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All Journal JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Cultural and Community Development Akuntansi'45 : Jurnal Ilmiah Akuntansi EKONOMIKA45
Nova Retnowati
Universitas Bhayangkara Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Pengaruh Kualitas Layanan, Orientasi Layanan, dan Strategi Harga terhadap Kepuasan dan Loyalitas Pelanggan (Studi Terhadap Pelanggan Jasa Transportasi Kereta Api Eksekutif) Nova Retnowati
Jurnal Aplikasi Manajemen Vol 7, No 1 (2009)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1518.347 KB) | DOI: 10.18202/jam.v7i1.144

Abstract

Abstract This research is intended to prove and to analyze the influences of service quality, service orientation, and price strategy upon the satisfaction and customer loyalty of executive trains. Data of the research were collected by using questionnaire. Population in this research was the customer of executive trains. The data were analyzed by means of Structural Equation Modeling (SEM) technique assisted by the computer program of Partial Least Square (PLS). The findings obtained from this research are as follow: (1) service quality has influence upon the customer satisfaction of executive trains; (2) service orientation has not influence upon the customer satisfaction of executive trains; (3) price strategy has influence upon the customer satisfaction of executive trains; (4) service quality has not influence upon the customer loyalty of executive trains; (5) service orientation has not influence upon the customer loyalty of executive trains; (6) price strategy has not influence upon the customer loyalty of executive trains; and also (7) customer satisfaction has influence upon the customer loyalty of executive trains.   Keyword: service quality, service orientation, price strategy, customer satisfaction, customer loyalty.
The Improving of the Quality Resources of Gedog Batik Craftsmen in Tuban Regency Muslichah Erma Widiana; Nova Retnowati; Agus Slamet; Tri Sagirani
Indonesian Journal of Cultural and Community Development Vol 7 (2020): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (26.72 KB) | DOI: 10.21070/ijccd2020683

Abstract

This study aims to improve business management of partner business UD. Batik "Lestari Arts". The Government of Indonesia has prepared a number of policies to protect and prepare micro, small and medium-sized businesses to produce high-quality products that have high competitiveness. Tuban is one of the towns in East Java that has an MSME named UD Batik "Lestari Arts" that produces superior products in the form of gedog batik. The Regional Superior Product Development Program, partnering with UD. Batik "Lestari Arts", resulted in improvements on two main focuses of partner business management, namely on business resources and the use of science and technology in running a business. This program is ongoing and continuing through the activities of mentoring, monitoring and evaluating results after two years of partnership.
ANALISIS ROA, DEBT TO ASSET RATIO, DAN CURRENT RATIO TERHADAP KONDISI FINANCIAL DISTRESS PADA PT TRI BANYAN TIRTA TBK TAHUN 2016-2020 Enny Istanti; Nova Retnowati; Claudia Tamara Herman
Akuntansi \'45 Vol. 3 No. 1 (2022): Mei : Jurnal Ilmiah Akuntansi
Publisher : Fakultas Ekonomi Program Studi Akuntansi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/akuntansi45.v3i1.195

Abstract

Perkembangan ekonomi saat ini sangat pesat dikarenakan adanya globalisasi yang membuat setiap perusahaan harus mampu bersaing untuk memberikan yang terbaik bagi pelanggannya. Tujuan yang ingin dicapai oleh penulis melalui penelitian ini adalah untuk mengetahui sejauh mana rasio keuangan dapat digunakan sebagai alat untuk menghitung kondisi financial distress pada PT Tri Banyan Tirta Tbk. Jenis penelitian yang digunakan dalam penelitian ini adalah menggunakan kualitatif. Hasil dari penelitian ini adalah nilai rasio ROA, debt to asset ratio, serta current ratio milik PT Tri Banyan Tirta Tbk tahun 2016-2020 berada dalam kondisi yang buruk. Simpulan pada penelitian ini adalah semakin besar utang yang dimiliki perusahaan, maka akan memperburuk kondisi rasio keuangan perusahaan. Namun hal tersebut belum tentu mempengaruhi apakah perusahaan akan mengalami kondisi financial distress  atau tidak.  
MENENTUKAN STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN CCTV HIKVISION SURABAYA DI TENGAH PANDEMI COVID 19 Nova Retnowati; Enny Istanti
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 9 No. 2 (2022): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v9i2.226

Abstract

The Covid-19 pandemic has forced everyone to do all activities at home, therefore the telecommunications business has become a business that is quite profitable and promising in accordance with the online WFH system in Indonesia. Based on this situation, the research was conducted to determine the marketing strategy in increasing sales of Hikvision CCTV in Surabaya. This research was conducted with the aim of knowing and analyzing marketing strategies in increasing Hikvision CCTV sales in Surabaya in the midst of the Covid19 pandemic. The results of the SWOT analysis can be used as a basis for companies to determine marketing strategies to increase sales volume. The method used in this research is descriptive research with a SWOT analysis approach. The techniques used in data collection are basic observations and interviews and are related to marketing strategies including product, price, place, and promotion strategies that are used to identify strengths, weaknesses, opportunities and threats with SWOT analysis. The results of the SWOT analysis show that Hikvision CCTV is in quadrant II, which means that despite facing various threats, Hikvision CCTV still has internal strength. The strategy that should be implemented is to use strengths that take advantage of long-term opportunities by means of a diversification strategy (product or market).
Co-Authors Agus Slamet Claudia Tamara Herman Enny Istanti Muslichah Erma Widiana Tri Sagirani