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Nurul Hikmah
Prodi. D-III Kebidanan Fakultas Ilmu Kesehatan Universitas Pesantren Tinngi Darul
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Journal : DIALEKTIKA

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ANALISIS ISI PESAN TWITTER @IKANATASSA DALAM MEMPROMOSIKAN NOVEL CRITICAL ELEVEN Hikmah, Nurul; Sudrajat, Ratih Hasanah; Imran, Ayub Ilfandy
Dialektika Vol 3 No 1 (2016): Vol.3 No.1 (2016) Maret
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

The development of technology, information, and communication in Indonesia are growing rapidly accompanied by the development of creative content in the Internet. The emergence of social media has become one of the newly popular media among the society which are utilized as a main weapon for business. Twitter as one of the social media and microblogging platforms is used not only as a medium of communication but also used for promotion. Ika Natassa, a well-known novel writer, uses twitter as one of media promotion in publishing her latest novel titled Critical Eleven. The purpose of this research is to understand the promotional theme of @ikanatassa?s tweets and to understand the message that dominates in @ikanatassa?s tweets in the period of May-June 2015. The method used in this research is a qualitative content analysis with inductive approach and the unit analysis were 300 tweets that related to the promotional activities of Critical Eleven. The findings showed that the content found in @ikanatassa?s tweet are divided into six categories, namely, promotion, sharing personal information, suggestions and tips, behind the scene, contests, and sneak preview. Based on the meaning linked to these six categories, the main theme of @ikanatassa?s tweets is 1,111 #CriticalEleven for Pre-order on 1st July 2015. This theme reflects the character of Critical Eleven and its relevance to the needs of the readers. While, the message that dominates in @ikanatassa?s tweets reflected promotion as the category. The dominance of this category is affected by the coming date of Critical Eleven?s pre-order, the number of interactions between Ika Natassa with her followers, and repetition of tweets about basic information of Critical Eleven?s pre-order.
Co-Authors ', Suarman Suarman - Fatriani A.A. Ketut Agung Cahyawan W Abdillah, Muhammad Amir Yusuf Ahri, Reza Aril AJI, ROJIL NUGROHO BAYU Al’ Azhmi, Arumdhani Amri, Irman Arifin, Fadil Abdillah Arinto Nugroho Arjudin Arjudin Arty Qhalista, Qhazisa Aslan, Sarahfin Ayub Ilfandy Imran coryna rizky amelia DEWI ARIANI Dian Puspita Yani, Dian Puspita Duryati Duryati EMMILIA RUSDIANA, EMMILIA ENY SULISTYOWATI Ernalida Ernalida Fadli, Ach. Marzuki Guntoro, Danang Gusti Ayu Mahayukti Hamid, Marsud Hapipi Hapipi Hari Susanta Nugraha Hendripides, Hendripides Imran . Khoirunisa, Dita Dieni Kusumawardani, Rita Lilies Anggarwati Astuti, Lilies Anggarwati Luh Putu Ratna Sundari Mahendra Wardhana, Mahendra Maisharah, Maisharah Maruf, Ahmad Masitha, Fachriah Dewi Masnun, Muh Ali Masriadi, Masriadi Megawati - Mutimmatul Faidah Nurwahdaniar Syahrul Putri, Deby Septiani R. Sapto Hendri Boedi Soesatyo Rachmadan, Suci Ramadhan, Muhammad Aziz Rinie Pratiwi Puspitawati Ruing, Helena Losa Sanny Hahury, Sanny Sari, Yusnita Putri Sintia, Iska Syafrin, Megawati Turnomo Rahardjo Utami, Resky yasa, Sari Yenni Lidyawati, Yenni Yohanes Bahari Yulianah, Septa Yundari, Yundari