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All Journal Marwah: Jurnal Perempuan, Agama dan Gender
Intan Kemala
Fakultas Dakwah Dan Ilmu Komunikasi Universitas Islam Negeri Sultan Syarif Kasim Riau
Arts Humanities

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IBU DAN IKLAN TELEVISI (TINJAUAN TERHADAP IKLAN PRODUK UNTUK BALITA DI TELEVISI) Intan Kemala; Titi Antin
Marwah: Jurnal Perempuan, Agama dan Jender Vol 10, No 2 (2011): Marwah
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/marwah.v10i2.494

Abstract

Advertisement is an easy media to persuades the society, but sometime advertisement inculcate ideology which is contrast with social reality, so that peep out sham reality. Producer, copywriter and visualizer, of media have to think the good side and impact to emerge from the advertisement for the shake of future nation. Mother has to have filter in pulling back the displaying of advertisement which appeal and mislead, with selective assessing, choosing, then decide product to be used for her household. This will not realize without support the knowledge of family ( in this case, father as the head of household ). It is not easy to fight against the persuation of television advertisement because there is a desire to buy although the products which will bought not yet become a need.
Co-Authors Titi Antin