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Sri Hartini
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Journal : Entrepreneur

 1 
SELF-IMAGE CONGRUITY: ROLE IN THE FORMATION OF CONSUMER ATTITUDES Hartini, Sri
Entrepreneur Vol 3, No 1 (2012): Jurnal Entrepreneur
Publisher : Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (56.846 KB)

Abstract

Abstract The more appropriate self-image of consumers with store image, the more positive consumer attitudes toward the retailer, so the higher the commitment and loyalty of consumers. There are four dimensions of self-image congruence of Actual self-image congruence, ideal self-image congruence, Social self-image congruence and ideal social self-image congruence. This study aims to explain the relationships between self image congruence.dengan Consumer attitudes. The study was conducted at a large mall in Surabaya consumers. Purposive sampling with sampling and accidental sampling. The study shows that there are only 2 dimensional image of the actual self and ideal self-image that determine consumer attitudes Keywords: self image, self image store image congruence, attitude. Abstrak Lebih tepat citra diri konsumen dengan citra toko, sikap konsumen yang lebih positif terhadap pengecer, sehingga semakin tinggi komitmen dan loyalitas konsumen. Ada empat dimensi keselarasan citra diri aktual harmoni citra diri, ideal citra diri kesesuaian, citra diri sosial kesesuaian dan ideal citra diri sosial kongruensi . Penelitian ini bertujuan untuk menjelaskan hubungan antara citra diri sikap konsumen congruence.dengan . Penelitian ini dilakukan di sebuah mal besar di Surabaya konsumen. Purposive sampling dengan sampling dan accidental sampling. Studi ini menunjukkan bahwa hanya ada 2 gambar dimensi dari diri yang sebenarnya dan ideal citra diri yang menentukan sikap konsumen. Kata kunci : citra diri, citra toko diri citra keselarasan, sikap .
SELF-IMAGE CONGRUITY: ROLE IN THE FORMATION OF CONSUMER ATTITUDES Hartini, Sri
Entrepreneur Vol 3, No 1 (2012): Jurnal Entrepreneur
Publisher : Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (56.846 KB)

Abstract

Abstract The more appropriate self-image of consumers with store image, the more positive consumer attitudes toward the retailer, so the higher the commitment and loyalty of consumers. There are four dimensions of self-image congruence of Actual self-image congruence, ideal self-image congruence, Social self-image congruence and ideal social self-image congruence. This study aims to explain the relationships between self image congruence.dengan Consumer attitudes. The study was conducted at a large mall in Surabaya consumers. Purposive sampling with sampling and accidental sampling. The study shows that there are only 2 dimensional image of the actual self and ideal self-image that determine consumer attitudes Keywords: self image, self image store image congruence, attitude. Abstrak Lebih tepat citra diri konsumen dengan citra toko, sikap konsumen yang lebih positif terhadap pengecer, sehingga semakin tinggi komitmen dan loyalitas konsumen. Ada empat dimensi keselarasan citra diri aktual harmoni citra diri, ideal citra diri kesesuaian, citra diri sosial kesesuaian dan ideal citra diri sosial kongruensi . Penelitian ini bertujuan untuk menjelaskan hubungan antara citra diri sikap konsumen congruence.dengan . Penelitian ini dilakukan di sebuah mal besar di Surabaya konsumen. Purposive sampling dengan sampling dan accidental sampling. Studi ini menunjukkan bahwa hanya ada 2 gambar dimensi dari diri yang sebenarnya dan ideal citra diri yang menentukan sikap konsumen. Kata kunci : citra diri, citra toko diri citra keselarasan, sikap .
SELF-IMAGE CONGRUITY: ROLE IN THE FORMATION OF CONSUMER ATTITUDES Hartini, Sri
Entrepreneur Vol 3, No 1 (2012): Jurnal Entrepreneur
Publisher : Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The more appropriate self-image of consumers with store image, the more positive consumer attitudes toward the retailer, so the higher the commitment and loyalty of consumers. There are four dimensions of self-image congruence of Actual self-image congruence, ideal self-image congruence, Social self-image congruence and ideal social self-image congruence. This study aims to explain the relationships between self image congruence.dengan Consumer attitudes. The study was conducted at a large mall in Surabaya consumers. Purposive sampling with sampling and accidental sampling. The study shows that there are only 2 dimensional image of the actual self and ideal self-image that determine consumer attitudes Keywords: self image, self image store image congruence, attitude. Abstrak Lebih tepat citra diri konsumen dengan citra toko, sikap konsumen yang lebih positif terhadap pengecer, sehingga semakin tinggi komitmen dan loyalitas konsumen. Ada empat dimensi keselarasan citra diri aktual harmoni citra diri, ideal citra diri kesesuaian, citra diri sosial kesesuaian dan ideal citra diri sosial kongruensi . Penelitian ini bertujuan untuk menjelaskan hubungan antara citra diri sikap konsumen congruence.dengan . Penelitian ini dilakukan di sebuah mal besar di Surabaya konsumen. Purposive sampling dengan sampling dan accidental sampling. Studi ini menunjukkan bahwa hanya ada 2 gambar dimensi dari diri yang sebenarnya dan ideal citra diri yang menentukan sikap konsumen. Kata kunci : citra diri, citra toko diri citra keselarasan, sikap .
Co-Authors Rosyadi, Rosyadi A.A. Ketut Agung Cahyawan W A.B. Suriadi, A.B. Abdillah, Ina Laela Adityo R Agus Ariyanto Agus Salim Ridwan, Agus Salim Agus Susanto Agus Susanto Kosasih, Agus Susanto Agus Syaiful Anwar Agustinus Gatot Murwanto Aisah, Lusi Siti Aisah, Lusi Siti alim weny widya watti Anang Priyanto ANDRIE MUSTAFA KAMAL, ANDRIE MUSTAFA Anjarsari, Santi ARIS PONIMAN Arpannudin, Iqbal Ary Arvianto Asti Nuraeni Ati Rahadiati, Ati Bagus Al Farazi Bambang Purwanggono Barliana, Melisa I. Bhisma Murti Bistok H. Simanjuntak C. Dendrania Sari Cahyo, Anggoro Caraka Putra Bhakti Casmunah, Casmunah Chairani, Marina Damas Adhi Suksmono Darminto Pujotomo Dartana, Dartana Denni Ismunandar Dera Alfiyanti Devinta Ariyanti Putri, Devinta Ariyanti Dewayany Dewayany, Dewayany Dewi Listyorini, Dewi Dewi Purnasiwi, Dewi Dewi Ratna Sari Dhian Dwibadra Diah Ajeng Setiawati, Diah Ajeng DIAN LATIFAH, DIAN Diana Puspita Sari Doddy M. Yuwono, Doddy M. Dyah Ika Rinawati Eko Purnomo Eli Halimah, Eli Elly Junalia, Elly Endang Purwaningsih Endang Sutisna Sulaeman Esti Munawaroh Faisal Adi Nugroho, Faisal Adi Fauziah, Mufied Febrina Mahmudah Ferisa Prasetyaning Utami Fitri Haryanti Gancar Candra Premananto Gen Takaku, Gen Guyup Mahardhian Dwi Putra, Guyup Mahardhian Dwi H B Munaf, H B Hartati, Lesti Haruo Katakura, Haruo Haryo Santosa Henky Supit Hera Heru Sri Suryanti Hera Heru Sri Suryanti Herman Heru Prastawa Hideki Ueno, Hideki Husnul, Yetty I Ketut Suada I Nyoman Sujana Ida wati Iffah Nurhayati, Iffah Indah Rizkya Indria Larasati Irmade, Oka ismunandar, denni istiqomah, nurrani wahyu Jaenudin Jaenudin Janita Aziz Julaga Situmorang Julike, Julike Kei W. Matsubayashi, Kei W. Khodijah, Nur khusnia, yurian kanza Koesharto, F.X. Lely Lusmilasari, Lely Lestari, Wiwit Damayanti Lili Apriliani Putri, Lili Apriliani Lilik Rudianto, Lilik Lina Handayani Lince Sihombing Luh Putu Ratna Sundari Luki Rachimi A. Lusi Wulandari Lyana Setiawan M Pramono Hadi, M Pramono Mandasari, Ani Masahiro Ohara, Masahiro Masmira Kurniawati, Masmira Meggy Novitasari Meilisa Karima R Meisyarah, Yogi Hasna Miranti Marita Sari Misbah Misbah Mohamat Ansori Mohammad Pramono Hadi Muhammad Pramono Hadi, Muhammad Pramono Mulyanti, M Muslichah Erma Widiana Muslim Argo Bayu Kusuma Mustofa, Mukhlis Naela Karima Naoyuki Fujiyama, Naoyuki Niendyawati Niendyawati, Niendyawati Nihayatu Aslamatis Solekah Nikmah, Masfiatun Norio Kobayashi, Norio Nurajizah, Nuni Nurlaila Kadarina Nurpitasari, Emilia Nuryana, Arief Opan Pardiyana Prajoko, Roso Pramesti, Geshinta Prasetyo Yulianto Pratama, Wahyu Aji Premananto, Gancar Premananto, Gancar C Puji Widayati Rahayu, Erlina Puji Rahmawati Apri Sujatni Rizka Windiastuti, Rizka Ruterlin, Valen S. KADARSAN, S. Saputro, Guridno Bintar Setiajeng Kadarsih Shinta Pramartasari, Shinta Shogo Kikuta, Shogo Sih Kahono Singgih H. Sigit Singgih Saptadi Sinuraya, Rano K. Sipahutar, Putra Indo Sema Siregar, Melda Kristiani Sitoarum Jayaningtyas Sofia Ulyana Sony Nugratama Hijrawadi Sri Warsini stainu, ghazali Sudarno Sudarno Sudibyakto Sudibyakto Sudibyakto, S Sugeng Purwanto Suharto Widjojo, Suharto Sumardi Sumardi Sumiwi, Sri A. Supina, Inna Sri Suprajaka Suprajaka Susatyo Nugroho Sutama Tedi Sudrajat Tri Setyo Wicaksono Ulfa Nurullita Utami Pratiwi, Utami Virgia A.R, Nuke Wawangningrum, Hary Widianti, Widianti Widianti, Widianti Wijanarko, Dwi Seno Wijayanti, Dian Sukma Wijayanti, Dian Sukma Wiwik Maryati Wulandari Meikawati Yuliastuti, Dian Zainal Fanani