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ANALISIS PENGARUH ONLINE COMMUNITY EXPERIENCE DALAM PEMBENTUKAN SIKAP PELANGGAN TERDAHAP MERK DAN CITRA PERUSAHAAN Al. Agus Kristiadi; Hartoyo .; Eva Z. Yusuf; Dadang Sukandar
Jurnal Manajemen. Volume 18, Nomor 3, Tahun 2014
Publisher : Jurnal Manajemen.

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The growth of mobile broadband services has changed the paradigm of mobile phone consumers from information oriented toward social and communication oriented. The customers connected each other as part of digital community. Along with this changes, mobile telecommunications providers have to develop and manage online community as a stage that is easily accessible to all interested customers to this facility. The challenge faced by the company in managing online community is how to collaborate and engage customers to have online community experience that able to create customer attitude toward brand and firm image. The purpose of this research is to analyze how online community experience will influence on the creation of customers attitude toward the brand and firm image and analyze the successful attributes of online community experience that is held and managed by companies. The study is using sample of broadband online community from the largest mobile telecommunications provider in Indonesia. The analysis tools is Structural Equation Modelling (SEM). From this research, we will know the attributes of successful online community experience and the impact of online community experience to the creation of customer attitudes toward the brand and firm image in broadband mobile telecommunications industry in Indonesia.

Understanding ICT Adoption Determinants among Indonesian SMEs in Fashion Subsector Setiowati, Rini; Hartoyo, Hartoyo; Daryanto, Heny K.; Arifin, Bustanil
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 8, No 1 (2015): April-July 2015
Publisher : Universitas Prasetiya Mulya

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU PENGGUNA UNTUK MENDORONG PENGGUNAAN OPEN SOURCE SOFTWARE DAN IMPLIKASI MANAJERIALNYA Erry Ricardo Nurzal; E. Gumbira Sa’id; Heny K. Daryanto; Hartoyo Hartoyo
Jurnal Manajemen & Agribisnis Vol. 7 No. 1 (2010): Vol. 7 No. 1 Maret 2010
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

This study has two objectives namely (1) To measure the acceptance of Open Source Software, (2) To determine whether OSS quality, OSS availability, personal innovativeness, gender, income, social influence, cultural affinity and type of university influence users using or not using Open Source Software.Data used in this research were primary data. The data collected were data from informatic engineering or computer science students using OSS in Bogor Agricultural University, Bandung Institute of Technology, University of Indonesia, University of Gunadarma, University of Bina Nusantara and University of Budi Luhur. Questionnaire was used to collect the data. Sampling technique was done randomly.The study results show that students accepting OSS were 77,6 % and students not accepting OSS were 22,4 % at the state university groups. Meanwhile, students accepting OSS were 49,9 % and students not accepting OSS were 50,1 % in the private university groups.. External factors directly influencing users for using Open Source Software were personal innovativeness, income and status of university. Moreover, external factors indirectly influencing users for using or not using Open Source Software were OSS quality, OSS availability, personal innovativeness, gender, cultural affinity and status of university.

Analisis Kapabilitas Organisasi dan Lingkungan Usaha Terhadap Kinerja Bisnis dan Implikasinya bagi Pengembangan Usaha di Pasar Tradisional Spesifik PD Pasar Jaya Suharyono Suharyono; Musa Hubeis; Setiadi Djohar; Hartoyo Hartoyo
Jurnal Manajemen & Agribisnis Vol. 7 No. 1 (2010): Vol. 7 No. 1 Maret 2010
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Small and Medium Enterprises (SMEs) and traditional market occupies the largest proportion of the industrial sector and plays an important role in economic development, improvement of social welfare and employment in many countries, especially developing countries (including Indonesia). Based on Structural Equation Modeling (SEM) analysis has found dimensions and the dominant factors that affect real, both as a stimulus (incentive) as well as obstacles in improving business performance from the aspect of profit. Dimensions of the internal corporate environment, particularly organizational resource factors as stimulus organization, increase business performance, while factors on company's external environment dimensions none of which have real impact on business performance. Based on Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis, it is proposed several business development strategies that will productive if implemented simultaneously. These strategies include maintain market share, market expansion and optimize production capacity/sales (S – O Strategies); improve the professionalism of business management, reduce cost, technical development and work systems development (W – O Strategies); improve competitiveness, technology development and range of products merchandises development (S – T Strategies); human resources development, financial management, and partnership networking development (W – T Strategies).

ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KONSUMSI KOPI DAN ANALISIS PEMETAAN BEBERAPA MEREK KOPI DAN IMPLIKASINYA PADA PEMASARAN KOPI Wahyudian Wahyudian; Ujang Sumarwan; Hartoyo Hartoyo
Jurnal Manajemen & Agribisnis Vol. 1 No. 1 (2004): Vol. 1 No. 1 Maret 2004
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The purpose of thisstudy was to identify the influencing factors of consumer decision's process tobuy and consume coffe, and to analyze consumer perceptual by attributes.. Thedata were analyze from 190 respondents in Jakarta.Linear regresion and biplot were used to analyze the data. The results ofregression analyses showed that younger respondents aged between 18 to 25 yearsold had higher probability to consume coffee that that of older respondents.Respondents who perceived having some deseases also had lower probability toconsume coffee. Analyses of perceptual mapping showed that Nescafe and indocafewere located in the same quadrant, indicating that these two coffee brands werepereceived to be similar by respondents. Indocafe was also associated with theattribute of good smell and good packaging , whereas Nescafe was close relatedto the attributes of popularity in advertising in mass media.The results of thestudy suggested for marketing implications that coffee producers should makemarket penetration strategy by age and sex. Producers can produce coffee withother variant or coffee without caffeine, Sachet is still usable because itspractical, preserve the taste and the smell of the coffee.

STRATEGI PENGEMBANGAN EKOWISATA DI TAMAN NASIONAL SEBANGAU KALIMANTAN TENGAH Ign. Anung Setyadi; Hartoyo Hartoyo; Agus Maulana; E.K.S Harini Muntasib
Jurnal Manajemen & Agribisnis Vol. 9 No. 1 (2012): Vol. 9 No. 1 Maret 2012
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

This study examines the development strategy of ecotourism in Sebangau National Park (TNS), Central Kalimantan. The purpose of this study was to formulate development strategy of TNS ecotourism. Data processing method was done performed by descriptive analysis (quantitative and qualitative), Exponential Comparative Method determined the prospective ecotourism products and Importance-Performance Analysis (IPA) used to identify ecotourism object readiness. Priority of aspects, problems, solutions and strategic were determined by Analytic Network Process (ANP) method. The main problem encountered in the development of ecotourism in the TNS were lack of infrastructure and accessibility, as well as convincing the community by the local goverment on the importance of ecotourism. The main solutions for development of ecotourism in the TNS is the provision of infrastructure and accommodation facilities. The results showed that the main strategies is to increase cooperation with stakeholders (networking) and increased promotion/information ecotourism products.Keyword: Business Strategy, Eco-Tourism, ANP, Sebangau National Parks

Customer Purchase Intention on Sharia Mutual Fund Products: A TPB Approach Evie Octarina; Hartoyo Hartoyo; Irfan Syauqi Beik
Journal of Consumer Sciences Vol. 4 No. 1 (2019): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

This study aimed to determine the influence of variables in TPB (attitude toward behavior, perceived behavioral control, subjective norm), religiosity, knowledge, and risk perception to intention purchase of sharia mutual fund. The sample in this study was customer of Bank Sharia XYZ of 164 customers. The analysis applied in this study was Structural Equation Modeling-Partial Least Square. The result of this research showed that the independent variable had positive and significant influence to dependent variables attitude toward behavior and subjective norm. Religiosity and knowledge have no significant influence toward intention to purchase, while perceived behavioral control and risk perception had no significant influence with intention to purchases. The other result showed that religiosity had a positive significant influence to attitude toward behavior. The conclusion of this research shown that religiosity is the factor which influence attitude toward behavior, attitude toward behavior and subjective norm are the factors which influence intention purchase of sharia mutual fund.

Customer Purchase Intention on Sharia Mutual Fund Products: A TPB Approach Evie Octarina; Hartoyo Hartoyo; Irfan Syauqi Beik
Journal of Consumer Sciences Vol. 4 No. 1 (2019): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.4.1.37-47

This study aimed to determine the influence of variables in TPB (attitude toward behavior, perceived behavioral control, subjective norm), religiosity, knowledge, and risk perception to intention purchase of sharia mutual fund. The sample in this study was customer of Bank Sharia XYZ of 164 customers. The analysis applied in this study was Structural Equation Modeling-Partial Least Square. The result of this research showed that the independent variable had positive and significant influence to dependent variables attitude toward behavior and subjective norm. Religiosity and knowledge have no significant influence toward intention to purchase, while perceived behavioral control and risk perception had no significant influence with intention to purchases. The other result showed that religiosity had a positive significant influence to attitude toward behavior. The conclusion of this research shown that religiosity is the factor which influence attitude toward behavior, attitude toward behavior and subjective norm are the factors which influence intention purchase of sharia mutual fund.

EFEK FAKTOR DEMOGRAFI DAN KARAKTERISTIK BISNIS ONLINE TERHADAP MINAT PENGAJUAN KREDIT MIKRO Fermico Karambut; Hartoyo .; Rita Nurmalina; Mukhamad Najib
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

This study aimed to see whether intention of applying for microcredit was influenced by factors of demographic and online business characteristics. The selection of respondents used convenience sampling method by collecting qualitative and descriptive information through online survey to 235 online seller who were members of the Indonesian Online Business Association (APOI). The results of the study using logistic regression analysis proved that only the type of online business that was significantly related to the intention of applying for micro credit. Financial institutions should offer credit products that are suitable for the type of online business to increase intention. Further research based on the type of business and online products will provide better overview of online MSME intnetion models.

KEPEMILIKAN PERENCANAAN KEUANGAN HARI TUA PADA PEKERJA KOTA BOGOR Rizky Amelia; Hartoyo Hartoyo; Budi Suharjo
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 1 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract. This study aims to analyze the influence of attitude toward behavior,subjective norms, and perceived behavioral control on Bogor‟s employee. This study isaims too to analyze the demography characteristic of Bogor‟s employee who haveretirement planning. This study was conducted on 97 Bogor‟s employee and wasconducted in August until October 2016. The results of logistic regression showed thatthe indicators of subjective norms and perceived behavioral control have positive effecton financial retirement planning to Bogor‟s employee. Research also showed thatownership of financial retirement planning tend to be owned by the city of Bogor‟semployee who have more than one number of dependents, aged over 30 years old,married, and earning over nine million per month.Keywords: retirement planning, theory of planned behavior, employee in Bogor

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