Erna Kurniawati

Prodi Hubungan Internasional, FISIP UPN “Veteran” Yogyakarta Jl. Babarsari No.2 Tambakbayan Yogyakarta


Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

Gastrodiplomacy “Washoku” Jepang Di Amerika Serikat Dian Anggraeni; Erna Kurniawati

Jurnal Paradigma Vol 20, No 1 (2016): SEPTEMBER
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v20i1.2443

Abstract

Since 2004, Japan used public diplomacy focusing in pop culture. Japan also conducted a kind of public diplomacy that using cuisine to promote the uniqueness of Japan culinary which known as gastrodiplomacy. Japan used washoku as an icon of its gastrodiplomacy. Washoku is chosen for its uniqueness, so it will increased the popularity of Japanese brand in the world. Japan selected United State to promote washoku for it is one of the washoku’s biggest market . This article is to provide the strategy, effort and effectiveness gastrodiplomacy washoku of Japan to United States that using many actors such as government, non state actors, businesses, private citizens, education sectors, and medias.