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PENGARUH SERVICESCAPE DAN SERVICE QUALITY TERHADAP KEPUASAN KONSUMEN DAN DAMPAKNYA PADA MINAT BELI KONSUMEN DI RESTORAN KOTA PONTIANAK -, MUQIMUDDIN -
Jurnal TIN Universitas Tanjungpura Vol 1, No 2 (2017): Jurnal S1 Teknik Industri UNTAN
Publisher : Jurnal TIN Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.783 KB)

Abstract

The continued development of the business makes the business of restaurant has been widely spread in Pontianak. This development is shown by the restaurant business in Pontianak is located on the second level after the advertisement tax. Restaurant tax in 2016 can realize 100.48% achievement of revenue target. Along with increase in it, also accompanied by increase  number of restaurant in Pontianak. The existence of these developments eventually suppress the restaurateur to provide a concept of restaurant that can attract public attention. As for satisfaction or customer unsatisfaction will provide feedback in the form of behavior after deciding to buy or not. This research was conducted with the aim of analyzing the influence of servicescape and service quality to customer satisfaction and their purchase intention in the restaurant. Another aim is to prove the influence of customer satisfaction provided by the entire restaurant in Pontianak on consumers' Purchase intention. Structural equation modelling method is used to develop a model based on the theories of experts. Then,can explain the relationship between the variables. The subjects of this research were the consumer restaurants in Pontianak with a sample of 270 people from a total population of Pontianak. The sampling method by Issac and Michael and Maximum Likelihod (ML) were used. Based on the results of this research showed that servicescape has no effect on customer satisfaction with t-critical > 1.96 with a value at significance level of 0.05. While the service quality gave the effect on customer satisfaction. While purchase intention showed it was affected by servicescape, and also demonstrated customer satisfaction with the results of hypothesis testing showed the critical t-critical > 1.96 at significance level of 0.05. But, the service quality does not significantly influence to purchase intention. Keywords: Customer Satisfaction, Purchase intention, Servicescape, Service Quality, Structural Equation Modeling
Analisis Beban dan Produktivitas Kerja Pemindahan Manual serta Semi-Manual Air Galon Ilmi, Nurul; Muqimuddin, Muqimuddin; Dwiyanti, Dinda Okta
Integrasi : Jurnal Ilmiah Teknik Industri Vol 6, No 1 (2021): Integrasi : Jurnal Ilmiah Teknik Industri
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/js.v6i1.3791

Abstract

Pada dasarnya ¾ waktu manusia dalam 1 hari adalah melakukan aktivitas (bekerja). Pekerjaan digolongkan menjadi 3 yaitu ringan, sedang, bahkan berat. Setiap kategori suatu pekerjaan diukur dari kemampuan fisik dalam melakukan suatu pekerjaan tertentu. Pemindahan material secara manual sering ditemui dan dilakukan dalam aktivitas sehari-hari, salah satunya adalah pengangkutan air galon dari suatu tempat ke ketempat lainnya. Penelitian terdahulu menggolongkan pemindahan air galon sebagai pekerjaan ringan. Walaupun demikian, menurutnya apabila dilakukan dengan posisi yang salah dapat menyebabkan cidera pada tulang belakang. Pengangkutan air galon juga dapat dilakukan dengan menggunakan troli, namun penggunaan alat bantu ini dapat memperlambat kerja (menurunkan produktivitas) karena troli tidak leluasa dikendalikan. Oleh karena itu tujuan penelitian ini yaitu mengkaji lebih lanjut beban kerja dengan perhitungan Recommended Weight Limit (RWL) dan produktivitas pada permasalahan pengangkutan air galon dengan beberapa skenario pemindahan. Hasil penelitian menunjukkan bahwa penggunaan troli sebagai alat angkut dalam proses handling air galon dapat memberikan efisiensi kebutuhan energi bagi operator. Handling yang dilakukan secara vertikal membutuhkan energi lebih tinggi yaitu sebanding dengan jumlah energi yang dikonsumsi untuk handling sebanyak 1 kali secara horizontal. Walaupun penggunaan alat angkut dapat secara efektif meningkatkan produktivitas, namun hal ini akan tercapai apabila jumlah angkut lebih dari 1 unit.