize the conclusions as a whole. Suggestions for further research, researchers recommended to increase the number of samples of various ages so that they can provide a complete model as a guide for managers to develop destinations.
Pengaruh Memorable Tourist Experience (MTE) terhadap Affective Commitment dan Behaviors Storytelling Eny Endah Pujiastuti; Aninda Maharaniputri; Adi Soeprapto
Journal of Tourism and Creativity Vol 5 No 1 (2021): Tourism
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v5i1.19247

Abstract

Affective Commitment is understood as the main key construct in relationship marketing research. Its explains how individual emotionally attached to their partner in consumption relationship. Affective Commitments can encourage tourists to tell others so that a strong relationship can be established between tourists and destinations. The aim of this study are to analyze and prove: (1) the effect of memorable tourist experience (MTE) on affective commitment, (2) the effect of affective commitment on storytelling behavior, (3) memorable tourist experience (MTE) on behavior storytelling. Research Location at Borobudur Temple. Tourists who have visited the Borobudur Temple as a research sample. The data collected was 130 questionnaires, processed using AMOS SEM. The conclusion from this study shows that (1) memorable tourist experience (MTE) significantly influences affective commitment, (2) affective commitment significantly influences storytelling behavior, (3) memorable tourist experience (MTE) significantly influences behavior storytelling. The implication of the research findings is that the manager must provide a memorable experience to tourists so that if the tourists feel pleasure, this will in turn lead to affective commitment and will tell others. Research limitations such as the closure of the Borobudur Temple caused by the Covid 19 pandemic, so the sample used is tourists who have visited the Borobudur Temple before the Covid 19. pandemic. Suggestions for further research, the researcher recommends using a sample of tourists who have visited the destination with the close distance between the visit to the destination and the time of data collection. Researchers can also add other variables to study the impact of Memorable Tourist Experience (MTE) on destinations and tourists.
Analisis Faktor yang Mempengaruhi Behavior Intention (Studi pada Wisatawan di Objek Wisata Puthuk Setumbu Borobudur) Eny Endah Pujiastuti; Lukmono Hadi; Siti Aminatul Zahro
Jurnal Administrasi Bisnis Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v9i1.27927

Abstract

Behavior intention is a key indicator that shows the success of tourism marketing strategies. The study is aimed to explain the effect of tourist experiences, satisfaction, trust, and behavior intention. Research location in the destination of Puthuk Setumbu, Borobudur. The research sample is the tourists who have visited Puthuk Setumbu Borobudur once, in Kurahan, Karangrejo Village, Borobudur District, Magelang Regency. The sample is the first time tourists because the research variable used is the intention to repurchase behavior. Data collected through a questionnaire. A total of 119 questionnaires were returned and data were analyzed using SEM AMOS. This research uses a relationship marketing approach. The results showed that there was a direct influence between tourist experience, satisfaction, trust and behavior intention.
PEMBERDAYAAN UKM MAKANAN OLAHAN CARICA DI WONOSOBO, JAWA TENGAH Eny Endah Pujiastuti; Humam Santosa Utomo; Suratna Suratna
Dharma: Jurnal Pengabdian Masyarakat Vol 1, No 1 (2020): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (327.708 KB) | DOI: 10.31315/dlppm.v1i1.4038

Abstract

The community service program is carried out at one of the SMEs in Wonosobo, Central Java, which produces and markets processed carica food products. The problems faced by SMEs are problems in the aspects of marketing, financial management and production. The purpose of community service is to improve the ability of SMEs to market products, manage company finances, increase the efficiency of the production process, and increase production capacity. The approach used in this community service is training and business assistance. The results felt by SMEs are the wider marketing of carica processed food products, structuring the company's financial system, efficiency in the production process, and increased production capacity.
Co-Authors Adi Soeprapto Aninda Maharaniputri Humam Santosa Utomo Lukmono Hadi Siti Aminatul Zahro Suratna Suratna