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Agent of Change Strategy Menggunakan ICT: Aplikasi Sociopreneurship Menuju UKM Indonesia yang Kompetitif Menyongsong ACFTA Sudaryanto Sudaryanto
Jurnal Manajemen dan Usahawan Indonesia Vol 41, No 2 (2012): Jurnal Manajemen Usahawan Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Indonesia

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Usaha kecil dan menengah memiliki peran strategis dalam menopang perekonomiannasional. Berbagai pihak, baik pemerintah dan swasta maupun NGO, telah melakukanberbagai program pengembangan usaha kecil dan menengah. UKM perlu mendapatkaninformasi dengan mudah dan cepat, baik informasi mengenai pasar produksi maupunpasar faktor produksi untuk meningkatkan daya saing dengan cara memperluasjaringan sumber daya yang efisien serta meningkatkan wilayah pemasaran. Tulisan inimerupakan analisis konseptual dengan pengembangan model dari strategi transformasibagi Usaha Kecil Menengah di Indonesia. Penguatan lembaga pendamping UKM dapatdilakukan melalui pembentukan agency of change dalam bentuk pelatihan dankegiatan penelitian yang menunjang pemberian kredit kepada UKM. Aplikasi ICT padaUKM dapat mempermudah perluas pasar baik di dalam negeri maupun pasar luarnegeri dengan waktu dan biaya yang efisien. Pembentukan Pusat PengembanganUKM berbasis ICT dianggap mampu mendorong pertumbuhan dan perkembanganusaha kecil, dan menengah di era ICT global sekarang ini. Menggunakan agensisebagai mediator dalam mengadopsi ICT bertujuan untuk meningkatkan keunggulankompetitif dalam menghadapi globalisasi. Konsep ini juga memberikan solusi denganmenghitung opportunity cost dan uji perbedaan sebelum dan sesudah mengadopsiICT. Model ini juga menyiratkan implikasi manajerial terhadap UKM, pemerintah danjuga lembaga pendidikan. Perkembangan potensi (UKM) di Indonesia dalam melakukanstrategy transformasi ICT tidak terlepas dari dukungan internal perusahaan daneksternal seperti lembaga perbankan dan pemerintah, dunia pendidikan sertamasyarakat.

PENGARUH IKLAN MEDIA TELEVISI DAN HARGA SERTA KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN PELANGGAN LAYANAN INTERNET AXIS DI AXIS SHOP KOTA MALANG I Gede Putu Widia Dharma; Mohammad Dimyati,; Sudaryanto Sudaryanto
RELASI : JURNAL EKONOMI Vol 10 No 2 (2014)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v10i2.51

The purpose of this study was to analyze the effect of advertising on television price and quality of products on purchasing decisions and customer satisfaction axis internet service at Axis shop Malang. Data was collecting by distributing questionnaires to 105 respondents who have selected by simple random sampling technique. To analyze the data, used Strusctural equation modeling (SEM). The analysis showed that the total effect of television advertising media significantly positive influence on purchase decisions of 0.383 with P causality test results of 0.002 (P <0.05), prices significantly positive influence on purchase decisions of 0.239 with P causality test results of 0.047 (P <0.05), quality of products significant positive effect on purchase decisions of 0.234 with P causality test results of 0.036 (P<0.05), adv. television media significant positive effect on satisfaction of 0.370 with P causality test results of 0.024 (P <0.05), the price of significant positive effect on satisfaction was 0.362 with P causality test results of 0.013 (P <0.05), affect product quality positively to the satisfaction of 0.239 with P causality test results of 0.088 (P>0.05), a significant positive influence purchasing decisions on satisfaction of 0.298 with P causality test results of 0.029 (P <0.05)

ANALISIS ENJOYMENT,EASE OF ACCESS, USEFULNESS,SOCIAL INFLUENCE,DAN MOBILE SHOPPING INTENTION PRODUK BLACK BERRYDI KOTA JEMBER Febri Yudistian Putra; Sudaryanto Sudaryanto
RELASI : JURNAL EKONOMI Vol 11 No 1 (2015)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v11i1.68

The purpose of this study to the influence of enjoyment, ease of access, usefulness and social influence on attitude toward mobile shopping using mobile technology BB. This study categorized as explanatory research. The population in this study is the brand BlackBerry smartphone users who are members of the urban community members mailing list, which includes District Jember Sumbersari, Patrang, and Kaliwates. This research used purposive sampling method. The sample in this study was set at 115 people. Methods of data analysis using test instruments, test the normality of data, and pathway analysis. The results of this study indicate that the variable enjoyment significantly influence the attitude on mobile shopping. Ease of access variables have a significant effect on mobile shopping attitude. Usefulness significant effect on mobile shopping attitude. Influence of social variables have a significant effect on mobile shopping attitude. Variables significant effect mobile shopping enjoyment intention. Variables significantly affect ease of access mobile shopping intention. Variables significant effect usefulness of mobile shopping intention. Variables significant effect of social influence mobile shopping intention .

FAKTOR PENGARUH BAURAN PEMASARAN PRODUK SASA INTI, BIO MIWON, DAN AJINOMOTO DALAM MENINGKATKAN PANGSA PASAR PRODUK PENYEDAP MAKANAN DI KOTA JEMBER Dian Nasrullah; Sudaryanto Sudaryanto
RELASI : JURNAL EKONOMI Vol 11 No 1 (2015)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v11i1.69

The purpose of this study was to analyze the effect of product, distribution, pricing, promotion, sales personnel, procedures, services sales, promotion, the market share of food flavoring in Jember city. This study design was an explanatory research. The experiment was conducted in December - January 2014. Location of research conducted at City of Jember includes District Kaliwates, Patrang, and Sumbersari. The population in this study is a flavor enhancer product customers in the city of Jember. The study sample as many as 105 people. Methods of data analysis using logistic multinomial. Product variables significantly influence the consumer market flavoring Biomiwon over 1,848 times compared with Sasa. The results showed that the distribution of the variables do not significantly influence the trend of consumer market share Biomiwon flavor of 1.103 times compared with Sasa. Variable rates do not significantly influence the trend of consumer market share for flavoring Biomiwon 1,230 times compared with Sasa. Promotion variables significantly influence the trend of consumer market share Biomiwon flavor of 0.760 times compared with Sasa process variables significantly influence the trend of consumer market share for flavoring Biomiwon 1,830 times compared to Sasa promotion variables significantly influence the trend of consumer market share for 0.460 flavoring Biomiwon times compared with Sasa .

PENGARUH IKLAN MEDIA TELEVISI DAN HARGA SERTA KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN PELANGGAN LAYANAN INTERNET AXIS DI AXIS SHOP KOTA MALANG I Gede Putu Widia Dharma; Mohammad Dimyati,; Sudaryanto Sudaryanto
RELASI : JURNAL EKONOMI Vol 10 No 2 (2014)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v10i2.51

The purpose of this study was to analyze the effect of advertising on television price and quality of products on purchasing decisions and customer satisfaction axis internet service at Axis shop Malang. Data was collecting by distributing questionnaires to 105 respondents who have selected by simple random sampling technique. To analyze the data, used Strusctural equation modeling (SEM). The analysis showed that the total effect of television advertising media significantly positive influence on purchase decisions of 0.383 with P causality test results of 0.002 (P <0.05), prices significantly positive influence on purchase decisions of 0.239 with P causality test results of 0.047 (P <0.05), quality of products significant positive effect on purchase decisions of 0.234 with P causality test results of 0.036 (P<0.05), adv. television media significant positive effect on satisfaction of 0.370 with P causality test results of 0.024 (P <0.05), the price of significant positive effect on satisfaction was 0.362 with P causality test results of 0.013 (P <0.05), affect product quality positively to the satisfaction of 0.239 with P causality test results of 0.088 (P>0.05), a significant positive influence purchasing decisions on satisfaction of 0.298 with P causality test results of 0.029 (P <0.05)

ANALISIS ENJOYMENT,EASE OF ACCESS, USEFULNESS,SOCIAL INFLUENCE,DAN MOBILE SHOPPING INTENTION PRODUK BLACK BERRYDI KOTA JEMBER Febri Yudistian Putra; Sudaryanto Sudaryanto
RELASI : JURNAL EKONOMI Vol 11 No 1 (2015)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v11i1.68

The purpose of this study to the influence of enjoyment, ease of access, usefulness and social influence on attitude toward mobile shopping using mobile technology BB. This study categorized as explanatory research. The population in this study is the brand BlackBerry smartphone users who are members of the urban community members mailing list, which includes District Jember Sumbersari, Patrang, and Kaliwates. This research used purposive sampling method. The sample in this study was set at 115 people. Methods of data analysis using test instruments, test the normality of data, and pathway analysis. The results of this study indicate that the variable enjoyment significantly influence the attitude on mobile shopping. Ease of access variables have a significant effect on mobile shopping attitude. Usefulness significant effect on mobile shopping attitude. Influence of social variables have a significant effect on mobile shopping attitude. Variables significant effect mobile shopping enjoyment intention. Variables significantly affect ease of access mobile shopping intention. Variables significant effect usefulness of mobile shopping intention. Variables significant effect of social influence mobile shopping intention .

FAKTOR PENGARUH BAURAN PEMASARAN PRODUK SASA INTI, BIO MIWON, DAN AJINOMOTO DALAM MENINGKATKAN PANGSA PASAR PRODUK PENYEDAP MAKANAN DI KOTA JEMBER Dian Nasrullah; Sudaryanto Sudaryanto
RELASI : JURNAL EKONOMI Vol 11 No 1 (2015)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v11i1.69

The purpose of this study was to analyze the effect of product, distribution, pricing, promotion, sales personnel, procedures, services sales, promotion, the market share of food flavoring in Jember city. This study design was an explanatory research. The experiment was conducted in December - January 2014. Location of research conducted at City of Jember includes District Kaliwates, Patrang, and Sumbersari. The population in this study is a flavor enhancer product customers in the city of Jember. The study sample as many as 105 people. Methods of data analysis using logistic multinomial. Product variables significantly influence the consumer market flavoring Biomiwon over 1,848 times compared with Sasa. The results showed that the distribution of the variables do not significantly influence the trend of consumer market share Biomiwon flavor of 1.103 times compared with Sasa. Variable rates do not significantly influence the trend of consumer market share for flavoring Biomiwon 1,230 times compared with Sasa. Promotion variables significantly influence the trend of consumer market share Biomiwon flavor of 0.760 times compared with Sasa process variables significantly influence the trend of consumer market share for flavoring Biomiwon 1,830 times compared to Sasa promotion variables significantly influence the trend of consumer market share for 0.460 flavoring Biomiwon times compared with Sasa .

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