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All Journal Elementary School of Education Katalogis JURNAL DINAMIKA EKONOMI PEMBANGUNAN ELKHA : Jurnal Teknik Elektro Jurnal Sains dan Pendidikan Fisika Jurnal Nalar Pendidikan Jurnal Kreatif Tadulako Online AL MAQAYIS Journal of Indonesian Economy and Business Proceedings Konferensi Nasional Sistem dan Informatika (KNS&I) LAPORAN PENELITIAN DAN PENGABDIAN MASYARAKAT Majalah Ilmiah MOMENTUM AKSES: Jurnal Ekonomi dan Bisnis Jurnal Tataloka Jurnal Terapan Abdimas Tumbuh Kembang Journal of Chemical Process Engineering Jurnal Bimbingan dan Konseling Ar-Rahman Economica: Jurnal Ekonomi Islam Phinisi Integration Review Al-Daulah : Jurnal Hukum dan Perundangan Islam Jurnal Dinamika Ekonomi & Bisnis An-Nas : Jurnal Humaniora Muallimuna : Jurnal Madrasah Ibtidaiyah Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Ekspresi Seni Media Kesehatan Politeknik Kesehatan Makassar Zeta - Math Journal Al Mi’yar: Jurnal Ilmiah Pembelajaran Bahasa Arab dan Kebahasaaraban TAHKIM Edumaspul: Jurnal Pendidikan Komposisi: Jurnal Pendidikan Bahasa, Sastra, dan Seni Jurnal Pendidikan dan Pengajaran Guru Sekolah Dasar (JPPGuseda) Jurnal Bimbingan Konseling Maspul Journal of English Studies (Majesty) International Journal for Educational and Vocational Studies Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Valid Jurnal Ilmiah Jurnal Media Laboran AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Cakrawala Indonesia JURNAL PENELITIAN PERAWAT PROFESIONAL Maspul Journal of Community Empowerment Al-Mutharahah: Jurnal Penelitian dan Kajian Sosial Keagamaan UTAMAX : Journal of Ultimate Research and Trends in Education JIEB : Jurnal Ilmiah Ekonomi Bisnis Tadulako Master Law Journal Idealis : Indonesia Journal Information System GUYUB: Journal of Community Engagement Melayu Arts and Performance Journal Ainara Journal (Jurnal Penelitian dan PKM Bidang Ilmu Pendidikan) Majesty Journal Jurnal Nasional Pengabdian Masyarakat Journal Peqguruang: Conference Series Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Al Khidma: Jurnal Pengabdian Masyarakat Indonesian Journal of Educational Development (IJED)
Hasan Hasan
Institut Teknologi Sepuluh Nopember
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Journal : Jurnal Dinamika Ekonomi

 1 
WORD-OF-MOUTH MARKETING SEBAGAI BAURAN KOMUNIKASI PEMASARAN Hasan, Hasan
Jurnal Dinamika Ekonomi & Bisnis Vol 6, No 2 (2009)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v6i2.136

Abstract

AbstractWord-of-Mouth Marketing (WOMM) becomes more important in todays marketing communication activities. Rapid development of information and communication technology and decrease credibility of conventional promotion make it more effective tool for marketing communication. This article attempts to explore WOMM as a communication marketing mix from some literatures. This article divide in four section. The first, it shows the relevance and importance of WOMM. Second, it discuss the relationship of WOMM with marketing communication. Third, describe recent research in WOMM area. Finally, conclusions.Keywords: word-of-mouth marketing, marketing communicationAbstrakWord-of-Mouth Marketing (WOMM) menjadi semakin penting dalam aktivitas komunikasi pemasaran sekarang ini. Perkembangan informasi dan teknologi informasi yang pesat dan menurunnya kredibilitas promosi konvensional membuat WOMM menjadi alat yang lebih efektif dalam komunikasi pemasaran. Artikel ini akan mengeksplorasi WOMM sebagai bauran komunikasi pemasaran, dengan pembahasan dibagi dalam empat bagian. Pertama, mengenai relevansi dan pentingnya WOMM. Kedua, pembahasan mengenai hubungan WOMM dengan komunikasi pemasaran. Ketiga, mengenai penelitian mutakhir tentang WOMM, terakhir kesimpulan.Kata kunci: pemasaran mulut ke mulut, komunikasi pemasaran
SPIRITUALITAS DALAM PERILAKU ORGANISASI Hasan, Hasan
Jurnal Dinamika Ekonomi & Bisnis Vol 7, No 1 (2010)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v7i1.134

Abstract

AbstractThis paper reviews spirituality which is a new subject in the study of organizational behavior. By doing a literature review, this paper discuss the concept of spirituality, development and research examples, and some previous theoretical concepts that could form the basis of theoretical study of the development of spirituality in organizational behavior. In the future, the study of spirituality can be developed further by strengthening the theoretical foundation and improve the design of empirical research methodology.Keywords: Spirituality, organizational behaviorAbstrakTulisan ini mengkaji spiritualitas yang merupakan bahasan baru dalam kajian perilaku organisasional. Dengan melakukan kajian literatur, artikel ini membahas konsep spiritualitas, perkembangan dan contoh penelitian, dan beberapa konsep teoritis sebelumnya yang dapat menjadi landasan pengembangan teoritis kajian spiritualitas dalam perilaku organisasional. Di masa yang akan datang, kajian spiritualitas dapat dikembangkan lebih lanjut dengan memperkuat landasan teoritis dan meningkatkan desain metodologi penelitian empiris.Kata Kunci: Spiritualitas, Perilaku organisasi
Co-Authors A, Panitra. Abdul Kadir Abdullah, Rudi Abdurraman, Abdurraman Aisyah, Enni Alfredo, Yulius Alimuddin, Asriani Amalia, Rica Amaliah Azis, Hijrah Aminullah Aminullah, Aminullah Amlin, Amlin Andi Aladin Andi Sadapotto Ardhana, Novariyadi Putra Arhon Dhony, Nugroho Notosutanto Asri, La Aulia, Ulfa Basuki Rahmat Brostito, Valentino Bulan, Arif Charles Kapile Darmanto Darmanto Dessy Wardiah, Dessy Dja’wa, Asrianti Dwi Yuwono Puji Sugiharto, Dwi Yuwono Puji Eduardus Tandelilin Edy, Mohamad Eka Yulianti ELIHAMI, ELIHAMI Farial, Farial Fauziah, Evy fazirah, Nurul Firdiani, Dian Hamid Hamid Hanafi , Muhammad Hanafi M, Muhammad Haryeni Tamin Hasmiwarni, Hasmiwarni Hasnida, Hasnida Hendro Cahyono, Hendro Hermansyah, Sam Hermasto, Bima Hidayah, Mar’atul Hidayat, Muhammad Sofyan Husnul Khatimah Ibnu Sasongko Idawati Idawati Indah Hartati Indarwati Indarwati Irmayani, Naim Ismail Ismail Ismail Iyan, Iyan Jamalia, MN Jennah, Muh. Ali Juhelmi, Juhelmi K, Serli Kahar, Abd Kaharm, M. Abd. Kapile, Natalia Veronica Kasmawati Kasmawati Laeli Kurniasari Lukman Lukman M, Usman M. Ridhwan Sufandi Malik, Ernawati Maman Suryaman Manggabarani, Muhammad Mualim Mardiah Mardiah Masnur Masnur Maulana, Iksan Mayangsari, St. Miharja, Marjan Mirawati, Ni Wayan Muchdar, Muchdar Muhammad Basri Muhammad Hanafi Muhammad Sidin Ali Musdalifah Musdalifah Mustakim Mustakim myharto, Wiend Sakti Nanang Yusroni Nur Dewi Nur, Hasruddin Nuraedah Nuraedah Nurdin, Nur Asmawati Nurhasanah, Enung Nurhayati Nurhayati Nurmiati Nurmiati Nurul Afifa Pariabti Palloan Patrie, Hestya Poerwati, Titik Porwayla, Emilio Raynaldi Primeisela, Cindyana Putri, Selicha Rahima Rahima Rahman, Muhtar Rasyid, Rustam Efendy Rebudiyanto, Bambang Rijali, Muhammad Riski, Pratiwi Ritiau, Fauziah Puspa Saaduddin, Saaduddin Sabella, Nabella Sadapotto, Sadapotto Saelan, Manan Salma Salma Sari, Nurliana Shardi, Akbar M Siswanto, Lindung Sitti Fatimah Sugerman, Sugerman Suleha, Suleha Sunawan Sunawan Syamsuddin Syamsuddin Syihabuddin, Muhammad Tamin, Haryeni TAMRIN, MUH. Tony Yulianto Ubai Dillah Usman , Usman Usman Usman yani, Setyawaty Yanti, Asni Yulekhah Ariyanti Zamzami Zamzami Zubaidillah, Muh. Haris Zubaidillah, Muh. Haris