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Journal : Binus Business Review

Model Perancangan Organisasi Berdasarkan Dorongan Pasar Hidayat, Cecep
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1325

Abstract

Designing Market-Driven Organizations reflects the needs of the customer in the design, roles, and organizational activities. This paper has objectives to review the definitions, concepts, and models relating to the organization based on market needs. The research method used is based on the study of literature references are used as discussion material. The main theories used are the marketing concept, customer value, and design organizations. Conclusion the results of the analysis indicate that the philosophy or concept of marketing is used as the basic design of the organization based on market forces are still relevant to todays conditions.
Interdependensi Strategi Pemasaran Terhadap Kinerja Perusahaan (Suatu Penelitian pada Perusahaan Asuransi Indonesia yang sudah Go Public) Hidayat, Cecep; Putong, Iskandar; Sari, Rini Kurnia
Binus Business Review Vol 5, No 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1192

Abstract

This study aims to analyze the interdependence between the variables of marketing strategy and organizational performance of insurance companies using canonical correlation analysis with multiple multivariate analysis approach. The interdependent correlation value may explain the subgroup which the dominant variable affects other subgroups on the company based on the value of redundancy index. The study population was 9 go public insurance companies when the study was conducted in 2013. Given two exogenous variables, i.e. variables Effectiveness Strategy (STRAEFEK) and Efficiency Strategy (STRATEFIS). Endogenous variable is the Debt to Asset Ratio (DAR), Debt to Eqiity Ratio (DER), Return on Assets (ROA), Return on Equity (ROE), Operating Profit Margin (OPM) and Net Profit Margin (NPM).
Kontribusi Motivasi Kerja dan Kompetensi Individu terhadap Kinerja dan Penjualan Salesperson Cintra, Sisca; Hidayat, Cecep
Binus Business Review Vol 1, No 1 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i1.1069

Abstract

This study has two objectives; first, knowing the job motivation and individual competence contribution towards the performance of salesperson at Ray White Cengkareng. Second, knowing the job motivation, individual competence, performance contribution towards selling of salesperson at Ray White Cengkareng. The type of this study used is associative survey and the analysis technique used is the path analysis. The data are obtained through a survey with questionnaire as the main instrument which were distributed to salesperson and manager of Ray White Cengkareng who were chosen as respondents. The results of this study indicate that the job motivation and individual competence contributes simultaneously and significantly towards the performance of salesperson. Besides, the job motivation, individual competence, and performance contribute simultaneously and significantly towards selling of salesperson. 
Pengaruh Motivasi dan Kepuasan Kerja terhadap Kinerja Karyawan Hidayat, Cecep; Ferdiansyah, Ferdiansyah
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1144

Abstract

The purpose of this study was to determine how much influence the work motivation and job satisfaction to employee performance either partially or simultaneously. This type of research is associative with the method of analysis used are simple and multiple regression analysis. Data was collected by distributing questionnaires to all employees of Mutiara Bunda Hospital. The results showed that there are positive and significant influence between motivation and job satisfaction on employee performance 
Pengelolaan Persediaan Jasa: Suatu Contoh Aplikasi pada Jasa Rumah Sakit Hidayat, Cecep
Binus Business Review Vol 3, No 2 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i2.1349

Abstract

The services sector contribute more than 70% of gross domestic product (GNP) almost all countries in the world, even the more advanced the countries are the more contribution the countries will give. Services inventory means that complementary service inventories, both human beings and machines, as well as goods and equipment that accompany delivery of services.Inventory models for services haven’t been specific, but basically they are almost similar to the inventory model for the product in the form of goods. The hospital are the places of business that produce services, so that the logistic of hospital is not the logistics of goods distribution, but it is only about material goods inventory management and equipment needed to produce those services. The most aplicable inventory services for hospital are the ABC classification model.
Pengukuran Orientasi Pasar pada Jenis Usaha Mikro, Kecil, dan Menengah Hidayat, Cecep
Binus Business Review Vol 6, No 2 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i2.974

Abstract

The problem often faced in measuring market orientation of a business unit is to determine exact indicators of measurement. Small and medium-sized enterprises certainly have different characteristics that require appropriate indicators to measure market orientation. The objective in this study is to determine the dimensions and indicators for measuring market orientation in small and medium enterprise. To achieve the marketing objectives, marketing strategies are formulated that will adapt to internal and external environment. Strategic marketing is a marketing strategy based on market-driven. It means that the market needs is the basis of a marketing strategy. Research applied literature study with primary reference sources journal articles and books that discuss market orientation. Results of this literature study recommend that the dimension of the customer focus and competitor orientation is two dimensions that can be applied to measure market orientation for small and medium enterprises.
Analisis Model Pengukuran Human Capital dalam Organisasi Hidayat, Cecep
Binus Business Review Vol 4, No 2 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i2.1403

Abstract

Measurement of human capital is not an easy to do because it is dynamic and always changing in accordance with the changing circumstances. Determination of dimensions and indicators of measurement needs to consider various factors such as situations and also the research scopes. This article has objectives to review the concepts, dimensions and measurement models of human capital. The research method used was literature study with a major reference source from current journal articles that discuss the measurement of human capital. Results of the study showed that basically the definition set forth in any dimension containing either explicitly or implicitly. In addition, the result indicated that there are three main categories of equality among researchers regarding the definition of human capital which emphasizes on: economic value/productivity, education, and abilities/competencies. The results also showed that the use of definitions, dimensions, and indicators for measurement of human capital depends on the situation, the scope of research, and the size of the organization. The conclusion of the study indicated that the measurement model and determination of dimensions and indicators of human capital measurement will determine the effectiveness of the measurement, and will have an impact on organizational performance.