Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Progres Ekonomi Pembangunan International Journal of Economics, Business and Accounting Research (IJEBAR) Nusantara Science and Technology Proceedings
Ignatia Martha Hendrati
Dosen Ilmu Ekonomi FEB UPN Veteran Jatim
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Development of Local Food-Based Food Products to Expand Marketing Network in Kenjeran Bulak Sub District Surabaya Wardhani, Nuruni Ika Kusuma; Hendrati, Ignatia Martha; Sishadiyati
Nusantara Science and Technology Proceedings 5th International Seminar of Research Month 2020
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2021.0948

Abstract

Local Food according to most people, mentioning that various local foods are considered to contain a fairly low nutritional value and not modern or not modern, that in fact, local food has many advantages compared to imported foods. Because this local resource is included in it local food that has a closeness that is related to food security. development of the product covers aspects of the processing process, distribution to consumption at the household level. The area of Kenjeran Bulak sub-district is a Group of Housewives named SAKKE Group, whose business is to make food and drink or commonly known as food. SAKKE group every day make processed products and fruit juice drink SAKKE Group in Kenjeran area is still less developed, among others: 1) Less Varied for food and beverage types so it is necessary to the diversification of products, 2) For packaging/presentation relatively still simple using plastic place less hygienic, 3) Marketing done by SAKKE group has not been so wide. In implementing the Program utilization of science and technology in our community using the method of mentoring and training on mothers of SAKKE Group. By mentoring and training Product Diversification, Good and Attractive Packaging, and Online Marketing. With training and mentoring in SAKKE group mothers, The quality and quantity of locally produced food-based food products have increased, Diversification of new products, namely Black Dawet based on Mujaer fish, Increased marketing activity and increased sales turnover, Questionable business management with orderly business bookkeeping and increased knowledge and entrepreneurial motivation, so that they can make changes (innovations) in carrying out their business to expand the market and increase revenue.
KONTRIBUSI SEKTOR PARIWISATA TERHADAP PENDAPATAN ASLI DAERAH KOTA SURABAYA Agustin, Dita Nia; Hendrati, Ignatia Martha; Asmara, Kiky
JPEP (Jurnal Progres Ekonomi Pembangunan) Vol 6, No 2 (2021): JURNAL PROGRES EKONOMI PEMBANGUNAN
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jpep.v6i2.19036

Abstract

Surabaya mempunyai berbagai potensi dalam banyak bidang, salah satunya adalah pariwisata. Dalam upaya untuk meningkatkan pendapatan daerahnya selain melakukan intensifiksasi pajak, Kota Surabaya juga mengembangkan potensi wisata yang dimilikinya. Pengembangan wisata ini dapat meningkatkan pendapatan sektor pariwisata yang berupa pajak dan retribusi dimana kedua pendapatan ini juga bagian dari Pendapatan Asli Daerah. Penelitian ini bertujuan untuk mengetahui dan menganalisis kontribusi pajak sektor pariwisata dan retribusi sektor pariwisata terhadap PAD Surabaya. Dalam penelitian ini menggunakan variabel pendapatan pajak sektor pariwisata dan retribusi sektor pariwisata Kota Surabaya tahun 2011-2019. Data yang digunakan adalah data sekunder yang diperoleh dari BPKPD Kota Surabaya, BAPPEKO Surabaya, dan Dinas Kebudayaan dan Pariwisata Kota Surabaya. Ruang lingkup penelitian ini adalah seluruh pendapatan sektor pariwisata Kota Surabaya.Menggunakan rasio kontribusi dan trend sebegai metode analisis. Hasil penelitian menunjukkan bahwa pajak sektor pariwisata kurang berkontribusi terhadap PAD dengan nilai rata-rata 14,7% dan retribusi sektor pariwisata sangat kurang berkontribusi terhadap PAD dengan nilai rata-rata 6,75%.Kata Kunci: Pajak Sektor Pariwisata, Retribusi Sektor Pariwisata, Pendapatan Asli Daerah
BRAND GENDER AS THE ANTECEDENT OF BRAND LOVE MEDIATED BY COSRX SKINCARE CONSUMER ENGAGEMENT Sulistyo, Desy Ari; Kirana, Erghana Kanza; Hendrati, Ignatia Martha; Handayani, Wiwik
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.2863

Abstract

The aims of this research are to examine the influence of brand gender, consumer engagement, and brand love, and examine mediating effect of consumer engagement on the relationship between brand gender and brand love. The sample was 150 respondents and selected using nonprobability sampling e and purposive sampling technique. Sample criteria are consumers who had or were using COSRX for 3 months, female and had Instagram account. The data were collected by questionnaire, distributed online, and analyzed using structural equation modeling (SEM) with partial least square (PLS) as the method. The results showed that brand gender had a positive and significant effect on consumer engagement and brand love. Consumer engagement had a positive and significant effect on brand love. The mediation effect of the study also found that consumer engagement moderated and positive significantly the relationship between brand gender and brand love. Keywords: Brand gender, consumer engagement, brand love, COSRX
ANALYSIS OF EFFECTIVENESS AND PARKING LEVY GAP IN MALANG REGENCY Martha Ignatia Hendrati; Hadi Sumarsono
Journal of Economics, Business, & Accountancy Ventura Vol 15, No 1 (2012): April 2012
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v15i1.61

Abstract

In connection with the efforts to promote and explore the sources of local revenues, the governmentof Malang Regency has now been trying to increase the revenues. This effort is intendedto make the local government not to be dependent much on the central government.This study attempts to analyze the effectiveness the problems that exist in parking fees in orderto see the real potential and some suggestions for policies related to the increase of thelocal government income. It was conducted in Malang regency, which was chosen by meansof a purposive random sampling. It shows as the following. (1) The potential of Malang Regencyparking levy is totally up to Rp 1,618,939,100. It can be compared with the realizationof 2009 that was up to the figure of Rp 225,842,000, and therefore the effectiveness is13.95%; (2) The results of the SWOT analysis showed that the position of an increase of incomein parking levies and service market is in quadrant 2 (two), this means a dominance ona combination of factors both strengths and barriers. It is suggested that the government increaseof the effectiveness of withdrawal by doing some efforts as described in this study.
Co-Authors Agustin, Dita Nia Asmara, Kiky Kirana, Erghana Kanza Laksono Trisnantoro Nuruni Ika KW Sishadiyati Sulistyo, Desy Ari Wiwik Handayani