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All Journal JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT
Ari Ardianto
School of Business and Economics, Universitas Prasetiya Mulya, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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EMPLOYER BRANDING OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) IN INDONESIA Purusottama, Ambara; Trilaksono, Teddy; Ardianto, Ari
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 1 (2019)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (93.889 KB) | DOI: 10.36226/jrmb.v4i1.250

Abstract

This study attempts to narrow the gaps that exist in the literature about branding in the context of micro, small and medium enterprises (MSMEs). The research method used is a qualitative approach through in-depth interviews with Owners, Managing Directors, and Human Resource Managers in MSMEs. The results of this study indicate that the UMKM employer branding is still limited to intention. It can be seen from the absence of programs or activities that support employer branding programs that are felt directly by their employees. This is induced by the focus of MSME businessmen who are still on fundamental issues such as financial constraints and the absence of loyal consumers. The results of this study can be used by educators or stakeholders in Indonesian MSMEs as a reference for formulating employer branding approaches and strategies that are in line with the characteristics of MSMEs in Indonesia. Keywords: Employer branding, Human resources management, Micro, small and medium enterprises
THE DIMENSION OF EMPLOYER BRANDING: ATTRACTING TALENTED EMPLOYEES TO LEVERAGE ORGANIZATIONAL COMPETITIVENESS Ambara Purusottama; Ari Ardianto
Jurnal Aplikasi Manajemen Vol 17, No 1 (2019)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.01.13

Abstract

The challenge to meet the fulfillmentofthe workforce needs in Indonesia in the near future makes organizations immediately improve and use employer branding as an instrument of organizational competitiveness in “the war of talent”. This research invites us to explore the dimensions of employer branding and also examines the dimensions towards talented local employees (students) in Indonesia. Our findings, three of five dimensions of employer branding namely working environment, company reputation, and corporate vision provide a positive and significant influence on the interest of talentedlocal employee’s career. Therefore, compensation benefitsand corporate social responsibility as part ofthe employer branding’s dimensions are not considered by talentedlocal employees in their intention to join the organization despite having a positive relationship. These findings provide insight into the importance of employer branding in maintaining the competitiveness of companies by focusing more on the intangible dimensions.
A Different Magnitude of SME Business Model Innovation: A Lesson From The Pandemic Ambara Purusottama; Ari Ardianto; Yohanes Berenika Kadarusman
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 2 (2022): IJBE, Vol. 8 No. 2, May 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.2.182

Abstract

The COVID-19 pandemic has significantly affected SME businesses and forced them to respond to the situation. Business model innovation (BMI) is considered as a suitable choice of innovation mode for the sustainability of SMEs. The change in the business model (BM) in SMEs varies among organizations. Therefore, this study attempts to further explain the changes in BM for SMEs during the pandemic. Through this research, the understanding of BMI is expected to increase substantially, especially in the context of SMEs. The study performed a qualitative approach through multiple case studies to analyse the information and obtain factual findings to understand this phenomenon. Eight cases with different backgrounds were submitted and interviewed through semi-structured online interviews to obtain information about the BMI in SMEs. The findings show that although SMEs intervene through BM changes, the changes adjust to SMEs’ internal and external situations. In other cases, BM changes only focus on several sub-value systems (value capture, value creation, or value proposition). In certain other cases, SMEs were forced to radically change their value systems due to the extreme impact of the pandemic on their businesses and environment. This study conceptualizes BM changes in SMEs, as classified into type 1, type 2, type 3, and type 4, arranged based on the level of complexity (x-axis) and novelty of change (y-axis). The model can be justified through eight cases in this study. This study contributes to the scientific development of BM/BMI and justifies changes in BM empirically. For practitioners, this study clearly defines the direction of changing BMs in extreme situation. Keywords: BMI, multiple case studies, different magnitude, pandemic, SMEs
Co-Authors Ambara Purusottama Teddy Trilaksono Yohanes Berenika Kadarusman