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All Journal EKONOMI BISNIS
Yogi Ariyanto
Sekolah Tinggi Ilmu Ekonomi Bima
Economics, Econometrics & Finance

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ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI KAIN TENUN BIMA DI MUTMAINAH KOTA BIMA Nafisa Iyelda; Nur Fetiningsih Syaframis; Yogi Ariyanto
EKONOMI BISNIS Vol 27 No 1 (2021): EKONOMI BISNIS
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/jeb.v27i01.1305

Abstract

This study aims to determine the analysis of the effect of price and product quality on buying interest in Bima woven fabrics in Mutmainah Kota. The population used in this study were consumers at Mutmainah Kota Bima, with a total of 50 respondents. The method used in this study is multiple linear regression analysis. With the help of Microsoft Excel and the SPSS 23 software. The independent variables of this study are price (X1) and product quality (X2). The variable attached to this research is buying interest (Y). The results of this study indicate that the price, promotion and quality of the product. simultaneous influence on buying interest.
Co-Authors Nafisa Iyelda Nur Fetiningsih Syaframis