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All Journal Jurnal Kompetitif
Dwi Karsasih
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Economics, Econometrics & Finance

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PENGARUH KUALITAS PELAYANAN TRANSPORTASI ONLINE PT. GOJEK INDONESIA TERHADAP KEPUASAN PELANGGAN PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS TRIDINANTI PALEMBANG Dwi Karsasih; Sri Murniati
JURNAL KOMPETITIF Vol 7, No 1: Edisi Januari–Juni 2018
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v7i1.441

Abstract

This research aims to understand the influence of the quality of services offered by pt.Gojek indonesia towards customer satisfaction among student Majoring in Management Faculty of Economics University Tridinanti palembang with the number of respondents as many as 82 students (of the 100 respondets sampled)  in described according to sex, course of study, the first half, and the days of.This research using two variables, namely variable the quality of service as variable independent ( freely with use of five indicators research, that is evidence of display ( tangibles ), the best thing of ( reability ), responsiveness ( responsiveness ), guarantee ( assurance ), danempati ( emphaty ). The regression equation is to research this is y = 31,786 + 0,672x.Based on the results of the analysis simple correlation obtained correlation namely 0,641 which means happened relationships and to relationships that are positive because the value of r positive. While based on the results of index determination, the percentage influence the quality of service for customer satisfaction of 41,1% which means showed a very strong. Keywords :  Service Quality, Consumers Satisfaction 
PENGARUH BUDAYA ORGANISASI DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN PADA PT FASTFOOD INDONESIA Tbk. (KFC CABANG DEMANG LEBAR DAUN) PALEMBANG Firdaus Sianipar; Dwi Karsasih; Sri Murniati
JURNAL KOMPETITIF Vol 8, No 2: Edisi Juli-Desember 2019
Publisher : Fakultas Ekonomi Universitas Tridinanti Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52333/kompetitif.v8i2.569

Abstract

ABSTRACTThe Effect of Organizational Culture and Communication on Employee Performance at PT.Fastfood Indonesia Tbk. (KFC Demang Lebar Daun branch) Palembang with a population of 59 employees, the sample in this study was a saturated sample. The data collection technique was carried out through questionnaire distribution and processed statistically using the multiple regression analysis method with Y = a + b1 X1 + b2X2 + e processed with the SPSS program 17. From the results of the validity test obtained r count> r table for each item statement and the reliability test questionnaire obtained the value of each variable which is 0.757 for variable X1, 0.771 for variable X2, and 0.765 for variable Y. The value explains the value of reliability> 0.60, meaning that the value of research instruments are reliable and can be used as a measuring instrument analyzed further. Data analysis of each variable obtained by the multiple linear regression equation Y = 6.694 + 0.313 X1 + 0.732 X2 + e. Obtained R Square value of 0.410, which means X1 and X2 explain the effect on the Y variable by 41%, while the remaining 59% is explained by other variables outside the study. From the results of the calculation of simultaneous test as large as 21,166 with F table of 3.16 which means Fcount> F table with a significant value of 0.005, which means that Organizational Culture and communication together influence simultaneously on the performance of employees at the KFC Demang Lebar Daun Palembang branch. From the partial test generated, each independent variable has a significant effect on the dependent variable, with Organizational Culture having a significance level of less than 0.05 so that the hypothesis is accepted while the Communication variable also has a significance of research smaller than 0.005 so that the hypothesis is accepted. Keywords: Organizational Culture, Communication, and Performance
Co-Authors Firdaus Sianipar Holyness Nurdin Singadimedja